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How do you kick off a new year with a vertical strategy that accelerates your pipeline? Andrew Keating, VP of Product & Solutions Marketing at LogicMonitor, recently shared his playbook for going vertical, including: 👉 Start with a solid problem-solution fit and gain a real “right to win” 👉 Cross-functional alignment tips to unite Marketing, Sales, and Product 👉 Tailoring content for your target industry to boost credibility 👉 Measuring what matters (from top-of-funnel to churn) Plus, see what's trending on social, who’s next up on Game Changers, and get more proven playbooks for crushing your 2025 goals. Click below for more insights in the Game Changers Newsletter 👇 #AI #enablement #GTM #Alignment #pipelinegeneration

Building a successful inbound growth strategy isn’t about pouring money into ads—it’s about creating the right content and choosing the right channels. Here’s what we’ve learned from leaders like Jessica Walker, CMO at MEDDICC: 💡 LinkedIn can be a goldmine when you focus on authentic, customer-centric content that sparks engagement. 💡 SEO doesn’t have to be boring. Strategic, unique approaches can make your brand stand out and drive meaningful traffic. 💡 Building an internal “demand gen agency” ensures your content aligns with customer needs and fuels long-term growth. 💡 Measuring the impact of content is crucial—understand what resonates, converts, and keeps your audience coming back. Curious to hear more from Jessica about crafting a 100% inbound growth engine? She’ll be sharing her strategies on the Game Changers Series on January 16th alongside Oana Manolache. 🎟️ Save your spot: https://lnkd.in/gWuYvj48 #InboundMarketing #ContentStrategy #SEO #GameChangers

Did a webinar or event even happen if you don't follow up? Lucas Welch, VP of Global Corporate Marketing at Highspot, shared his approach to ensuring webinar and event leads turn into quality pipeline. He and his team activate post-event plays that they use for all their webinars and events – including their annual user conference, Spark. Here's an overview of how they approach their event follow-ups: 1️⃣ Compile all the content and conversations insights 2️⃣ Turn these insights into personalized touch points for each type of account, customer, and persona 3️⃣ Enable the field through marketing and enablement partnership to have the most tailored and valuable conversations possible The goal is to delight customers... which in turn helps drive expansion. 🚀 Snag more insights from Lucas in the recent Game Changers episode, here: https://lnkd.in/g69AcBpH #conversion #expansion #personalization #events #webinars #gamechangers

This year, I’m stepping out from behind the scenes and diving into more opportunities to share, speak, and connect. From podcasts to panels, I’ll be focusing on sharing the lessons I’ve learned, the experiments I’ve tried, and the strategies that have driven real results. You’ll be seeing—and hearing—a lot more from me in 2025, so buckle up. 🎙️ First up, I’m thrilled to join Oana Manolache for the Game Changers series on January 23rd where I will be giving a real-talk inside look at how, at Sercante, we turned marketing from a scrappy startup operation into a strategic growth engine in just a couple of years. By focusing on real connections, listening to what our clients truly need, aligning teams, and using AI to do more with less, we’ve delivered big results—without a single dollar spent on ads! Here’s what I’ll cover: 🟪 How we brought sales and marketing together to create seamless customer experiences. 🟪 Building community-first strategies—on a lean, no-ad-spend budget. 🟪 Using AI to fuel creativity and maximize our team’s impact. Don’t miss it—register here: https://lnkd.in/gtnhxazd #MarketingStrategy #AIinMarketing #Growth #GameChangers #MarketingInnovation

2025 is the year for data-driven marketers and GTM leaders to truly thrive! 🎉 In 2024 we saw AI and new solutions help marketers become more efficient but there were still some big question marks on how to: 👉 Collect more meaningful first party data 👉 Highlight actionable audience insights 👉 Seamlessly guide prospects through customer journey And... having the right tools to experiment and scale what works. 🚀 We've seen Peter Miles and his team at Apollo.io nail this approach and consistently level up their webinar strategy using actionable first-party data they collect with Sequel. He even shared his entire playbook that helped them: 🔥 Increase product adoption by 500% 🔥 Book 6x more meetings 🔥 Scale their series to 6x per week Want to learn how they did it? Check out Apollo's webinar playbook and Masterclass, here: https://lnkd.in/gQupvBdJ #conversions #productadoption #masterclass #webinars #growth #experimentation

Why would you eliminate your ABM program to move to a TAO strategy? Sheila Morin, CMO at Coveo, and her team did just that after identifying inefficiencies and silos in their ABM motion. TAO stands for 👉 Top Account Obsession where the team: 1️⃣ Identifies top accounts that they can really win 2️⃣ Creates sub clusters by industries, personas, competitors, intent, etc. 3️⃣ Unites as one GTM team to focus on converting these accounts into customers It's a GTM power play that has proven to be much more successful than a traditional ABM program for the Coveo team. #ABM #TAO #Conversion #Growth #GTM #GameChangers

🎥💥 Shoutout to Sequel for Powering Epic Webinars! 💥🎥 Thank you Sequel.io for being our a sponsor for #CyberMarketingCon24! 🚀 Known for helping brands like WP Engine, Carta, and ThreatConnect host webinars right on their websites, Sequel is the go-to for turning registrations into revenue and capturing that sweet, actionable first-party data. 💡📊 But that’s not all—Sequel takes webinars to the next level by transforming them into evergreen content that keeps the engagement rolling! 📽️💬 Big thanks to Sequel for making webinars awesome! 🙌 👉 Check them out at https://hubs.ly/Q030MZRh0

How do you generate 85% of new business pipeline through digital channels? Lucas Welch, VP of Global Corporate Marketing at Highspot, recently shared his thoughts on this topic and how he and his team increased website demos and SQL conversions YoY on the Game Changers series. When nailing down how to meet buyers where they are in market, you should ask yourself: 👉 What does your audience care about? 👉 Where do you trend well? 👉 Where don't you trend well? 👉 Where do your competitors trend well? The answers to these questions can help you triangulate a strategy that can capture prospects through your blog and lead them through a multipage journey through the site. Want to snag more insights from Lucas? Check out the full session, here: https://lnkd.in/g69AcBpH #website #conversions #marketing #pipeline #gamechangers

💡 Does your content speak to everyone—or to someone? The days of one-size-fits-all content are long gone. Today, the winning strategies are those that use data to create highly personalized, scalable experiences. On January 14th on the Game Changers Series, we're thrilled to host John Huntinghouse, VP of Marketing at TAB Bank, to discuss how his team is: ✅ Crafting niche content strategies that resonate deeply. ✅ Integrating public data to build trust and engagement. ✅ Balancing creativity and analytics to drive impact. Join us for an insightful conversation packed with actionable takeaways for marketers in any industry. 🔗 Register for the live session here: https://lnkd.in/gPtms3Mt #GameChangersSeries #DataDrivenMarketing #CustomerExperience #MarketingInnovation #ContentCreation

Absolutely bricking it but also incredibly honoured to be joining the Game Changers Series on January 16th! I’ll be sharing the story behind MEDDICC’s 100% inbound growth strategy – no heavy paid ad budgets, just a lot of focus on: ✨ Organic channels like LinkedIn ✨ SEO that actually works ✨ Media content that gets results Plus, I’ll dig into: ✨ Building an internal demand-gen agency ✨ Crafting content that actually converts ✨ Measuring what really matters Massive thanks to Oana Manolache for having me! Nervous? Yes. Excited? Even more so. Hope to see you there, link to register in the comments! 🎟️ #MarketingStrategy #InboundGrowth #GameChangers