Selina Rose Digital

My client's LinkedIn results after just one month of working with me... They were already an established creator in their industry with a sizeable following, but wanted to improve the reach and engagement of their posts - without increasing post frequency. This required a complete strategy overhaul to ensure that their posts were engaging both their current audience as well as their target audience. Here's some of what we implemented: 🔹 More storytelling through their posts. Even the most simple of post ideas like, "I attended this event," can be transformed into an engaging and relatable story that draws upon their unique history and resonates with the target audience. 🔹 Developing a distinct tone of voice. Remember, you want to write content in such a way that people should be able to tell you're behind it and it's about YOU, even if your name wasn't there. Matching content to the client's way of speaking helped massively in building that authenticity. 🔹 A targeted commenting strategy. Outreach is so powerful, and something that is often overlooked on LinkedIn. Commenting for even 10 minutes before and after you post is favoured by the LinkedIn algorithm and plays a role in boosting your content to the top of people's homepages. This is how I was able to establish a new best-month record for my client's account growth statistics and help them solidify their position as a thought leader in their industry, leading to them being awarded a Top Voice badge! The key to account growth is really creating memorable yet engaging content and having a strong outreach strategy. Before me, they had zero strategy behind LinkedIn and the results already from implementing one speak for themselves! If you'd like to achieve similar results and skyrocket your personal brand or LinkedIn company page, send me a message or DM today - Selina K.