SmartAsset

SmartAsset

Software Development

New York, NY 12,976 followers

About us

SmartAsset is an online destination for consumer-focused financial information and advice that powers SmartAdvisor, a national marketplace connecting consumers to financial advisors. Reaching approximately 75 million people each month (as of Sept. 2021) through its educational content and personalized calculators and tools, SmartAsset's mission is to help people make smart financial decisions. Ranked on the Inc. 5000 and Deloitte Technology Fast 500™ lists of fastest growing companies in 2021, SmartAsset closed a $110 million Series D round, valuing the company at over $1 billion. SmartAsset was also named to Y Combinator's list of Top 100 Companies of all time and Forbes' list of America's Best Startup Employers in 2020. SmartAsset has been featured in hundreds of publications, including the Wall Street Journal, CNN, TechCrunch, The New York Times, CNBC, FOX Business, The Washington Post, U.S. News World Report, TIME, Reuters, Businessweek and Barron’s.

Industry
Software Development
Company size
201-500 employees
Headquarters
New York, NY
Type
Privately Held
Specialties
Financial Modelling, Personal Finance, Money, Financial Advisors, Retirement, Content, lead gen, and client acquisition

Locations

Employees at SmartAsset

Updates

  • 📊 5 Tips to Improve Portfolio Reporting for Your Clients Your clients count on you to provide clear, insightful reports that help them stay on track with their financial goals. Strong portfolio reporting isn’t just about numbers - it’s about building trust, identifying risks, and refining investment strategies. Swipe below for five key ways to enhance your reporting process and strengthen client relationships. 

  • We’re curious! Which outreach tactic has delivered the best results for you? 🗳️ Vote below and see how your approach compares to other financial advisors 👇

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    12,976 followers

    🚀 Meet Durgesh Sukhtankar, VP of Engineering at SmartAsset! Durgesh joined SmartAsset driven by a mission that resonated deeply with his personal values: leveraging technology for better outcomes. His passion for creating impactful solutions is fueled by the alignment between his experience and our commitment to empowering people to make smart financial decisions.

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  • Financial Growth Partners' Lee Fortenberry, CFP reflects on the persistence needed to succeed: “You want to try to find that ‘yes’ without getting the ‘no’s.’” With SmartAsset, Lee has mastered the art of turning consistent effort into results—reporting a 100% ROI and a 3.7% close rate 👏 Find out how this is possible in his interview: https://shorturl.at/pU4Pw --- Disclaimer: The testimonials are provided by financial advisors that have ongoing business relationships with SmartAsset. They are individual experiences, reflecting the real-life experiences of those who have used our services. The testimonials are not 100% representative of all of those who will use our products and/or services, and we make no admissions of such. SmartAsset may extend free products, discounts, promotional support, or other indirect or direct financial incentives to these sources. These incentives may or may not influence the nature of the testimonial. In this case, compensation was provided.

  • 🚗📈 Tesla, Tariffs & Taxes – what’s on consumers’ minds? SmartAsset’s latest study uncovers surging personal finance search trends, revealing what’s top of mind for consumers right now. From electric vehicles and trade policies to tax season prep, understanding these trends can help financial advisors tailor their marketing and client conversations. Read the study here: https://shorturl.at/sMOHP

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  • Equity partnerships can be a promising way to grow your advisory firm. If you’re considering this option, it’s important to give some thought to how you’ll do it. Here are the 5 key benefits to consider 👇

  • 📈 Financial planning is on the rise! Our latest SmartAsset study reveals the Top 10 places where the number of CFP® professionals is growing the fastest. Whether you're an advisor looking to expand your practice or a consumer seeking financial guidance, these areas are shaping the future of financial planning. 🏦 Read the full study here: https://shorturl.at/7NmGN

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  • 💼 Smart growth, smart results. Just ask Financial Growth Partners' Lee Fortenberry. His secret? Staying persistent and leveraging SmartAsset’s leads to build meaningful client relationships. 💡 Discover how SmartAsset helped Lee unlock his growth potential and a reported 100% ROI: https://shorturl.at/pU4Pw --- Disclaimer: The testimonials are provided by financial advisors that have ongoing business relationships with SmartAsset. They are individual experiences, reflecting the real-life experiences of those who have used our services. The testimonials are not 100% representative of all of those who will use our products and/or services, and we make no admissions of such. SmartAsset may extend free products, discounts, promotional support, or other indirect or direct financial incentives to these sources. These incentives may or may not influence the nature of the testimonial. In this case, compensation was provided.

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  • Financial advisors, let’s talk client onboarding! What’s the one thing that makes the biggest impact when you bring on a new client? Share your thoughts and vote in the poll below - let’s compare strategies! 👇

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    12,976 followers

    Looking to simplify your marketing and grow your AUM? SmartAsset Advisor Marketing Platform (AMP) is the solution you need 🛠️ With AMP, you’ll get:  🔎 Validated referrals and direct connections to prospects 📧 Automated, personalized outreach campaigns 📊 Comprehensive reporting dashboard 💻 Seamless CRM integration And much more! Focus less on prospecting and more on closing. Book a demo now: https://lnkd.in/gTxpQ4th

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Funding

SmartAsset 8 total rounds

Last Round

Secondary market

Investors

FJ Labs
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