Sentic

Meet Marcus O'Dell – Director of SEO and Analytics 📈 When Marcus isn’t driving success for Sentic, they’re immersed in Formula 1, soccer, and reading. Whether it’s following the latest Grand Prix, kicking the ball around on the weekend, or getting lost in a good book, Marcus knows how to keep things exciting on and off the clock. ⚙️ What They Do at Sentic: • Build and optimize websites across platforms like WordPress and Shopify • Set up detailed tracking systems to enable data-driven decisions • Develop advanced SEO strategies to improve online visibility 📊 What They’re Great At: • Implementing on-page and local SEO techniques • Creating SEO content that resonates with audiences • Transforming complex data into actionable insights 📚 Why We Appreciate Them: Marcus’s strategic vision and technical expertise have driven measurable success, boosting client traffic and search rankings. Their ability to make data meaningful helps Sentic stay competitive in a fast-paced digital world.

The marketing landscape is evolving rapidly. From AI-driven tools to privacy-first standards, 2025 is set to transform marketers’ approaches across all channels. At Sentic, we asked our team what changes they expect to impact their work—and how we’re staying ahead. Here’s what we predict: 🔄 The Death of the API? As Big Tech faces government scrutiny, platform data sharing may become a thing of the past, disrupting ad targeting and attribution. How We’re Preparing: – Diversifying our tools and data strategies to remain flexible and resilient in an API-restricted world. 🧠 Rise of AI-Driven Search Tools AI tools like Google Generative Search and Gemini are redefining how consumers interact online. Our Response: – AI-friendly content strategies: shorter paragraphs, bulleted lists, and optimized media. – Separate keyword tracking for AI and traditional SEO to refine our targeting. 🛡️ Privacy-First Standards Take Center Stage Privacy laws like GDPR and CCPA are reshaping digital marketing, elevating first-party data. How We’re Adjusting: – Implementing consent banners, privacy policies, and Google Tag Manager Consent Mode for all clients. – Proactively setting up Enhanced Conversions in Google Ads to maintain compliance. 📉 Meta Privacy Regulations Impact Key Industries Meta’s 2025 changes will limit bottom-funnel optimizations in sectors like healthcare and senior living. What We’re Doing: – Focusing on awareness-building campaigns to drive brand visibility. – Safeguarding data practices to remain compliant with evolving standards. ✍️ Content in 2025: Less Is More Search engines now favor unique, helpful content over AI-generated volume. Our Strategy: – Promoting businesses as recognizable brands to improve direct traffic and search visibility. – Enhancing content discoverability with structured data, rich snippets, and optimized backlinks. 🌐 Exploring Emerging Platforms As the landscape shifts, staying open to new opportunities is key. Platforms like Bluesky, Threads, or others that might emerge can present valuable chances to reach new audiences. How Sentic is Staying Flexible: – Monitoring trends and testing emerging platforms to identify early opportunities for clients. – Diversifying advertising strategies across established and developing channels. 🤔 The Antitrust Ripple Effect: Google’s Potential Breakup Ongoing legal scrutiny may fragment Google’s advertising tools, leading to significant industry changes. How We’re Preparing: – Staying informed about developments and adjusting strategies as needed. – Diversifying advertising investments to mitigate potential disruptions. 2025 promises to be a pivotal year for marketing, where agility and foresight will define success. At Sentic, we’re committed to helping our clients navigate this ever-changing landscape with strategies that not only keep pace but thrive. What do you predict will impact marketing in the coming year? Let’s discuss in the comments! 👇

Meet Claire Hawkes: Driving Paid Media Excellence at Sentic 🎯 Role: Paid Media Manager 📆 Years of Agency Experience: 9 years ✨ Expertise: Crafting impactful campaigns in Google Ads, Microsoft Bing Ads, and Programmatic platforms. With 9 years of experience in the fast-paced agency world, Claire Hawkes has mastered the art and science of paid search. As Sentic's Paid Media Manager, Claire thrives on creating data-driven strategies that connect brands with their ideal audiences, delivering measurable results with every campaign. Her knack for translating analytics into actionable insights and her creative problem-solving approach make her an indispensable member of the Sentic team. 🌟 Why Claire Loves Her Job: "My favorite thing about my job is collaborating with clients and trying new digital tactics to achieve their business goals. I always have a "hypothesis" on how online audience will react to different combinations of creativity and reach. Every campaign is a chance to innovate and drive meaningful results. 🐾 Outside of Work: When she's not optimizing ad performance, Claire devotes her time to a different kind of care. She fosters cats, helping them transition from rescue to forever homes. She also leads a dedicated group of volunteers who care for foster cats at a local PetSmart, combining her passion for animals and community service.

When is the best time for a startup to develop and implement a digital marketing strategy? Sentic’s Head of Revenue, David Kaduk, shares why it’s probably earlier than you think.