Slingshot

This month is for giving thanks and there is nothing we are more thankful for here at Slingshot than sharing yummy dishes with our amazing team at our Annual Potluck!  

What shapes the attitudes and behaviors of different generations is often beyond their control. Our very own Paul Flowers dives into three different generations to explore how the imprint of defining events shapes their world views – and their lives. Boomers, Millennials, and Gen Xers, this one is for you! Check it out on Circa46!

The way you advertise to older adults is not that difficult or different than the way you advertise to adults in general. The senior marketing specialists at CIRCA 46, a Slingshot company, suggest a few things marketers should consider when targeting this lucrative market segment. #CIRCA46 #Seniors #MarketingAndAdvertising https://lnkd.in/dM9uTT8

What better way to celebrate fall than with a new spot for Omni Hotels and Resorts? This work is part of our "These Are The Days" campaign that continues to drive bookings and deliver results!

With Summer coming to a close, we wanted to share more of the incredible work we did with Omni Hotels & Resorts. With an amazing cast, team members, clients, and beautiful locations, our team created the outstanding Summer Campaign “These are the Days”. This campaign excelled, and the numbers show it… With year over year increases for Paid Media of +27% Impressions, +8.5% Clicks, +17.4% Video Completion Rate, and $9:1 ROAS. 

Guess which leading European car rental brand just handed us the keys to help them launch in the U.S.? Welcome aboard, Europcar!

World events ranging from the Civil Rights Movement to 9-11 to the Pandemic Economic Crash of 2020 have molded the personas of the Baby Boomer, Gen-X and Millennial cohorts. The senior marketing pros at CIRCA 46, a Slingshot company, explain how such events and trends have caused each of these generations to be different from the others. #CIRCA46 #GenX #Millennials https://lnkd.in/gsQu3968

Older adults can convey a level of credibility and competence in ads that may not be as quickly conveyed by younger models or actors. Yet, they rarely appear in advertising. The senior experts at CIRCA 46, a Slingshot company, take a hard look at why we don’t see more older people in ads! #CIRCA46 #OlderPeople #Elderly

Boomers have always considered themselves pretty special. The truth is, they have more in common with older generations than they like to believe. The Boomer experts at CIRCA 46, A Slingshot Company, pull some interesting facts from Yankelovich studies to demonstrate how aging Boomers are cognitively and emotionally connecting to the world in the same way their parents did! #CIRCA46 #AgingPopulation #Elderly

You probably did not know that July is National Sandwich Generation Month! Consisting of 9.3-million Americans, the Sandwich Generation is a consumer group that marketers need to consider. The senior advertising pros at CIRCA 46, A Slingshot Company, suggest some ways marketers can aid these fatigued consumers who are caring for their parents as well as their own children! #CIRCA46 #LongevityEconomy #SandwichGeneration