SEEHER

🚨 Women and girls are a powerhouse for brands!🚨 Our new "She Matters. Bottom Line." campaign, in partnership with Curiosity, shines a spotlight on the unstoppable spending power of women and girls—especially Gen Alpha! By 2029, Gen Alpha will be responsible for a staggering $5.46 trillion in spending. And with 74% of consumers saying representation is key, brands that don’t authentically represent women and girls will miss out on serious growth opportunities! Did you know? Only 16% of women feel accurately represented in media. But when brands get it right, there's a 10x sales lift among female households. It's time for change—let's make sure all women and girls are seen, heard, and valued! Check out this campaign featuring girls hustling hard and spending smart, from lemonade stands to lawn-mowing, showing just how much they matter.

What an amazing year it's been! With member meetings, inspiring speaking engagements, and the launch of our very first ad campaign, there’s so much to celebrate! We’re inviting you to join us for a fabulous evening filled with delicious appetizers, refreshing drinks, and fantastic networking opportunities. Plus, we’ll have some special guests and engaging conversations that you won’t want to miss! Secure your spot now: https://2ly.link/20lKO

Who says we need a special occasion to celebrate women? This Native American Heritage Month, the Society of Women Engineers (SWE) honors the remarkable achievements and stories of Indigenous women in STEM. Dive into their curated collection of blog posts, podcast episodes, and magazine articles showcasing their impactful contributions and inspiring journeys. Celebrate Native American heritage with us—explore and learn more here: https://lnkd.in/gsjs5h-x

The holiday season is bursting with sales and promos, but here's one you won’t want to miss! This Small Business Saturday, skip the big box stores and choose to shop small—an initiative founded by SeeHer member American Express. So as you hunt for that perfect gift for someone special, remember: shopping local means giving back to your community!

Menopause is more than hot flashes—it can feel like a whirlwind. SeeHer member L’Oréal Canada is helping women move from chaos to calm by creating a menopause-inclusive workplace. Through open discussions, comprehensive benefits, and a dedicated resource group, they're setting a new standard. With Canadian employers losing 540,000 days of productivity and women facing $3.3 billion in lost income, there’s a clear call to action. Employers can support menopause inclusion by encouraging open dialogue, understanding support options, reviewing policies, and providing inclusive benefits. https://lnkd.in/gqksWzpR

SeeHer member Google Ads is empowering Native American communities by partnering with the nonprofit Partnership With Native Americans (PWNA). PWNA reaches 250,000 Native Americans yearly, using Google Ad Grants to raise awareness and drive impact. From leadership training to essential resources like food, water, and health services, PWNA is committed to meeting immediate needs and fostering self-sufficient Tribal communities for the future. Learn more about their impactful work here: https://lnkd.in/dAYQYWj6

Mark your calendars! The last Association of National Advertisers Global Week of Learning for 2024 is happening December 2–6. For FREE, ANA IQ gives you access to the ultimate industry tools: gold-standard case studies, frameworks, and live courses. Learn from top marketers at P&G, HP, Mars, Instacart, Mint Mobile, Adobe, DUDE Wipes, Google, and AT&T, sharing invaluable insights you won’t want to miss. Don’t wait—register now and end the year with a competitive edge. https://bit.ly/4frYUYo

What an amazing year it's been! With member meetings, inspiring speaking engagements, and the launch of our very first ad campaign, there’s so much to celebrate! We’re inviting you to join us for a fabulous evening filled with delicious appetizers, refreshing drinks, and fantastic networking opportunities. Plus, we’ll have some special guests and engaging conversations that you won’t want to miss! Secure your spot now: https://2ly.link/20lKO

At the Association of National Advertisers Multicultural Marketing & Diversity Conference, SeeHer President Christine Guilfoyle joined Lili Gil Valletta CEO of CULTURE+ GROUP, for a powerful panel: Equality for Women, From Menstruation to Menopause. They explored how brands can better support women’s health journeys—and the impact is HUGE: up to 500% more spending when brands get it right! Ready to drive change? Check out the SeeHer in Health Best Practices Guide and connect with kmckenna@ana.net to join us!

When you think of pest control, a rugged exterminator with a sprayer might come to mind—but SeeHer member Orkin, in partnership with Savannah College of Art and Design, is here to change the narrative! They’ve redesigned uniforms to fit and flatter women, adding thoughtful details like elastic waistbands for comfort and darting for a better fit. These uniforms aren’t just functional—they’re a step toward inclusivity and innovation in the pest control industry. https://lnkd.in/eb5nRA4t