Simulmedia

Fragmentation. Diverse audience behaviors. Compliance concerns. It’s the reality of TV advertising for pharma marketers—but it doesn’t have to be a roadblock. At Simulmedia, we turn these challenges into opportunities with: 1. Seamless audience reach across linear and CTV. 2. Granular targeting that ensures precision without overexposure. 3. HIPAA-compliant solutions for secure, effective campaigns. 4. Advanced measurement to track, optimize, and maximize impact. Pharma brands deserve smarter, more efficient TV advertising. We make it happen. Let's discuss solutions for your pharma campaigns at Brand Insider Summit: Pharma & Health at Bonita Springs, FL (Feb 23-26) https://lnkd.in/dQ2DH8SS

Think TV Is Dead? The $8M Super Bowl 🏈 Ads Say Otherwise. The Truth About National TV’s Staying Power https://lnkd.in/dR_sCnfB 🔴 Upfronts aren’t dead. Brands are still locking in prime-time slots months in advance. 🔴 Fox, CBS, NBC & ABC dominate. Billions of minutes are watched, from news to sports to scripted hits. 🔴 Viewership is fragmented. Streaming is growing, but live events still command the biggest audiences. Advertisers face major challenges: ❌ High costs & fierce competition ❌ Targeting & measurement limitations ❌ Ad recall in a multi-screen world But those who crack the code of blending linear TV with digital win big.

Netflix Ads: The Next Big Opportunity or Just Another Ad Platform? 🎬📺 https://lnkd.in/d-uECvQy With 282.7M+ subscribers, Netflix is a global streaming powerhouse—and its ad-supported tier is growing fast. 40% of new signups now choose the ad plan, giving advertisers access to premium audiences at scale. ✅ Advanced targeting by demographics, viewing habits, and content preferences ✅ High engagement—users spend 62.1 minutes daily on Netflix ✅ Expanding inventory with live sports, premium franchises, and interactive ads 💬 What do you think—are Netflix ads worth the investment? #Netflix #StreamingAds #CTVAdvertising

Let's talk about solutions for pharma marketing! 💊

📺 CTV Ads: More Than Just 30-Second Spots? Connected TV isn’t just about replicating traditional TV ads—it’s unlocking new ways to engage audiences. 🎯 ✅ Standard ad lengths (15s, 30s, 60s) make CTV scalable for brands shifting from linear. ✅ Exclusive screen control keeps viewers locked in—no distractions, no scrolling past. ✅ Interactivity changes the game—QR codes, dynamic creative, and even commerce integrations are pushing ad engagement further. 💬 Would you interact with a CTV ad, or do you just lean back and watch? Let’s debate! ⬇️ #CTV #Advertising #AdTech https://lnkd.in/eEstTkFR

📺 Nielsen’s Ratings Are Evolving—But Is It Enough? https://lnkd.in/dcT3MtUr Paramount’s new multi-year deal with Nielsen signals a shift toward big data-driven TV advertising. With Paramount+ and Pluto TV now included in Nielsen’s measurement suite, advertisers get more insights than ever. 🔹 More data, deeper insights? Yes. 🔹 Real-time, cross-channel optimization? Still a challenge. 🔹 A solution for today’s fragmented audience? Not quite. As streaming, linear, and digital collide, advertisers need more than just ratings—they need precision, real-time adjustments, and cross-platform intelligence. 💬 Is traditional TV measurement keeping up with the future of advertising? Let’s discuss below! ⬇️ #Advertising #DataDrivenMarketing #TVMeasurement

🏈 Super Bowl 2025 is almost here! 💬 What do you think? Are Super Bowl ads still the ultimate brand play, or are they just an overpriced tradition? Let’s discuss On February 9, millions will tune in—not just for the game, but for the ads that brands spend millions to air. But is the price tag worth it? Let’s look at the numbers: 🔹 $7 Million for 30 Seconds – The cost of a single Super Bowl spot in 2024. 🔹 123 Million Viewers – The Super Bowl remains one of the biggest mass-reach opportunities. 🔹 Cultural Moments – Iconic ads like Apple’s “1984” and Budweiser’s Clydesdales prove the staying power of Super Bowl marketing. 🔹 The ROI Debate – With digital offering targeted, cost-effective alternatives, does a one-time splash still make sense?

YouTube TV vs Hulu + Live TV. Pros and Cons https://lnkd.in/dhygafxW YouTube TV leads with 8M subscribers and 209+ channels, while Hulu + Live TV offers flexible pricing. Both are key ad platforms; Simulmedia TV+ ensures reach.

Let's talk about yesterday's newsmaker - DeepSeek. Please share your thoughts with us 👨💻

I just posted an episode of Critical Moments with the legendary Dave Morgan. If you don't know Dave, you should. He's one of the OGs of the Internet, having founded and built pioneering companies Real Media, TACODA, and, now Simulmedia. He even has a great story about actually pitching a VC in an elevator. But the real takeaway? Sometimes you have to burn the boats. Dave quit his job before he even had a plan. No backup. No parachute. Just a conviction that he had to go all in. And it worked. If you’re a #founder or #CEO, you’ll get a ton from this one. We talk about making big, scary decisions, trusting your gut, and why relationships matter more than anything. Listen here: https://mbj.im/pod #startups #entrepreneurship #leadership #criticalmoments