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One of the key reasons Roundtable - The Private Community of Founders has grown the way it has? I treat it like a client of my agency, TUGA. Here’s the thing. Most people start a community, set it up, and just let it coast. They think the idea alone is enough to make it work. But that’s not how real, sustainable growth happens. When I started Roundtable, I didn’t just want another “founder community.” I wanted something with depth, where people actually showed up for each other. I wanted real retention, real quality, and to build a place where people don’t just join—they stay. So, from day one, I treated it like I’d treat any top-tier client at TUGA with two main focuses. 1/ I broke down the entire strategy. Every experience, every touchpoint, every system was set up intentionally. From onboarding to retention strategies, I took the same approach I’d take for clients paying for results. When it came to the members’ journey, I looked at it through the lens of quality control—making sure that every piece delivered value, just like I would for someone investing in TUGA’s services. 2/ Consistency and quality were non-negotiable. People underestimate the power of having standards. If you want something to thrive, you can’t just “hope” it grows. You need to design the experience, build the right processes, and constantly review and improve. Roundtable’s growth isn’t an accident. It’s the result of putting in the same level of intention and discipline I bring to TUGA projects. Roundtable has become what it is because I didn’t just start it and hope it would take off. I treated it like an actual client, and it’s one of the smartest moves I’ve made. If you want something to work, treat it like a client, invest in it, and hold it to the same standards you’d give to anyone paying you for results. That’s the difference between just having an idea and building something that truly lasts. Roundtable is living proof of that. -------------------------------------------- If you’re running a community and want to take it from “good enough” to something people truly commit to, let me know. I’ve seen firsthand what works and what doesn’t—and I’m here to help you build something that lasts.