Rootstock

We are SO EXCITED to announce our newest offering at Rootstock: the Kernel of Truth — or, in other words, your Thought Leadership Starting Point. While the Kernel of Truth itself is rather new, Rootstocker Gwendolyn Kuhlmann has provided her clients with something similar for the past two years. And here's why we know this is an essential add to our Offerings lineup: "I can tell you that the majority of my clients have looked at me after our two hours were over with some amount of dark humor, telling me of all the money they could have saved on contractors, programs, and business coaches if they had done this work first. Or how they now have to go back and redo their entire website and rethink their offers because they finally know what they are trying to say, and they can’t stand another minute of communicating out of alignment." The reason they feel this way after a Kernel of Truth session? Because no matter how big or small your business, knowing the answer to a few key questions makes the difference between unencumbered growth and deadwood. Entrepreneurs who feel solid in their truth are leading from within, which attracts both people who are also leaders (like attracts like) and people who are finding themselves and need direction from outside for a little while. When you know your truth and show up with it, no one's encountering a lifeless representation of what you think they want. We're encountering YOU. And you’re compelling. You are interesting. And you have something to offer that you believe in! You go from selling to developing your business. You become more than a commodity. And you're leading with something rather than hoping for something. Learn more in Gwendolyn's latest blog, and then let's help you establish your Truth for abundant growth. https://lnkd.in/e2kmTXan #thoughtleadership #story #blog

As you're planning for growth in 2025, you may be feeling stuck or overwhelmed about how you're going to accomplish that. You may find yourself asking, "How do I create an integrated thought leadership strategy and ecosystem specifically designed to best serve my marketing objectives and business goals, while also deepening and clarifying my thinking?" Even if that isn't the EXACT question in your mind, and you're just trying to figure out how to get from where you are now to where you want to be going forward, it's your lucky day! Because that's exactly what we do at Rootstock, as this handy dandy Venn diagram explains. 😁 Do you need help with: - Codifying and articulating your Strategy & Story? - Generating Conversations & Content? - Building Connections & Clout? Or just figuring out your essential WHY in general? That's our jam. Let's connect and chat. #thoughtleadership #brand #growth

“Thoughtful POVs...” “Having a strong personal brand and profile...” “Delivering value-packed insights...” “Take a position first and foremost—and then defend it.” “Stand by things you’re saying and start a conversation around it.” “Begin with the ‘why.’” All of these nuggets from this recent PRNEWS article around thought leadership strategies for LinkedIn (which apply to other parts of your thought leadership ecosystem as well) are different ways to talk about knowing the truth of your story and having your thought leadership position clearly articulated. No matter the medium, that important foundational storytelling is the cornerstone upon which your ecosystem, including LinkedIn content, will be built. Whether you do it now, or do it later after spinning your wheels, you will need to do it. And do it right. That’s where Rootstock can help. Let’s talk and learn how we can grow together. #thoughtleadership #storytelling #growth

Curious about our thought leadership work at Rootstock and how we can potentially partner with you? Here are five (very short) case studies from some of our favorite past and current clients (3 Owl, 7Factor Software, LOCAL - The Change Marketing Company, MCTIGUE, and Magenta) that show the breadth of what we can accomplish together: https://lnkd.in/eMKjE96i #thoughtleadership #growth #success #casestudies #businesspartnerships

The fine folks at Authority Magazine caught up with Rootstock's Ryan Klee recently to help their readers learn more about what it takes to become a thought leader in your industry. It's an insightful deep dive into our work if we do say so ourselves. We'd love it if you gave it a read and shared it around! #thoughtleadership #growth

At Rootstock we have a LOT to be thankful for! From clients who have been with us since the beginning, to new ones we’ve gained this year, plus the incredible writers, designers, site builders, advice givers, social followers, newsletter readers, conversation joiners and curious thinkers we’ve met and delighted in along the way, the community we’re immersed in is one that fills our hearts with THANK YOU!! We’ve also heard from so many people across industries (and friends and family) that it’s been a tough year in so many different ways. We've experienced that ourselves, too. But we know that what we water is what tends to grow. Which is why the theme for our final Marketing Mixer of 2024 last week was Gratitude. We wanted to head into the final stretch of the year thinking of all that we’re grateful for and how we intend to spread gratitude now and in the coming year, so that we all can flourish. Here are more gratitudes from the amazing folks who attended our Mixer, and now let’s add your voice to the mix. What are you grateful for, and how will you be showing your gratitude in the coming month and year? #grateful #community #gratitude

