Seer Interactive

At the AI for Agencies Summit, Alisa Scharf shared the initiatives we’re most excited about for next year: 1️⃣ Capturing the decision-making behind our workflows with detailed SOPs 2️⃣ Taking our Looker-based data platform to the next level with AI integration 3️⃣ Staying flexible and efficient by being model-agnostic  4️⃣ Exploring agentic solutions to revolutionize how we work What are you testing for 2025?

We’re running experiments to uncover what impacts visibility in AI-driven search engines like ChatGPT and Bard. From testing links on OpenAI’s publisher partners to assessing the role of multimodal content, we’re exploring the questions that matter. Our experiments explore theories in AI-driven search engines. ➡️ Curious? Swipe through to see the questions we’re digging into. Want to explore with us? Our GenAI Answer Tracker gives you insight into your brand’s AI share of voice, potential partner opportunities, and key topics to consider for boosting your presence. 👉 Sign up here: https://lnkd.in/gDAcMnZ6

Fix your LLM workflow and get SMARTER results thanks to Jason Stinnett!

On Giving Tuesday we made $20,000 available for our team members to select the following organizations to support in their communities. To read our community impact accountability report and see how we're working to uplift others every day, and remember to find someone to uplift in your community too. https://lnkd.in/ekwfKwWi

❓Is your team using base-level GPTs? Base-level GPTs can help your team streamline your work and cultivate a path for new ideas. Before you can build out your GPTs you need to know you're prioritizing the right areas of focus for your organization. First, you'll want to complete a disruption analysis. Then create the base-level GPTs that are right for your organization. Need some inspiration? Scroll through to discover the base-level GPTS we created as a solution to enable the team to adopt the technology at a slow and steady pace. Learn how to do your disruption analysis and create base-level GPTs: https://lnkd.in/eWwvxmry Have questions? Alisa Scharf, our VP, SEO & Generative AI is here to connect in the comments.

Alisa Scharf recently shared how we successfully integrated AI into nearly 30% of our deliverables and workflows at Seer, at the AI for Agencies conference. Copy her roadmap ⬇️ ⬇️ ⬇️ ✅ Appoint an AI Council Give them dedicated time and hold them accountable to specific disruption targets ✅ Run a Disruption Analysis Zero in on where AI can make the biggest impact ✅ Invest in Learning & Development Make sure your entire team is equipped to thrive in an AI-powered world ✅ Prioritize Agency Operations This is the glue that will keep everything running smoothly and ensure AI integration sticks Follow Alisa Scharf, head of Seer's AI Council, for innovative insights and practical tips on weaving AI into your workflows.

Every day, more people turn to AI tools like ChatGPT and other LLMs for answers. Is your brand part of the answer—or invisible in the conversation? 📉 Gartner predicts search traffic will drop by 25% next year. Meanwhile, generative AI usage is skyrocketing, even overtaking some web browsers. At Seer, we’re helping brands uncover their GenAI Share of Voice—seeing not just where they show up, but what topics they dominate, where they’re missing, and how competitors are edging in. If AI tools are shaping tomorrow’s conversations, wouldn’t you want to know what they’re saying about you today? Book a call to review your data and let’s find out together: https://lnkd.in/gUAizSxV

Every year, some of the Seer team participates in Covenant House Philly Sleep Out, trading comfort for a cold night outside. It's a small act that connects us to the reality many young people face every day—living without stable shelter or support. For us, this isn’t just a fundraiser; it’s a powerful reminder of resilience and a commitment to stand with youth who need a safe space and a chance for a better future. Please consider donating to Covenant House PA: https://lnkd.in/gk4fyMxy. Every dollar funds vital services like shelter, job training, and mental health support, helping youth move toward independence and stability. Together, we can make a difference. Thanks for sharing Wil Reynolds, Jacquelyn Schluth, Eric Stowers.

After every election, the same question arises: How can I help? The truth is, getting started can feel overwhelming, but it doesn’t have to be. Joanna Bowen is sharing 3 tips to get started: https://lnkd.in/gcbiMrg4

AI Overviews are here and our testing has shown that they're eating into Paid Search CTR. But we know adaptability has always been key. Here’s how we’re rethinking Paid Search and AI Overviews: 💡 Upper & Mid Funnel Awareness: Focus on reaching users in the research phase with video, display, and social 🤝 SEO Synergy: Boost chances to appear in AI Overviews 📊 Data Matters: Keep a close watch on CTR trends—don’t ignore the signs The SERP is evolving fast. Check out our latest blog by Hayley Corneliust o learn how to stay on top in a world with fewer clicks https://lnkd.in/gyuP__s9