Siegel+Gale

🆕 Brand growth isn’t just about racking up impressions; it’s about creating experiences that forge authentic connections and ripple across audiences.   In her latest op-ed for XP Land Council, our Global Group Director of Brand Experience, Jenna Isken, explains how prioritizing meaningful interactions over vanity metrics unlocks exponential impact—turning customer loyalty into a force that fuels unstoppable momentum. (Link in comments.)   #Branding #Experience #ExperientialMarketing #Marketing #XPLand

🆕 For our Director of Brand Communication, Pat Attenasio, simplicity isn’t a given—it’s an art that demands hard work but it leads to copy that lands and collaboration that flows naturally. In a new interview for The Subtext, Pat shares the piece of advice that still guides him (shout out Enshalla Anderson!), talks about guiding clients through the uncertainty with clarity and the one writing rule he loves to break. (Link in comments.)   Thank you Carissa Justice, Pamela H. and Izzy Colón for including us!   #BrandCommunication #Copywriting #SimpleIsSmart #TheSubtext

🆕 "Many people associate a 'rebrand' with fixing something. But here, nothing is broken. Adswerve is incredibly successful, and we’re honored to help the company build a brand that better reflects who they are and where they're going." —Lisa Kane, Group Director of Strategy, Siegel+Gale Adswerve is a powerful player in the tech space and is best known for being a leading Google and Adobe partner. But Adswerve is also much more. Over the years, it evolved to offer inventive media and data solutions for prominent agencies and brands. Yet, the brand wasn’t fully communicating this. Learn how we partnered with Adswerve, Inc. to create a bold new brand identity that reflects a future-forward approach. (Link in comments.) #Branding #CaseStudy #Rebrand #SimpleIsSmart #Technology

Tremendous fun at Web Summit Qatar today, discussing trends for ‘25! A pleasure to join Brian Gleason, from Criteo and Christine Maguire, from Tripadvisor, moderated smartly by Darnell Strom from United Talent Agency. Siegel+Gale

🆕 How can brands, from luxury to mass market, communicate value in a competitive environment?   This Thursday at 11:00 am ET / 16:00 GMT, our Global Group Director of Experience, Jenna Isken, joins The Business of Fashion’s next Professional Masterclass to break it all down. Alongside a panel of industry experts, Jenna will explore how brands can cut through the noise, connect with consumers and create experiences that drive loyalty.   Sign up to watch: https://lnkd.in/epxVZSjA #BoFProfessional #Branding #Events #Experience #Fashion

🆕 How does one of the largest semiconductor companies in the world stay ahead of the curve? Check out our work for Micron Technology and learn how we crafted a forward-looking identity for a visionary technology company. (Link in comments) #Branding #CaseStudy #Semiconductor #SimpleIsSmart #Technology

🆕 “In the UK, a pub is traditionally a social hub. It serves as a gathering place for locals. . . It’s pretty much a cultural institution. Ironically, German retailer Lidl had the vantage point to seize this opportunity.” By integrating a pub into one of its stores in Northern Ireland, Lidl is moving beyond just being a supermarket— it’s tapping into community-building and innovation. It’s a strategy that could boost brand loyalty and change how supermarkets think about engaging with their customers, writes our Senior Strategy Director, Patrick K., for Raconteur. (Link in comments.) #Branding #Lidl #Retail #SimpleIsSmart

🆕 2025 is shaping up to be a transformative year for marketers. Join us on February 24th at Web Summit Qatar, where our President, EMEA, Philip Davies, will appear on a Centre Stage panel with Tripadvisor’s Christine Maguire, Criteo’s Brian Gleason and United Talent Agency’s Darnell Strom to explore how new technologies and platforms are changing how brands connect with audiences. Interested in attending? Link to tickets in comments. #Branding #CMO #Events #Marketing #WebSummit #WebSummitQatar

Shearwater shortlisted for Transform Awards Europe 2025! Recognition matters—especially when it’s for the people behind the work. We’re proud to share that Shearwater and Siegel+Gale have been shortlisted in two categories for the Transform Awards Europe 2025 - a global celebration of brand development, reputation management, and rebranding. A huge shoutout to our internal deploy team, whose dedication to our rebrand has earned a nomination for ‘Best internal communications during a brand development project.’ This is more than an award shortlist—it’s a testament to the collaboration, creativity, and commitment that drive us forward. On to 2025! The categories: https://bit.ly/4hNMpXW #Shearwater #DaringToDiscover #Rebrand #WaveMakers

🧭 "For Chief Marketing Officers, navigating a corporate spin-off involves more than just preserving brand equity. It entails creating entirely new brand ecosystems. This requires a delicate balance of strategic vision, operational excellence and stakeholder management." So, how can today’s CMOs ensure a corporate spin-off results in brand growth and substantial value creation? Fret not. Our CEO, Howard Belk, penned a strategic guide for senior leaders facing transformative moments. (Link in comments.) #Branding #CMO #IPO #Mergers #Spin #Spinoff