Shift 20 Initiative

We're stoked to have PepsiCo Australia on board as a brand partner, and are looking forward to working with their wonderful team to create more disability inclusive campaigns.

We had a fantastic experience at the #DrivingChangeSummit! Congratulations to Tracey Corbin-Matchett OAM and Bus Stop Films on their outstanding inaugural conference. It was a privilege to have our Shift 20 lead Priya Addams Williams speak alongside Shift 20 Initiative alumni Sara Shams and Rae Pastuszak as well as our Dylan Alcott Foundation ambassador Nathan Borg hosting the 'Disability and Casting' panel. We look forward to continue to celebrate the growing recognition of the importance of disability inclusion in film, TV, and advertising! Image description in comments

A big thank you to B&T for awarding us PR Campaign of the Year. We were over the moon to receive this achievement and want to recognise and thank all those who were involved in bringing this campaign to life. We look forward to creating more campaigns that hold disability inclusion and progression at its core. Image description in comments

It’s been over a year since we launched Shift 20, and we’re proud of the strides we’ve made in normalising disability representation in marketing. There’s still more work ahead to ensure inclusivity becomes the norm. Excited to keep pushing boundaries with our amazing brand partners! A big thank you to Mumbrella for this great reflection on our journey so far:

Thanks to TikTok for having us at TikTok House SXSW Sydney to chat about the importance of authenticity in marketing with both Hayley Saddleton and Rory Dolan. We loved having Dylan Alcott OAM speak to why TikTok was the perfect place to launch our recent initiative Shift 20 Casting Call. Image description in comments

We're stoked to have taken home a Silver Effie for Positive Change at last night's Effie Awards! A big thank you to all those involved as well as all the other award winners! #EffieAU2024

Thanks so much to UnLtd. for having us and our creative directors at Special Australia to speak about Shift 20 at their Creativity for Good event yesterday. We were so inspired by the other speakers and loved being a part of this terrific afternoon. Image descriptions in comments

Thrilled that our first booking of talent with disability from Shift 20 Casting Call happened less than 48 hours after we launched! Can’t wait to see this campaign from Banter when it goes live.

Inclusive advertising isn’t just the right thing to do —it’s a powerful business strategy, and the numbers prove it. Thank you to Danielle Long at the Growth Agenda for sharing the perspectives of some of our Shift 20 Foundation Partners - Uber, ANZ and nib Group.

Crazy to think it's been a whole year since we launched the Shift 20 Initiative. We are so proud of the work we've done alongside our amazing partner brands to help them on their disability inclusion journeys. Disability representation is so important, and we're stoked to see so many more people with disability getting the opportunity to see themselves represented on screen this year. A big thank you to ANZ, Uber, TikTok, nib Group, Anytime Fitness Australia, McDonald's, Tourism Australia for coming along for the ride. Here's to year two! #shift20initiative Video description in comments.