SightX

Need insights into consumer preferences, and how much they value a product or service (read: how much they're willing to pay and how to maximize your revenue)? Or how they rank certain attributes? Insight Platforms shared a SightX resource diving into the advanced #marketresearch approaches of Conjoint Analysis, MaxDiff Experiments, and the critical differences between the two, discussing the what, when, and the how-to's.

The #marketresearch industry is rapidly transforming, driven by technological advancements, a heightened focus on data privacy, and an increased demand for personalization. Read on for the top #trends set to define consumer research!

What she said. It was a great 3 days connecting with #insights leaders at #TMRE2024, and listening to thought leaders like Katy Milkman Charles Duhigg Kirti Singh, among so many others. We look forward to continuing the conversation with so many of you, 🤝 . Safe travels home!

Brand #storytelling builds emotional connection, differentiates your brand, strengthens your identity, drives engagement, etc. etc. You're sold on its importance? Well, good. Below you'll find out a 5-point guide from Domino's own Stefania Gvillo on how to tell a story in a compelling, impactful, and emotionally relevant way. 📚

Naira Musallam, PhD hit it out of the park with her session, "How #generativeAI is helping transform insights teams into strategic powerhouses." #TMRE24 How exactly? Here are a few staggering statistics around: 🚅 Speed + Efficiency 💲 Cost Savings 📊 Customer Segmentation Learn how to tap into #genAI at SightX.io

Fantastic #marketresearch insights and it’s only 10am here in Orlando at #TMRE24. A few takeaways from Kirti Singh of P&G on Customer Centricity, and how #genai will augment the great work of A&I professionals. #AI + H.I.

Welcome back to Sightlines, your monthly guide to the most intriguing headlines and key insights into the forces driving consumer behavior. In this edition, we dive deeper into the trends and stories shaping the future of consumer research, from: the trends impacting #brand strategy, how the U.S. #election may impact consumer spending, and the sheer volume of incredible #innovation coming out of 2024.

Take two 🎬: Next week SightX will be in Orlando for TMRE 2024 Insights Ignited, and we couldn't be more excited! Be sure to follow along as we share takeaways from sessions and keynotes, headlined by world-leading #marketresearch experts, forward-thinkers, and disruptors including our very own Naira Musallam, PhD. Stay tuned for a recap of her session on "How Generative AI is Helping Transform Insights Teams into Strategic Powerhouses." 🔥 #TMRE24

Help us celebrate the first anniversary of the #marketresearch industry's first generative AI consultant! 🎈 🎂

If you're struggling to figure out which feature set is most important to your consumers, look no further. Conjoint Analysis is a #marketresearch technique that measures the value put on certain product or service characteristics, helping you optimize your offering and improve your pricing. We make it easy to tap into this sophisticated analysis. Read on to understand how. Thanks, Insight Platforms