Second Nature Media

"As a creative and as a filmmaker, you want to be working with someone who is equally as driven to make the best thing." Stu Thomson joins Second Nature Media to talk about the iconic collaborations Cut Media has done with Danny MacAskill, Formula 1, Red Bull and plenty more. Listen: https://lnkd.in/gYWaFkfb Watch: https://lnkd.in/gyS3KNbg Newsletter: https://secondnature.media Aaron Lutze Dylan Bowman

Considering raising money for your outdoor startup? Melanie (Mel) Strong joined us on the podcast recently to talk about the pros and cons of venture capital, among other things. Mel is a General Partner at NEXT VENTŪRES who has had an incredible career in the industry, including leading Nike SB and serving as interim CMO at ŌURA (in addition to being an early investor). This one was dense with wisdom and inspiration. Find it wherever you listen to podcasts or on the Second Nature YouTube channel. https://lnkd.in/gxdGmEXq Aaron Lutze Dylan Bowman

This week on Second Nature: Michael Peters, Director of Corporate Partnerships for Kampgrounds of America, Inc., joins the podcast this week to share his experience around B2B partnerships. We talk about value exchange, growth vs credibility, and the best way to do cold outreach for partnerships. Listen: https://lnkd.in/g_abtZy2 Watch: https://lnkd.in/gbsrabg7 Newsletter: http://secondnature.media Aaron Lutze Dylan Bowman

Looking for an Executive-level role in the Outdoor industry? Check out these open roles: Arc'teryx Equipment: VP, Product Creation Operations https://lnkd.in/gWe89jnK Arc'teryx Equipment: VP, Go To Market Operations https://lnkd.in/g7xatVjj Backcountry: SVP, Merchandising https://lnkd.in/gaaSCgzk Fanatics: VP, Brand Communications https://lnkd.in/g6-5mrns Foot Locker: VP, Brand Marketing, North America https://lnkd.in/gRUUsex2 New Balance: VP, Global Sportswear Apparel https://lnkd.in/gu_jsmhx SharkNinja: VP, Entertainment & Sports Marketing https://lnkd.in/gymX9EbW Under Armour: VP, Footwear Dev, Materials & Engineering https://lnkd.in/gu4N7gdA Vans: VP, Footwear Merchandising https://lnkd.in/gTqzgy4i Vuori: VP, Sustainability https://lnkd.in/gkFyUJz4 Vuori: VP, Supply Chain https://lnkd.in/g34pn4Hc

From Nike to Next Ventures, Melanie (Mel) Strong has mentored talent from every end of the spectrum - leading giant teams at Nike in their women's, running and skateboarding divisions, and now investing in early stage startups through Next Ventures. We dig into her history at Nike, and how that informed and motivated a big shift to the world of venture capital. In the outdoor industry, understanding the impact of a VC has many pros and cons, and in this podcast, we tackle both sides of it. Listen: https://lnkd.in/ggrTKtyV Watch: https://lnkd.in/gUEFhyaQ Newsletter: http://secondnature.media Dylan Bowman Aaron Lutze

Looking for a Manager-level job in the Outdoor industry? Check out these open roles (Part TWO): The Snow League: Social Media Manager https://lnkd.in/epGaCg8g Specialized Bicycle Components: Sr Industrial Designer, Gravel Bikes https://lnkd.in/g6P6EHzv The North Face: Sr Design Manager, Global Footwear, Lifestyle https://lnkd.in/g6bDqffe The North Face: Design Manager, Apparel https://lnkd.in/gJEHCTZm TYR Sport, Inc.: Performance Footwear & Apparel, Independent Rep https://lnkd.in/g5ymaxbB Under Armour: Specialist, Brand Marketing, Sportswear https://lnkd.in/g4c3ndFZ Under Armour: Sr Lead, Global Brand Marketing, Project Rock & Outdoor https://lnkd.in/gdrk6kN6 Under Armour: Lead, Athlete Intelligence https://lnkd.in/gd_GqVH6 Under Armour: Lead, In-store Marketing, Americas https://lnkd.in/gF6NyVZg Vuori: Sr Manager, Wholesale Speciality https://lnkd.in/gaY3sXTQ Vuori: District Manager, Colorado https://lnkd.in/gR4Dr3Yy Vuori: Sr. Manager, Retail Marketing https://lnkd.in/gmFUvKCf YETI: Industrial Designer II, Bags https://lnkd.in/g7V3WPkT WHOOP: Sr Sports & Talent Marketing Manager https://lnkd.in/gBGTQamp  

