RSM Design

In Frisco, Texas, a dynamic and unique mixed-use development is taking shape at Firefly Park. RSM Design is honored to have been selected to be part of this visionary project to craft the experiential brand touchpoints that will seamlessly blend with the surrounding natural beauty. The vision focuses on fostering connectivity—between people, nature, and entertainment—while creating a sense of balance that encourages both community and individuality. Learn more about Firefly Park: bit.ly/4gvX20H #FireflyPark #MixedUseDevelopment #UrbanLiving #UrbanRevitalization #ArchitecturalDesign

Suzanne Redmond Schwartz, founding Principal of RSM Design, recently served on the jury for the Global Design & Development awards at the 2024 ICSC Centerbuild Conference in Phoenix, Arizona. The jury had the pleasure of reviewing incredible entries from seven different countries. Last week, Suzanne had the honor of presenting the awards at the conference, celebrating excellence in design and development. Congratulations to all the winners! #ICSC #Centerbuild #DesignExcellence #RSMDesign Paige Terrell, Cody Clark, Stephanie Wills, Mark Bulmash, John Ward, Holly Grimes, AIA, Matt Billerbeck, AIA, Angelo Carusi

In a celebration of six decades of excellence, RSM Design partnered with the UCLA Fielding School of Public Health to create a transformative exhibition that honors and embodies their mission. The design journey began with a clear focus on aligning the school’s vision with the key core values of public health and community wellness. Working with dedicated faculty and leadership stakeholders, an exhibition was created to visually communicate the complexity and breadth of public health initiatives. Each element, featuring minimal yet impactful copy, was thoughtfully crafted to empower individuals to recognize their own contributions within this vital social field. The exhibition aims to ignite meaningful and constructive dialogue surrounding health awareness and advocacy. In doing so, it invites deep reflective exploration that adds a valuable layer to each campus visitor's experience. bit.ly/4f4RBFW

The transformation of the Toyota Music Factory in Irving is well underway, and we’re excited to share a glimpse behind the scenes as this $30M renovation comes to life! At RSM Design, we’re reimagining this iconic entertainment venue with new public spaces, improved wayfinding, dynamic art installations, and engaging digital signage—all designed to create a vibrant, immersive experience for visitors. It’s been incredible to watch this project evolve, and we’re proud to be working alongside Brookfield Properties and the City of Irving to bring this vision to life. Stay tuned as the Toyota Music Factory takes shape—this will be a game-changer for the DFW Metroplex! Team: Brookfield Properties, City of Irving, Las Colinas Association, DCL (Design Communications Ltd.), Bud Creative #UrbanDesign #ToyotaMusicFactory #DallasTexas #WayfindingDesign #WayfindingSignage #ArchitectureAndDesign

The T&P Station in Fort Worth officially opens today, marking a major step forward in enhancing the commuter experience. RSM Design is proud to have contributed to this transit-oriented development, focusing on wayfinding signage that guides passengers seamlessly to and from Fort Worth. RSM Design drew inspiration from the rich history of the T&P Station when developing the wayfinding, placemaking, and the specialty graphics for the site. RSM Design worked with a local historian to bring the stories of Fort Worth train station's passengers to life. By combining archival research, photos, oral histories, and visual storytelling, RSM Design created engaging graphics that connect the station's history with its present and future. We're thrilled to be part of this exciting chapter in Fort Worth's urban development! Read more about the T&P Station in our latest article, linked below. https://bit.ly/4igfqMU

The RSM Design team is headed to ICSC Centerbuild in Phoenix, Arizona this week. Connect with Suzanne Redmond Schwartz, Cody Clark, Stephanie Wills, and Paige Terrell via Linkedin or email. #ICSC #ICSCCenterbuild

This Thanksgiving, RSM Design is reflecting on all the things we’re grateful for—especially the incredible team, collaborators, and friends who make each day meaningful. This week, we came together to celebrate with a special Friendsgiving lunch, full of good food, laughter, and appreciation for the people who make RSM such a great place to work. Wishing everyone a season filled with gratitude and joy!

Our article, "Three Voices: Conversations on Wayfinding," Kyle Richter, Cody Clark, and Harry Mark FAIA reflect on their extensive experiences and insights gained as leaders in the field of wayfinding design. Read the conversation, linked below.

In a city renowned for its vibrant culture and rich history, hospitality takes on a new meaning with The Crescent Hotel, Fort Worth. Nestled within the Cultural District, it stands as a premier destination for travelers seeking a refined experience, marked by exquisite design elements and detailed artistry. RSM Design's creative team developed a signage family to complement the hotel’s timeless charm while subtly enhancing its architectural design. The modern wayfinding displays feature sleek forms and integrated materials, drawing attention to key decision-making points with visual clarity. Each element of the signage reflects an authentic quality, paying homage to the building’s architectural influences. In these moments of detail, artful design and bold materiality converge to create a cohesive identity that reinforces the hotel’s high-profile character. bit.ly/4f4RlGY Client: Crescent Real Estate Collaborators: OZ Architecture, Rottet Studio #HospitalityDesign #ArchitecturalDesign #UrbanDesign #HotelDesign #ModernDesign #GuestExperience

Wayfinding goes beyond just signs and directions—it enhances the flow of every space, adding clarity to complex environments and making them intuitive and user-friendly. Effective wayfinding design considers factors like user behavior, environmental context, and aesthetics, ensuring that every element works together harmoniously. At RSM Design, we focus on creating purposeful destinations that enhance the user experience. By integrating thoughtful design principles, we help people navigate spaces with ease, reducing confusion and improving accessibility. Explore our approach to wayfinding and learn how we craft environments that not only guide but also engage and inspire. bit.ly/4foJynJ #WayfindingDesign #WayfindingStrategy #DesignThinking #InclusiveDesign #InteractiveDesign #ArchitecturalSignage