Simulacra Synthetic Data Studio

Announcing: Simulacra Synthetic Data Studio CPG companies, market research firms, and retailers are sitting on an untapped resource in their prior research studies. With AI technology there is a way to update and re-use prior studies to make predictions about today and run simulations about the future. Don’t let good data go to waste: Simulacra Synthetic Data Studio is a new AI platform for predictive real-time synthetic data generation and causal scenario modeling. This will supercharge your research capabilities. Simulacra SDS allows CPG professionals to rapidly and accurately expand their historical data collection, run new tests on historical data, and predict for unobserved consumer cohorts. Use the AI tools to set filters and conditions in order to generate new synthetic data, parameterized on any set of variables, that integrates your company’s newest information. Simulacra SDS learns and predicts entirely from your company’s existing datasets - without sharing or integrating any proprietary information from other companies. Synthetic data generation and causal belief networks empower your team with hindsight, insight, and foresight to update past research with new information and expert knowledge integration. Leading CPG companies use Simulacra SDS for AI-enabled decision intelligence and predictive simulations in a changing world. This tool is the missing link for teams of all shapes and sizes, from data scientists to marketers, brand managers to business leaders - your team can spearhead the future of innovation with Simulacra Synthetic Data Studio. Are you ready to find value in your previous consumer research studies? Reach out to schedule a demo with our team today. #CPG #AI #DataInnovation #ArtificialIntelligence #ConsumerInsights #DecisionIntelligence #MarketResearch #DataAnalytics #MarketingStrategy

Researchers, Consumer Insight leads; AI platforms are here to stay and they are getting better at helping you. Simulacra is designed for you to use on a daily basis. Learn more here: https://lnkd.in/dGWGMEhq

Researchers, Simulacra uses a “bring your own data” model. Just upload your most recent or even older datasets and the AI will update and refresh it with your current knowledge of the market, products or consumers. Our clients generate new datasets with hundreds or thousands of synthesized cohorts representing small populations with low incidence ratings. The result? Fresh, statistically accurate datasets that reflect specific consumer segments, niche demographics, or even hypothetical scenarios. Clients immediately discover new insights in even the smallest cohorts at a fraction of the cost and time it takes to commission a new consumer survey.  You can learn more here: https://lnkd.in/dGWGMEhq

Want to understand customers who are passionate about your brand? Need to test different demographic combinations? Want to see the deeper motivations of your core buyers? Ready to validate product claims before launch? Our real-time data studio puts this power at your fingertips.  Learn more here: https://lnkd.in/dw5gZ3ux

Simulacra SDS enables multinational consumer products companies to harness the power of synthetic data generation to stay relevant, diversify their portfolios and drive innovation. By synthesizing data that reflects the complexity of the real world, companies can gain a deeper understanding of consumer behavior and identify untapped opportunities for growth. Find out more: https://lnkd.in/dGWGMEhq

For researchers, marketers, consumer insight directors and data analysts, the ability to conduct reliable and accurate research with approximately 20% of the usual data represents a paradigm shift in the efficiency of research. 

"Synthetic data generation turns a lot of what we think about models on its head,” Jason says. "By treating all variables as both dependent and independent, Simulacra’s AI can create a more holistic and accurate model of consumer behavior." Want to learn more? Sign up for a demo and Jason will show you the data studio.

Use Case: A leading CPG brand, facing increased competition and price sensitivity in the market, utilizes Simulacra SDS to generate synthetic data representing the latest pricing trends and consumer preferences. By simulating different pricing strategies and assessing their impact on sales volume and revenue, the company identifies the optimal price points for its products, driving profitability and maintaining a competitive edge in the market.

Companies often struggle to keep pace with evolving consumer preferences and market trends, leading to suboptimal segmentation strategies.  Solution: Simulacra Synthetic Data Studio enables researchers and analysts to dynamically segment consumer data based on the most recent market knowledge and domain expertise. By leveraging synthetic data generation, companies can adapt their segmentation models in real-time, ensuring that marketing efforts are targeted towards the most relevant consumer segments.  https://lnkd.in/dw5gZ3ux

Want to learn to model on consumer-product success? Simulacra lets you model the highest probability path to your desired outcomes.  https://lnkd.in/dw5gZ3ux