Selling Fintech

Need a little prospecting inspiration? 👇👇👇👇👇👇👇👇👇👇👇👇

New to the Fintech space?  Or been here awhile? Regardless of where you are on the journey, how much funding you have, or your network... I created a resource to help you prospect bankers👇 I hope you find a nugget or two to help you on your selling journey. --- 🔔 Follow 𝗦𝗲𝗹𝗹𝗶𝗻𝗴 𝗙𝗶𝗻𝘁𝗲𝗰𝗵 for more tools and resources around selling your fintech to bankers.

Periodically, a technology company reaches out requesting guidance about launching a new vertical in the US banking market. If that sounds like a strategy your company is considering, take a quick glance at this article I created about the basics of partnering with banks and credit unions.

Periodically, a technology company reaches out requesting guidance about launching a new vertical in the US banking market. If that sounds like a strategy your company is considering, take a quick glance at this article I created about the basics of partnering with banks and credit unions.

Tradeshow spend vs. reward For those gearing up for Fintech Meetup (or a future event in 2025), check out my discussion with Mark Nelson from FI Navigator Corporation on this topic. Mark provides sound and actionable ideas to connect with the bankers at these events. 👉 Making your event spend, completely worth it #Tradeshows #Networking #ConferenceStrategies

I get a few monthly outreaches from visionary Fintech Founders wanting to sell their tech in the US market. And the tech they have created is rock-solid! It looks great! It solves real-world needs of US Bankers. But that doesn't mean the US market is THE only market. These 3 tips are a great litmus test for any global founder wanting to validate that the US is the correct next market to enter.

Before stepping into the US Banking market with your Fintech, consider these three crucial questions: 1. 𝗛𝗮𝘃𝗲 𝗺𝘂𝗹𝘁𝗶𝗽𝗹𝗲 𝘀𝗼𝘂𝗿𝗰𝗲𝘀 𝗰𝗼𝗻𝗳𝗶𝗿𝗺𝗲𝗱 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁 𝘀𝗶𝘇𝗲?          For instance, if targeting Jack Henry banks using Q2...          - Do you have a understanding of the target market?    - Have you validated it?      - No seriously... have you seen the data?    2. 𝗖𝗮𝗻 𝘆𝗼𝘂 𝗿𝗲𝗮𝗹𝗶𝘀𝘁𝗶𝗰𝗮𝗹𝗹𝘆 𝗰𝗮𝗽𝘁𝘂𝗿𝗲 𝗮 𝘀𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝘁 𝘀𝗵𝗮𝗿𝗲 𝘄𝗶𝘁𝗵𝗶𝗻 𝗮 𝗿𝗲𝗮𝘀𝗼𝗻𝗮𝗯𝗹𝗲 𝘁𝗶𝗺𝗲𝗳𝗿𝗮𝗺𝗲?          Remember, bankers tend to make decisions slowly and conservatively and have many options.          Focus on:        - Building brand recognition    - Create a no-brainer, low-lift offer    - Craft a compelling story about a banker's problem    - Connect the dots and showcase how you will solve    - Create a bullet-proof vendor management & risk case 3. 𝗪𝗶𝗹𝗹 𝘁𝗵𝗲 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝗲𝗱 𝗧𝗖𝗩 (𝗼𝗳 𝘁𝗵𝗲 𝗶𝗻𝗶𝘁𝗶𝗮𝗹 𝘁𝗲𝗿𝗺) 𝗷𝘂𝘀𝘁𝗶𝗳𝘆 𝘁𝗵𝗲 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗔𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 𝗖𝗼𝘀𝘁 (𝗖𝗔𝗖)?          - Can you recover any implementation fees quickly?    - Can you recover any allocated costs for leads and sales? If your answer to all three questions is no, it might be time to rethink your strategy. The US Banking Market is large but not impenetrable. Pay attention to the big factors, or select a different market segment.

Too in love with the idea of your current ICP? What if you are speaking to the wrong individual? Who else should you be speaking to at the FI? Join me as I speak with @Mark Nelson, from FI Navigator, on this topic. Hint: There are tools you can use to quickly identify new ICPs. Pssst... FI Navigator is one such tool that I have personally used. Check out the video to learn more. #FintechStrategy #TargetMarket #GoToMarket

Tradeshow spend vs. reward For those at AOBA this week, or planning for Fintech Meetup (or a future event in 2025), check out my discussion with Mark Nelson from FI Navigator. Mark provides sound and actionable ideas to connect with the bankers you hope to speak to at these events. Making your event spend, completely worth it So check out the clip, and be on the lookout for more knowledge drops from Mark in the coming weeks. #TradeShowSuccess #Networking #EventROI #ConferenceStrategies