Rookie reposted this
Wow. I’m feeling bittersweet as I close my chapter at Trü Frü. Here are just a few of some incredible feats I’ve been able to achieve during my time here: 🍓 Increased our total followers on social by over 250% 🍫 Maintained an average engagement rate of 5.6% on social (the standard across industries is >0.1%!) 🌈 Amassed more than 600m views on TikTok UGC, with the help of Kale & AdFairy (on the path to 1B!) ❤️ Partnered with 200+ brands for social giveaways, co-branded products, and PR boxes ⚡️Played a key role in building the brand towards its Mars acquisition To my Marketing team, it has been the BIGGEST honor to know and work with you all. You’ve pushed me, inspired me, and best of all, I’ve found forever friendships with so many of you. Working at Trü Frü has been extremely pivotal for my career and has played such a major role in both my personal & professional development. There aren’t enough words to describe my gratitude towards this company & the people in it. Working at Trü Frü has made me realize the fire I have for building a brand during its startup phase. I’m thrilled to continue my work in the health & wellness space as I join Roxanne Wise at Rookie as Director of Brand Marketing! I truly believe this is a brand & product on the brink of absolutely blowing up and I’m so excited to be apart of this journey. Thank you infinitely to everyone who has supported me in my role at Trü Frü, I hope you stick around to see what I do with this next chapter of my career!