Boy, are we are feeling abundantly GRATEFUL today. We’re sending a big enormous THANK YOU to all of the amazing attendees for bringing your time, attention, true selves, and treats to Tuesday’s Marketing Mixer: Andrew Osterday, Eric Goldstein, Gwendolyn Kuhlmann, James Douglas, Joel Easley, Joey Wathen, Lyla Crider, Nick T., Patrick O'Brien, Rafael Alejandro Ubeda, B. Sunni Hickman, Kenya Ivy, Kevin C. Madigan, and Tracy Madigan (She/Her). Once again the gathering proved that (in spite of weather and traffic!) there are incredible people out there enthusiastic to authentically connect and form creative community together. We are especially glad you got a sneak preview of The Sun ATL, and hope you will return again and again — possibly for your own event! The Rootstock + Robotproof team is eagerly following up on this year's success and momentum to plan for 2025. If you have ideas about other individuals to add to the conversation, or folks who might be willing to sponsor either space or refreshments for future events, please let us know. You'll be hearing more from us, but meanwhile, have a safe, happy, replenishing Thanksgiving holiday and end to the year! Your friends, Terra, Ryan, and Carter

November 19 is Women's Entrepreneurship Day, or as the U.S. House of Representatives recognizes it, “A Day in Honor of Women Entrepreneurs.” Whatever you call it, we find it the perfect excuse to shout out some of the amazing lady entrepreneurs in our world (though these are only a handful!): Lindsey Duvall, Grace Nelson, Gwendolyn Kuhlmann, Meredith Gertz, Molly Dickinson, Rosie Seagraves, ☀️Maggie DeCan, Shavonn Richardson, MBA, GPC (Grant Writer), Lynn Altman, Pam Howland, Claire Collobert Angelle, Sirena del Mar Andras, Phyllis Weiss, Brooke Wright, Neha Negandhi, Heather Gibbons, Meredith Turney, J.D., CPC, Joan Buyce, Nora DiNuzzo, Tara Dennis, Sheyda Mehrara, Kate Sweeney. We are truly honored and humbled to know all of these incredible women #entrepreneurs. Let’s keep the gratitude train going! Who do you want to celebrate? #entrepreneurship #founders #leaders

What drives our Conductor (aka Editor & Chief of Staff), Terra Elan McVoy and brings her to work each day with a smile on her face? Gratitude, curiosity and a general interest in other people. "I think every person we interact with has the potential to teach or give us something if we show genuine interest and curiosity about their lived experience," she recently told the folks at BOLD Journey. "Their gift might be a new way of understanding yourself, a connection with someone who gives you a job, a boost of confidence, a new approach to your own career, a fantastic book or film recommendation that changes your life . . . you just never know, so you’ve got to get out there and meet people and be open to whatever comes from the conversation." Read more of Terra's conversation here: https://lnkd.in/eP_pEJ5Q

Our 2024 Marketing Mixers — hosted in collaboration with with our friends at Robotproof — have been a big success this year, and we’ve been extremely grateful to hear some of you ask, “Hey, when is there going to be another one?” So before the year is completely done, we invite you to join us for another night of authentically creative community-building, during which you’ll get a chance to learn more about your industry neighbors. (We’re also excited to showcase a new, up and coming cultural hub and event space in the Old 4th Ward, The Sun ATL. More info below.) This time around, it’s potluck style! We’re asking guests to demonstrate their abundant gratitude for the triumphs of the year by bringing a finger food, dessert, or beverage to share. - Is there a bubbly that puts you in the extra holiday mood? - A go-to comfort snack to help you get through seasonal stress? - A recipe or treat you only bring out for special occasions? Now’s your chance to include others in your delight! We know this is a really busy time of year, so if this date doesn’t quite work for you, we will catch you at one of the next gatherings we’re already planning for 2025! But if you can attend, please fill out this quick RSVP form: https://lnkd.in/efj3hF_6. Looking forward to expressing all our gratitude to you in person! Your friends at, The Sun ATL, Robotproof & Rootstock ——————————— MORE ABOUT THE SUN ATL — ATLANTA'S HUB FOR ART, BUSINESS, & CULTURE The Sun ATL is located on the corner of Edgewood Avenue and Jackson Street, in Atlanta's Old Fourth Ward - one block south of Ebenezer Baptist Church and The King Center in the Epsten Group Building. Our 9,200 sq. ft. venue combines the elegance of an art gallery, the history of a museum, and the versatility of a premier meeting, event, and content creation space. Our galleries feature original paintings, photography, prints, works on paper and sculpture by local and internationally recognized, Contemporary and Outsider Artists. We celebrate and showcase Atlanta's culture and history with galleries dedicated to legendary documentary photographers Jim Alexander and Ron Sherman. We also provide a platform for emerging talents, and established artists such as Purvis Young. Our conference room, training/classroom, private office, and video/photography studio can be rented daily or weekly. The entire building can also be hired for business offsites, fundraisers, film/tv shoots, and other events. Learn more here: https://lnkd.in/eFc-M4Tv