Simon Data

So you’re looking to crush your OKRs in 2025 💪. But a little planning goes a long way if you want to drive results in the new year. Winning marketing teams prioritize strategy before metrics. Thinking critically about specific objectives and the best channels, data sets, and audiences for meeting those objectives will set your brand apart 🏎️. Some questions to consider include: 🔢 Which stage of the marketing funnel demands the most focus? 🔧 Do you have the tools and resources needed for your goals? 🎣 Are you capturing and focusing on the right data? Check out this deep dive by Ed Walloga into how strategy defines OKRs. 👇 https://lnkd.in/e7N54m7r

Want to revolutionize your marketing experimentation? 🚀 Learn how CDPs transform your testing game by unifying customer data, enabling AI-powered segmentation, and supercharging cross-channel campaigns. Check out our latest deep dive by marketing expert Ed Walloga into the six ways CDPs unleash marketing innovation, from dynamic creative testing to automated customer journeys. 👉 https://lnkd.in/ecQXmRdi

Don't let your #BFCM momentum fade! Learn how to leverage your BFCM efforts to drive customer loyalty and continued success throughout the holiday season and beyond by signing up for an exclusive webinar with fellow industry leaders from Attentive, Bazaarvoice, Gorgias, and Friendbuy on December 5th at 2:00 PM EST. Register here 👉 https://lnkd.in/emzMhqZc

- "I don't know who my best customer is." 😫 - "It takes us weeks to launch a single campaign." 😫 - "We have tons of data but don't know what to do with it." 😫 Sound familiar? We constantly hear these frustrations from marketing leaders. The truth hurts: CDPs have failed to deliver on the promise of personalization. 💔 But there's a better way. Simon's VP of Marketing, Brian Murphy, shares his blueprint for nailing personalized marketing in 2025: https://lnkd.in/e7SyChUf

Post-BFCM can be a marketer's power play 🛍️ Join Simon and industry experts from Bazaarvoice, Gorgias, and Friendbuy on December 5 at 2:00 PM EST for a can't-miss Attentive webinar! We'll share actionable insights on how to turn holiday shoppers into loyal customers throughout the new year. Here's what you'll learn: - Data-driven planning: Leverage this year's BFCM data to inform your end-of-year strategy. - Customer retention: Transform one-time buyers into repeat customers. - Easy-to-implement tactics: Discover practical strategies for post-BFCM success. Register in the comments👇

BFCM is a marathon, not a sprint. And once you cross the finish line, you're already digging into how it went 🏃➡️ But don’t stress. We're bringing in the experts from Bazaarvoice, Gorgias, Friendbuy, and Simon Data to help you navigate post-BFCM with confidence. ✨ What we’ll cover: ↳ Data-driven planning: How to use your BFCM insights to crush your end-of-year strategy ↳ Customer retention: Turning those one-time shoppers into your most loyal fans ↳ Easy wins: Quick, actionable tactics to keep the momentum going 📅 December 5 ⏰ 2 PM EST 📍 Save your spot here: https://bit.ly/40QirNz

RIP to the CDP as we knew it? 🪦 With marketing budgets tightening and AI exploding, CDPs must prove their ROI. Simon's Dylan Flye says it's time to ditch the jargon and focus on real business outcomes like revenue and retention. Read his take 👉 https://lnkd.in/ePA7e8JF

Brands must make a good first impression 😎. And second impression. And third impression. A rock-solid customer experience strategy ensures that your brand has a positive, personalized interaction at every touchpoint ✅. It increases customer satisfaction, reduces churn, boosts revenue, and gives you a competitive advantage. The first step to crafting a customer experience strategy? Having a good playbook 📗. We recently put one together that covers how to: 🔍 Audit your current strategy 📚 Gather research 🗺️ Build a customer journey map 🛣️ Make your plan sustainable You can check out the whole playbook here: https://lnkd.in/e6XJM5yj

Still breathing over there, email marketers? 😮💨 We know BFCM season can feel like running a marathon in a sprinter's shoes. 👟 That's why we've put together these 7 essential email strategies to help you crush your Black Friday/Cyber Monday campaigns. 📨 👇 Check out our tried-and-true tips below!

Personalization is misunderstood. 👀 It’s become a MarTech buzzword that too often gets reduced to product and content recommendations. But it goes way deeper than that. Real personalization spans many channels, involves perfect timing, and depends on detailed customer data. 😅 It sounds like a lot. But if you focus on four key stages, you’ll be mastering personalization in no time. Those stages are: 🗾 Contextualizing customer data 🤺 Segmenting customer profiles 🥼 Coordinating and experimenting 📧 Delivering personalized content We put together the only guide you’ll need to perfect these stages. Get it for free below. ⚡