SmartOrg, Inc.

𝗣𝗼𝗹𝗹 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 𝗔𝗿𝗲 𝗜𝗻: 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗙𝗿𝗮𝗺𝗶𝗻𝗴 𝗟𝗲𝗮𝗱𝘀 𝘁𝗵𝗲 𝗪𝗮𝘆! Last week, the Society of Decision Professionals (SDP) ran a poll asking: 𝑾𝒉𝒂𝒕’𝒔 𝒕𝒉𝒆 𝒎𝒐𝒔𝒕 𝒗𝒂𝒍𝒖𝒂𝒃𝒍𝒆 𝒂𝒔𝒑𝒆𝒄𝒕 𝒐𝒇 𝒅𝒆𝒄𝒊𝒔𝒊𝒐𝒏-𝒎𝒂𝒌𝒊𝒏𝒈? 𝙷𝚎𝚛𝚎’𝚜 𝚠𝚑𝚊𝚝 𝚘𝚞𝚛 𝚌𝚘𝚖𝚖𝚞𝚗𝚒𝚝𝚢 𝚜𝚊𝚒𝚍: 🔹 Decision Framing: 66% 🔹 Generating Alternatives: 21% 🔹 Uncertainty Analysis: 13% Why is Decision Framing so impactful? It’s the critical first step that aligns teams, clarifies purpose, and ensures the right problem is being solved. Skipping it often leads to misalignment, wasted time, or even poor decisions. And Uncertainty Analysis? While essential in many contexts, it ranked last. Is it underappreciated, misunderstood, or simply less relevant in certain cases? 🎉𝓒𝓸𝓷𝓰𝓻𝓪𝓽𝓾𝓵𝓪𝓽𝓲𝓸𝓷𝓼 to Laurent Pianelo, Ph.D., the winner of our drawing for poll participants! 🎉 We’d love to hear from you! Do these results reflect your experience? #DecisionQuality #SDPCommunity #DecisionFraming #Leadership #PollResults

Society of Decision Professionals (SDP) Houston Energy Summit opening executive panel. Jeremy Walker, Andrey Shuvalov, Susan Buchanan, Terry Gebhardt

I recently had a conversation with a CFO friend who admitted something many decision-makers quietly acknowledge: model calculations are often just used to confirm decisions that have already been made. It’s like using data as a shield to feel more confident about doing what you were going to do anyway. This quote by Cassie Kozyrkov captures it perfectly: “Decision-makers end up using data to feel better about doing what they were going to do anyway.” But is that all we can achieve with data? Absolutely not. What’s missing is a framework—a structured way to ensure that decisions are not just justified retroactively, but built comprehensively, from start to finish: 🖼️ Frame the Problem: Identify the core decisions and set clear boundaries. Without defining what we’re really deciding, it's easy to end up in a fog. 🔀 Explore your Options: Go beyond the obvious. The best opportunities often lie outside the narrow field of conventional thinking. 🎯 Define Clear Objectives: You can't get what you want if you don't know what it is. Making your goals measurable is crucial. ✳️ Pinpoint Drivers & Uncertainties: Identify the key factors that will drive your outcomes. Know what you know—and just as importantly—what you don’t know. ⚙️ Model It: Bring everything together. A model isn't just for validating—it’s a dynamic tool for exploring trade-offs, assessing risks, and truly understanding the possible outcomes. Don't just use data to confirm the past. Use a structured approach to shape the future. #decisionmaking #decisionquality #decisionscience #decisionanalysis #riskanalysis #financialmodeling #financialmodelling #datadriven #problemsolving #decisionsupport #management #ceo #cfo #decisionframework Cassie Kozyrkov Ben Cattaneo

To keep early-stage innovation opportunities alive, one must continue to learn things that improve confidence in the business case. But how do you prioritize the learning? That's the question we recently tackled in our workshop at InnoLead's IMPACT conference. The capacity crowd of 100 innovation leaders learned a new method for project de-risking that had people buzzing for days. Check out our write-up of the session and get access to a download of our workshop workbook: https://bit.ly/3AvXRr5