SEG has helped thousands of businesses generate more leads, deploy sales reps quicker, and implement sales training in weeks. Fueling this success is our elite team and our unique Revenue Generation System™ that aligns marketing, sales talent, training, and technology. Let's work together to get revenue your revenue back on track and synchronize your efforts across four expert-led practices and every phase of the buyer journey. Check out our website for more information!
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We love meeting clients in person and getting an on-the-ground tour of their business! Susan Justice, our senior client success strategist, visited Atlanta Rod and Manufacturing Co., Inc. (a Birmingham Fastener, Inc. company) this week to see how they make custom-manufactured fasteners. Special thanks to John White, Chase Watson, Chris McCaffrey, and Dallas Hemeyer for hosting and showing us around the factory!
When a company misses its sales goals, especially if it happens over multiple quarters, it almost always triggers hit-or-miss marketing. On the one hand, it’s understandable. When sales and revenue goals aren’t being met, alarms go off. Leadership looks for a reason and demands a response to course correct. On the other hand, the reasoning is often reactive, triggering an impulsive response and overreaction from leadership. And typically that overreaction spins back on marketing – because the answer to more revenue must be to generate more leads. The pressure and demands cause marketing to deviate from its plan or hastily launch into something half-baked and not thought through because it’s supposed to be the fix that produces more leads and helps the company hit its sales goals. But could the culprit be your sales process? And do you know if you have a true sales process? Our blog has some tips to ensure you have the right sales process and everyone is following it. #SalesProcess #B2BSales #SalesAndMarketing https://hubs.ly/Q02XV2rX0
Great day supporting our partners at Summit Park and their portfolio CEOs with a robust discussion on revenue acceleration and how to leverage sales and marketing best practices to achieve scalable organic growth. The content was rich, but the dialogue was even better. Thank you Maddy Aldave Hopsicker and Jim Johnson for having us and to all the CEOs in attendance for bringing the energy. Let’s go dominate! Special shoutouts to our team members Sean Carson, Kristin Stricker, Jennifer Hogberg, and Hal Walker. Great job!
AI is here to stay, and you should be thinking about how to use it. In marketing and sales, how you interact and engage with people will continue to matter and, arguably, could be more important than ever. That's just one of the big topics from last week's INBOUND conference that we unpack in this blog post. https://hubs.ly/Q02RcCCJ0
We're excited to share our key takeaways at #INBOUND24 this week! The team is kicking off day 1 today with a list of thought-provoking sessions. Follow along with us on our INBOUND24 journey on Twitter/X (@SEG_Growth).
We’re excited to have our marketing team in Boston this week at #INBOUND24! The team is joining over 11,000 other attendees from all over the world and learning all about HubSpot's latest trends in marketing, sales, and AI. There are over 200 speakers, countless breakout sessions and workshops, and amazing networking opportunities. Follow along with us on our INBOUND24 journey on Twitter/X (@SEG_Growth), and keep an eye out for some daily recaps on LinkedIn. #HubSpot, #HubSpotPartner, INBOUND, #AlwaysLearning
You might realize that you're doing hit-or-miss marketing, but do you know why it's happening? Check out the 10 most common root causes to gain insight into how you should be approaching your marketing and start fixing any problems. https://hubs.ly/Q02PjhJ30
Sales Drummer 🥁 | B2B Sales Therapist & Problem-Solver | Growth Strategist | Partner @ SEG | Speaker
"No one knows what they're doing." Some perspective...what do you think? 😃 The two brothers who started Life is Good sold t-shirts out of their trunk for five years before one simple design changed it all. ☕ Howard Schultz went to 242 investors to raise $1.6M to get his coffee business off the ground - almost every one said no. 👩🎤Lady Gaga was dropped by Def Jam Records after only three months. 🍫 Milton Hershey's first two chocolate companies went bankrupt. 🪧 I recently met two guys that grew a $40M sign company and admitted to having no idea how it all really happened and that it couldn't be repeated. The point gets proven to me again and again. No one knows what they're doing. 🤷♂️ On both sides of a relationship or transaction - there is no plan, until it (actually) happens. Along the way, we will be wrong and things are going to break. Maybe even fail completely. It's part of the creative process. Creation and recreation. Birth and Rebirth. The frustration and pain of these failures restarts can push us in one of two directions. Do you love what you're trying to create enough to persist? So, we look for a formula in business. A recipe for success. Your great idea is born. Scaffolding and systems are built. SOPs documented. But business recipes also involve two tricky factors - specific market timing and humans, who are insanely alike yet terribly different. Despite the unpredictabilities, all those T-shirts, Coffees, Chocolates, Music (and Signs) have created immeasurable joy (and clarity) for billions of people. And yes, generated billions in revenue. The recipe I see? 1. Refusing to give up was the better choice. 2. Find people that are your kind of crazy (employees, partners, and clients). 3. True conviction and love for your creation - sells. While we're working on our own recipes, keep compassion for our fellow creators and never give away your own power in the pursuit of a smooth ride. Smooth rides are boring and failures lead to beauty.🤘 This month's Sales Drummer: https://lnkd.in/g3BhtDCF
Organic content is often something that people think of month to month or even week to week. From blog topics to social media copy to starting a podcast, it’s easy to see content marketing as something you plan as you go. But taking the time to think through your business goals will help your content perform significantly better. https://hubs.ly/Q02MJ2ZK0
Sustainable marketing is all well and good when it’s done with authenticity, transparency and trust. But it becomes a bit icky when it introduces purposely misleading language and design intended to give a good-for-the-environment vibe with nothing to back it up. Because the number of brands engaged in greenwashing exceeds those doing right by the environment, true sustainable marketing requires a high level of authenticity. https://hubs.ly/Q02LTzm90