Smartleaf’s cover photo
Smartleaf

Smartleaf

Financial Services

Boston, MA 4,719 followers

Personalized & Tax-Optimized Portfolios Made Simple

About us

Smartleaf’s software and services make managing personalized, tax-optimized portfolios simple. So simple that wealth advisors can offer every client, of every size, the highest level of personalization and tax management; so simple that working with direct indexes is as easy as working with ETFs; so simple that advisors spend zero time rebalancing and trading portfolios. And so effective that wealth advisors who use our service can, for most of their clients, documentably save or defer more in taxes than they charge in fees. With Smartleaf, customization and tax-management options are simply choices on pull-down menus, and implementation is automated. Advisors spend zero time rebalancing and trading portfolios, freeing them to focus on clients. Our software as a service (SaaS) application and APIs are used by more than 1,200 advisors to manage over $50 billion across more than 200,000 accounts, everything from custom-tailored $100 million taxable accounts to $5 robo accounts with fractional shares.

Industry
Financial Services
Company size
11-50 employees
Headquarters
Boston, MA
Type
Privately Held
Founded
1999
Specialties
Automated Tax Management, Easy Direct Indexes, Model Distribution Services, Advanced Householding, Automated Cash Management, and Automated Implementation of Religious Values & ESG Screens

Locations

  • Primary

    One Bowdoin Square

    10th Floor, Suite 1000

    Boston, MA 02114, US

    Get directions

Employees at Smartleaf

Updates

  • View organization page for Smartleaf

    4,719 followers

    Smartleaf has earned the highest user rating for trading and rebalancing in the 2025 T3/Inside Information Software Survey! The T3/Inside Information Software Survey gathers insights annually from advisors on the fintech solutions they use, their satisfaction with them, and the trends shaping the advisor tech marketplace. The 2025 survey polled 2,118 advisory firms, including firms that use Smartleaf. Out of 24 solutions, Smartleaf earned the top rating for trading and rebalancing, earning a user score of 9.83, just one of two firms to earn a score above 9. Thank you to our users who took the time to share their experience using Smartleaf! And thanks to T3 Technology Tools for Today and Inside Information for putting this survey together each year. You can access the full survey results on the T3 website: https://lnkd.in/emT5s2FT #T32025

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  • View organization page for Smartleaf

    4,719 followers

    The Smartleaf team is excited to head to Dallas next week for #T32025! You can find us at Booth #400! Smartleaf President, Gerard Michael, will take the stage throughout the conference to explore what it means to be "comfortable being uncomfortable." He'll share real stories of firms that embraced massive organizational change — and the extraordinary growth that followed. Part I of this two-part presentation series kicks off at 4:45 PM on Tuesday, March 4th. We're pleased to announce that Matt Bankston, CFP®, Director of Strategy & Platform Innovation at Choreo Advisors, will join Jerry for Part II at 8:00 AM Wednesday, March 5th. We hope you'll join us! Robey NeJame Bob Leaper Melissa Kain

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  • We’re pleased to be partnered with Cheetah, a cutting-edge trust accounting and wealth management system that delivers a differentiated solution to advisors and their clients. Together, Smartleaf and Accutech embrace the power of technology to offer a seamless, light-lift integration to growing institutions. Advisors benefit from sharper reporting, smoother integration and communication across systems, and the ability to offer an enhanced client experience.

    View organization page for Cheetah

    2,151 followers

    Smartleaf’s focus on efficiency, scalability, and streamlined workflows make it a great fit for Cheetah to help our clients.

  • How should householding really be done? Let's look at an example. Householding is the holistic management of all accounts in a household. Imagine a family with: - 2 taxable accounts - 3 tax-advantaged (“qualified”) accounts As their advisor, you want all five accounts to adhere to a single target asset allocation. You could make each account adhere to this target, but that’s often tax-inefficient – especially when a taxable account is, for example, overweighted in US equities while a qualified account is underweighted. Rebalancing each account individually could trigger unnecessary taxable events, like selling low-basis equities in taxable accounts. Coordinating trades across accounts is more efficient. Doing this: - prevents conflicting exposures. - minimizes taxes by realizing losses in taxable accounts and gains in tax-advantaged accounts. Both advisor and client win.

  • Advisors tax-managing all household portfolios will win. Here’s why householding is a major investment area for us. - Advisors find more tax alpha while eliminating spreadsheet work - Clients get holistic tax and risk management - Both see all accounts in one household-level view Investors don’t want to delegate various parts of their portfolio to multiple advisors. Householding helps advisors bring more AUM under their roof.

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