SchoolCEO

The last few weeks of the year are a great time to reflect on everything you’ve accomplished in just 12 short months. Here are just a few of the things we're proud of from 2024—enjoy!

More than any other communication channel, schools have been quick to adopt social media. But as valuable as it can be, should social media be your go-to way of reaching your community? In this episode, we discuss why social media is different for schools than it is for the private sector, how it can and can’t work for your schools, and recommendations for how to get the most out of your social accounts.

How do you capture the attention of people who may never walk into your buildings? By establishing a brand that they understand, believe in, and can rally behind—regardless of who they are.

Earlier this year, we surveyed communications professionals from districts across the country to better understand the state of the field and how school administrators can best support—and partner with—their communications teams. We'll share what we learned on a webinar this Wednesday, where we'll dive into what communications leaders need to thrive and how superintendents can best support their communications teams. Register today: https://lnkd.in/gCKjHSBp

Social media is a powerful tool for connection. But is social media always the best approach for sharing crucial information with your community? In next Wednesday's webinar, we'll dive into both the pros and cons of social media and assess where it stands alongside your other communications tools. Register today! https://lnkd.in/gTDwWXz9

Over the years, school leaders have relied on SchoolCEO's original research for crucial insights into district leadership and school marketing. For the first time ever, we have combined our previous research studies into one special edition of SchoolCEO Magazine! This issue will also feature a new, never-before-seen analysis on what sets communications programs apart at some of the biggest districts in the nation. Reserve your copy today! https://lnkd.in/gNGX6mc4

It's so exciting to see some familiar faces among the finalists for AASA, The School Superintendents Association's Women in School Leadership Award! 🤩 Dr. Wendy Birhanzel of Harrison School District 2 and Dr. Martha Salazar-Zamora of Tomball ISD are two exceptional school leaders we've spotlighted in past issues—see the comments for their profile articles!

Elections are a stressful—while sometimes invigorating—time for everyone. But the hard work you put into your bond or millage campaign can live on long after the polls are closed. Your entire community is thinking about your schools—how can you stay top of mind year-round?

Have a bond election this week? Tuesday's webinar is for you! Pass or fail, we'll talk about next steps for school leaders.

School leaders understand that a family's experience with their school shapes their opinion about the district. But for many, the majority of their experiences start and remain online. In this episode of SchoolCEO Podcast, we dig into how to optimize your online communities to make sure that they’re just as incredible as your schools are in real life.