Scala

Discover the key takeaways from our masterclass From Linear to Connected: Connected TV Reshaping Retail Media Partnerships. Check out the highlights below! For a look at all our masterclasses click the link: https://lnkd.in/e_87mvTE #RetailMedia #ConnectedTV #DigitalTransformation

THROWBACK THURSDAY 🔙 Last week, our new Scala showroom in Madrid officially opened its doors! This 300m² space is more than just a showroom. It’s a place where ideas come to life, where technology and innovation meet, and where we can collaborate with our clients in the Iberia region. Would you like to visit? Email us at sales.spain@scala.com to book your visit. We look forward to welcoming you!

It all started on 9 October 1987, when Jon B. founded Scala, initially named Digital Vision. With a vision for dynamic information displays, Scala grew into a global leader in digital signage. In a chat with The Retro Hour Podcast, Jon reflects on: ▪️His early experiences with computers. ▪️The inspiration behind creating dynamic information displays. ▪️How the company grew from a small startup to a global innovator. Listen to the full podcast here: https://lnkd.in/e9G_i9Qu

As part of our weekly DMEXCO recap, we’re spotlighting the insights from the From Linear to Connected: Connected TV Reshaping Retail-Media Partnerships masterclass. Connected TV is transforming retail media, enabling retailers, media networks, and advertisers to collaborate for seamless consumer engagement, precise targeting, and measurable outcomes. Our latest blog explores how this shift is redefining retail-media partnerships. Read the blog here: https://lnkd.in/gy_nSqyX #RetailInnovation #DigitalSignage #RetailMedia #CTV #ConnectedTV #RetailTech #DMEXCO

What are the benefits for shoppers and the opportunities for retailers? Join the masterclass during Tech for Retail to learn more. Ikram Mniai (Scala) and Hortense Brière (iligo) will discuss what the evolution of the DOOH media is towards instore retail media. If you’re unable to attend the masterclass, no problem! Visit us at stand F59 to learn more.

For those attending NRF, the What's in Store for Retail Media Networks event is a must-attend. The day-long event features retailers, brands and agencies set to share their real experiences working with in-store retail media technology. Attendees will come away with key insights and action points to further their own business. This is the fourth edition of What's in Store for Retail Media Networks and the return of the event to New York following the Scala productions of the conference in London and Cologne earlier this year. #retailmedia #instoreanalytics #incrementalsales #customerexperience #shopperinsights #shoppermarketing #loyaltydata

Tech for Retail has officially kicked off! We already had an exciting morning and great conversations about the future of retail. If you are also at Tech for Retail, come by stand F59 to see how we can support your projects.

SCALA OPENS DEDICATED SHOWROOM IN MADRID 💥 The 300m2 showroom is open for demonstrations, meetings, and future educational opportunities and will serve Scala’s clients in the Iberia region. “Scala has so much to offer businesses of all types and, as we have seen from those who have already visited the showroom, there is a huge interest in the ways in which our solutions, built on a deep understanding of customer experience and the capabilities of our technology, can create efficiencies and drive profits,” said Alvaro Morales FdV, Sales Director, Spain and Portugal. Read more here: https://lnkd.in/e_jQd4DP

A truly fantastic evening in Paris before #TechForRetail. The full STRATACACHE in-store retail media proposition was shared including presentations from Alexandre Lepicq, Jean-Charles FIGONI, Ikram Mniai and Harry Horn. The night also included a presentation from Maurice Ridder who shared the impressive reach of the Basic-Fit network in France, and new research from iligo revealing shopper attitudes to digital signage in store. Merci beaucoup to all who attended. If you'd like to find out more please leave us a comment or email team@scala.com. Scala Technology and a few of the speakers from this evening will be at Tech for Retail, booth F59, 26-27th November. 

In a world where data drives decisions, how can brands leverage Connected TV to enhance customer engagement? Catch the fifth installment of our DMEXCO masterclasses, where Chris Riegel moderates a compelling discussion with experts Christian Zimmer, Claire Hunt, and Jayesh Rajdev. Learn how CTV is becoming a key player in the retail media ecosystem, enabling brands to utilize comprehensive customer profiles for impactful advertising. Explore the emerging partnerships that are shaping the future of marketing. Watch the full masterclass here: https://lnkd.in/ebChWwAV #RetailTech #CustomerEngagement #InStoreExperience