Looking for a Manager-level job in the Outdoor industry? Check out these open roles (part one): Altra Running: Sr. Footwear Designer https://lnkd.in/gVPUpabE AllTrails: Marketing Strategy & Operations https://lnkd.in/gtDPFAnj Arc'teryx Equipment: Manager, Sourcing-Footwear https://lnkd.in/ge_2GAPv Arc'teryx Equipment: PLM, ReBird & Circularity https://lnkd.in/gUFduKDF Arc'teryx Equipment: Manager, Merchandise Planning https://lnkd.in/gV4iJFCF Backcountry: Social Media Manager https://lnkd.in/gpdREHAt Brooks Running: Executive Assistant https://lnkd.in/gB_JBtzx Brooks Running: PLM, Apparel https://lnkd.in/ghgB5fxR Burton Snowboards: Global Events & Activations Manager https://lnkd.in/gPVR3s47 Burton Snowboards: Global Athlete & Ambassador Manager https://lnkd.in/gbkUkyHT Cannondale: Global Brand Finance Manager https://lnkd.in/gF3hcB4b Diadora: Business Operations Manager https://lnkd.in/gEDSZMSU KEEN: Sr. Creative Project Manager https://lnkd.in/g7C4Ugcw Kent Outdoors: Product Manager, Absolute Outdoor https://lnkd.in/gXKACkn3 HOKA: PLM, Athlete https://lnkd.in/gaVztQtJ HOKA: PLM, Road Footwear https://lnkd.in/gyTTjNzj Newell Brands: Manager, Merchandising https://lnkd.in/gm9ArHdP NNormal: Apparel & Accessories Developer https://lnkd.in/gbtQNduP New Balance: Sr. Product Manager, Running Apparel https://lnkd.in/gghkr8PC New Balance: Sr. Performance Running Footwear Designer https://lnkd.in/g5N_x6NP

Looking for a Director-level job in the Outdoor industry? Check out these open roles: Alo Yoga: Sr Director of Growth https://lnkd.in/ghAcAX7j Arc'teryx Equipment: Director, Global Brand Management https://lnkd.in/gebntwzq Backcountry: Director of Wholesale https://lnkd.in/ggHGchcd BIG SUR MARATHON FOUNDATION INC: Executive Director https://lnkd.in/gaiG2ByG Burton Snowboards: Director, Digital Marketing https://lnkd.in/g7uxxV3V Crocs, Inc.: Director, Social Media https://lnkd.in/g8_yZHPA Canyon Bicycles GmbH: Sr Director Brand & Marketing https://lnkd.in/gM4DNCQp HOKA: Digital Design Director https://lnkd.in/guU9a4c3 HOKA: Sr Director, Global Retail Brand Expression https://lnkd.in/gJbasYMR HOKA: Sr Innovator, Design https://lnkd.in/g5QTUmJs Janji: Director, Digital Marketing https://lnkd.in/gdTV5WEz KEEN: Sr. Creative Director, Product & Design https://lnkd.in/gHJ5Wk3k lululemon: Sr. Director, Global Brand Creative Studio https://lnkd.in/g_CNcMbq New Balance: Director, Footwear Innovation https://lnkd.in/gkq6iFjb Nike: Director, Men’s Sportswear Brand Marketing North America https://lnkd.in/g8nGkXCa Nike: Director, Design Retail Brand Creative North America https://lnkd.in/gJv-pJpF Nike: Director, Performance Services-Nike Sports Research Lab-Innovation https://lnkd.in/gpd_AAiC Nike: Expert, Advanced Athlete Concepts, Exploration and Innovation https://lnkd.in/gW628rpN Oiselle: Marketing Director https://lnkd.in/gtdJbJDD OneUp Components: Managing Director https://lnkd.in/gHFuR6iK Patagonia: Category Director, Ocean https://lnkd.in/gd8QDUJR Specialized Bicycle Components: Art Director https://lnkd.in/gN6pj_gZ Strava: Director, Product Marketing https://lnkd.in/geQjT9zP Vans: Sr Director, Apparel Design https://lnkd.in/gZy4aGQZ WHOOP: Head of Creative https://lnkd.in/gzJGCE8T YETI: Director, Design-Bags https://lnkd.in/gyPmXZMc YETI: Design Director, Brand Marketing https://lnkd.in/gQJdtEAq

"Decoding The Difference: Cycling and Outdoor Audiences" Doug Baker from SHIFT Active Media shares the research data from their most recent study. In this podcast, we talk about the overlaps and differences between audiences in the world of cycling and outdoor - as well as what brands should do with that information. Listen: https://lnkd.in/gt8HmV_H Watch: https://lnkd.in/gsQnCWii Newsletter: http://secondnature.media Stephen Holmberg Aaron Lutze Dylan Bowman

The Running Event just concluded, we have event attendee and frequent contributor Stephen Holmberg back on the podcast to break down all the insights and standouts at TRE. We also dive into the vibe of the event, some surprising brands, and what was potentially missing from this year's event. Listen: https://lnkd.in/exUQuTKk Watch: https://lnkd.in/eyAvrC-h Newsletter: http://secondnature.media Dylan Bowman Aaron Lutze