Situation

Excited to share our latest success story! Situation has the honor of serving as the lead agency for the off-Broadway production of N/A the Play. Situation's Senior Creative Director of Key Art & Branding Chris Hemingway, partnered with illustrator Jason Raish to create stunning key art that perfectly captured the essence of the actresses and the politicians they portray. From concept to launch, it was a rewarding challenge, and we're proud to see the results: a successfully launched show and a happy client. #Marketing #OffBroadway #FullServiceAgency #Branding #CreativeAgency #ClientSpotlight #Situation

"Cooperation in the ticketing industry has never been greater, but big changes coming from AI agents could truly upset the apple cart." At Apple's recent WWDC (Worldwide Developers Conference), the SVP of Software Engineering at Apple previewed Apple Intelligence. Situation's VP of Innovation, Peter Yagecic, discusses how Apple's take on AI could dramatically change the ticketing landscape. Read the full article on our blog here: https://lnkd.in/ep7_HvFe #Ticketing #WWDC #AppleIntelligence #AI #Innovation #LeadAgency

“75% of the ‘tried and true’ people see 3 or more shows a year.” Most of our survey participants who reported purchasing tickets to a longer-running show on Broadway said that they are buying tickets to multiple Broadway shows per year. Managing Partner Lisa Cecchini was surprised by this, were you? Don’t miss our next Broadway Audience Series Survey Results webinar on July 10th! This webinar will not be available for replay, so don’t miss it! Register here: https://lnkd.in/e_B5A7TC #MarketingAgency #AudienceInsights #BroadwaySurvey #BroadwayWebinar #BroadwayDirect #ShubertOrg

Check out our latest issue of On Our Minds written by Media Group Director Rachel Couchara #OnOurMinds #MarketingAgency #2024AdBudgets #LinearTV #CTV

We are so excited to participate in the Black Theatre United Internship program again this summer. Please welcome Aiden Ball and Rebecca Oladejo to the Situation team! Meet Aiden: School: Howard University Major: TV & Film Favorite Live Experience: Seeing my favorite show The Lion King as a kid with my grandparents when the tour came to Austin, Texas. Meet Rebecca: School: The University of Texas at Austin Major: Double Major in Music & Advertising Favorite Live Experience: Seeing Wicked earlier this year - it solidified my decision to double major in music! #LeadAgency #BroadwayAgency #MarketingIntership

Happy Media Monday! This week, learn about: 🌟TikTok’s Search campaigns rollout by Ashley Roberts 🌟X’s Olympics advertising capabilities by Nicole LaBarre 🌟How contextual AI is changing digital advertising by Kelcey Joyce #MarketingAgency #MediaMonday #TikTok #SearchCampaign #2024Olympics #SocialMediaMarketing #ContextualAI #DigitalAdvertising 

Broadway's biggest night saw headlines about decreased viewership. However, social media buzz tells a different story, with some nominees hitting millions of impressions. Dive into Account Group Director Rian Patrick Durham's latest article on our blog to explore the shift from live viewership to post-live content, which features insights from Jim Glaub and Rebecca Prowler from Super Awesome Friends, Situation Content Group Director Phillip Hughes, and Mike Karns of Marathon Digital. https://lnkd.in/efedsVxv #Broadway #TonyAwards #SocialMedia #Marketing #TheaterCommunity

Podwalk, our newest invention, is something anyone can try! Check out how Situation President & Founder Damian Bazadona, VP of Innovation Peter Yagecic, and Town Hall Agency Managing Partner Jordan Person have developed this innovative way to reflect and connect. Head over to Forbes to learn how you can start your own Podwalk and see how this anti-Zoom experiment is revolutionizing the hybrid work model. https://lnkd.in/eJzkrRK7 #Podwalk #HybridWork #CommunityEngagement #Forbes #MarketingAgency

As marketers, we need to know what motivates our audiences. Based on our research, ticket-buyers for new musicals, longer-running musicals, and new plays have different purchase motivators. Check out our next installment of The Broadway Audience Series: The Tony® Effect, on July 10th. We’ll uncover new insights on the impact of the Tony Awards® on Broadway ticket buyer behavior. Register here: https://lnkd.in/e_B5A7TC #MarketingInsights #BroadwayAudience #TicketBuyers #AudienceBehavior #TheTonyEffect 

Check out our latest issue of On Our Minds written by Account Group Director, Rian Patrick Durham #OnOurMinds #MarketingAgency #Nvidia #Innovation #AITech #FullServiceInnovation