Smartrr

📣 🗞️ Exciting news: Smartrr has been acquired by Relay Commerce! 🚀 When we started Smartrr, we set out to redefine how brands build relationships with their customers. What began as an idea became a platform that has now processed over hundreds of millions in transactions ‼️ and powered a better subscription experience for millions of consumers. 💡 But more than the technology we built or the numbers we hit, what made this company what it is today was the people behind it. The people behind the product releases, events, and press, our team. 🤝 They pushed boundaries, challenged assumptions, and solved problems that others overlooked. We showed up for each other in the late nights, the high-pressure moments, and the small wins that added up to something bigger. There are many to thank for their collaboration on this journey, but as far as partners on this journey, Ben Downey and James Turnbull must be recognized for their incredible contributions to Smartrr, providing both their genius and exceptional leadership. Thank you. All the while, life kept moving. I got married, had a baby, moved to a new city, and experienced loss that reshaped me in ways I never expected possible. Life didn’t pause for Smartrr, and Smartrr didn’t pause for life. We weren’t just building a company; we were growing alongside it. The lessons we learned weren’t just about business; they were about resilience, priorities, and what truly matters. We’re taught that grinding is the badge of honor. It’s not. The privilege is in getting to build something alongside people who inspire you, challenge you, and remind you why the work matters. 🫡 To the founders still in the trenches: Surround yourself with the right people. Success isn’t just about what you build—it’s about who you build it with. 🧠 And to the Smartrr team, past and present: Thank you for making these past four years so much more than just work.  🙌 Onwards and upwards! 🚀 🙏

📣 We have some big news to officially share today, Smartrr has been acquired by Relay Commerce! Since our inception, Smartrr has processed over $300 million across 4.5 million subscription orders while pioneering industry-first features like giftable subscriptions, loyalty programs, and rewards—transforming the way brands engage with their customers. Relay Commerce’s platform is built around three core pillars: attracting, converting, and retaining customers. With Smartrr joining the fold, Relay Commerce will offer an even more powerful infrastructure for brands looking to scale their subscription businesses seamlessly. This marks an exciting new chapter in ecommerce innovation. By combining our expertise, we’ll empower merchants to build stronger, more profitable customer relationships with a best-in-class retention offering. We couldn’t be more excited for what’s ahead and look forward to delivering even more value to our customers! 🚀 🔗 Read the full press release in the comments.

Flewd Stresscare has drastically reduced support tickets and significantly boosted subscriber adoption & LTV since migrating to Smartrr. Here’s how they do it: ✅ Increase AOV with preset bundles ✅ Drive loyalty with subscriber-exclusive rewards ✅ Boost conversions by merchandising rewards on the PDP ✅ Encourage commitment by defaulting to subscriptions ✅ Highlight savings with strikethrough pricing & visible cost benefits ✅ Offer flexibility with customizable delivery frequency See the details in our client showcase, linked in the comments 👇

Build Your Own Box offers the ultimate shopping experience, giving customers complete control and a personalized touch. Yellowbird® takes customization to the next level with its bold brand identity and interactive ‘Build-Your-Box’ page, allowing shoppers to easily browse and select their favorite flavors - all while boosting AOV. Want to see how Yellowbird leverages subscriptions? Check out our client showcase linked in the comments below! 👇

Mimio Health offers high-quality, science-backed supplements designed to support your wellness goals. Their flagship product is a daily supplement designed to optimize metabolism and support longevity, and it’s perfect for subscriptions! Here are a few ways they optimize for subscriptions: 1. Showcase clear subscription program details Mimio ensures transparency by offering two dosage options, with precise descriptions of what customers receive in each monthly order. This clarity helps build trust and confidence in their subscription program. 2. Default to subscriptions By listing the subscription option first and pre-selecting it, Mimio encourages recurring purchases, simplifying the process for customers and boosting long-term engagement. 3. Higher discount for first orders Mimio reduces barriers to entry by offering a generous 25% discount for first-time subscribers compared to one-time trials. This incentive encourages shoppers to commit to the subscription model. 4. Welcome Kit with first order To enhance the unboxing experience, Mimio includes a complimentary pouch and refillable tin with the first purchase. Subsequent deliveries focus on providing regular monthly doses, leveraging Shopify Flows for seamless fulfillment. 5. Flexible and manageable subscriptions Mimio highlights options to easily manage subscriptions and offers a returnable policy. This eliminates hesitation, especially for new customers, making the decision to subscribe effortless and risk-free. Learn more in our client showcase, linked in the comments below 👇

Lalo, a beloved kids brand, designed a custom subscription flow tailored to their products using Smartrr’s Subscription Journey Builder. This subscription program aligns each Play Box order with the child’s age, ensuring every delivery perfectly supports developmental milestones. Curious how they’ve implemented subscriptions on their storefront? Check out our Client Showcase for all the details! 🚀 🔗 Link in the comments

Xendurance has built a membership program that attracts serious athletes. Team XND has over 10,000 members and counting! 🚀 Want to know how they’ve grown member acquisition, growth and retention? Link in comments to learn how they did it 👇

In just a few short years, Jolie has achieved incredible results through their subscription model: 📈 Over 100,000 active subscribers 📉 Less than 1% monthly churn Curious how they do it? We’ve broken down actionable tips from Shopify’s best brands to help you implement subscriptions on your storefront. Check out the full showcase for all the details! Link in the comments👇

Serenity Kids offers subscriptions for nearly all its products, ensuring shoppers understand the benefits of being loyal to the brand and driving growth in its subscriber base. Here’s a few things they get right: ✔️ Promote subscriptions across their website ✔️ Easily redeemable loyalty rewards in the account portal ✔️ Offer curated baby food variety packs ✔️ Subscribers get early access to new flavors ✔️ Provide flexible delivery options ✔️ Spotlight cost advantages of subscribing Discover the full story and how Serenity Kids is building a loyal community. Link in the comments 👇

Brightland launched giftable subscriptions just in time for the holiday season, boosting subscriber acquisition and expanding their customer base while increasing predictable recurring revenue. Here’s how they're doing it: ✔️ Maximize AOV with strategic bundling ✔️ Promote giftable subscriptions during seasonal peaks ✔️ Highlight subscription benefits effectively ✔️ Sell more with one-time upsells ✔️ Offer flexible delivery options Dive into the full story in our client showcase! Link in comments 👇