Smith & Diction

If you don’t have an hour to watch the full episode this is a pretty good cut of the things that actually matter. A lil vid to watch at lunch if you will.

Last fall we worked on a very special project with Sania Saleh to brand the Prometheus Summit out in Jackson Hole. It’s a one of a kind summit where leading scientists and founders gather to discuss the frontiers of human enhancement. A very freakin wild event to say the least. Made this little logo that imagines what a prehistoric society would draw if they saw a robot for the first time.

🤠 Yeehaw 🤠 Just presented R1 of a sprint-ish thing for a hotel in West Yellowstone. Full team went absolutely wild again. Turns out we love hotel projects. Here's the figma file so you can see the whole thing. https://lnkd.in/gu4YQFXx Shout out to Dayan D'Aniello, Summer McClure, Tully Ryan, and Alex Anderson for jamming on this one. Incredibly proud of this work.

Since we're writing love letters to Philly...last week Smith & Diction was featured on Creative Boom. I spewed my guts on why I love being from here & how it's made us into the studio we are today. Philly forever. Give it a read below: https://lnkd.in/e2p4uazy Thanks for the write up Abbey Bamford.

S&D is goin down to Georgia!! We're so hyped to share that we're going to be speaking at Creative South this year. We're talking about the stuff that most designers sweep under the rug. Honestly, it might just end up being a 1hr Q&A. Grab your tickets here and we'll see ya there! https://lnkd.in/g8tVc4kb

TRUST NOTHING BUT THE PROCESS We're constantly evolving our process doc as we grow as a studio — so I wanted to share the 2025 version with you all. Also with Figma slides you can finally view it on your phone which is great, so we rebuilt it in there. https://lnkd.in/eiCFC3S9

We got a new wordmark by Simon Walker for our upcoming 10 year anniversary at Smith & Diction. And I am absoluteeeeeeeelllyyyy going to be printing this on every possible thing I can imagine. I’ve always dreamed that the Smith & Diction name should be treated like the hand painted door signage of a private detective in the 1920’s or something and now that dream has come true. Couldn’t be happier with how this thing turned out. Stay tuned for some really exciting collaborations for our birthday in August. Thanks to Simon as always for making the dopest letters in America.

This week's episode with Mike Smith and Chara Smith is all about designing for the love of the game 👇 Even if brand design isn't your thing this is still the perfect convo to kick off the new year. It's easily one of the most engaging episodes I've done yet. We go deep into brand strategy, creativity, standing out in an AI world, and a LOT more... Check it out 🎧 https://lnkd.in/gDM27C5P

In 2025 Chara and I are setting out to be design influencers...JUST KIDDING. But we were interviewed by Michael Riddering on his show called Dive Club and boy did we dive deep. We covered a ton of ground and fired off more than a few hot takes. Chara had some great metaphors about craft and why things feel a bit sloppy as we work our way through new tools including AI stuff. And we also talked about how brand is ever evolving, it's not something that can be bought off the shelf. You gotta take the time to cook with the ingredients that you have and strive to mix it up every single day. We always try to make sure any time we're on a show like this that we're offering up actionable steps that you can take in your career rather than just hyping up our own studio so give it a listen and let me know what resonates most with ya. Listen to the full episode here https://lnkd.in/e7S6iHZp