#industrialtourism involves visiting factories and production sites, driven by growing interest in manufacturing processes as well as in #industrialheritage.
📲The integration of #advancedtechnologies into this sector enhances visitor experiences, improves operational efficiency, and provides educational opportunities.
But what are currently the most popular technologies used in industrial sites and museums to tell industrial heritage and provide innovative experiences❓
⬇️ Take a look at the list below
✅Virtual reality - VR - allows users to immerse themselves in a simulated environment where they can explore complex manufacturing processes without being physically present
✅ Augmented reality – AR - enhances tourism by overlaying digital information on real-world environments, providing interactive guides and educational insights about machinery and history through smartphones or tablets.
✅ Mobile Applications are vital for boosting visitor engagement in industrial tourism, featuring interactive maps, multimedia content, guided tour scheduling, and feedback tools, while also keeping visitors updated on events and gathering data for marketing strategies.
✅ Internet of Things – IOT - connects devices to gather data, optimizing industrial tourism by tracking visitor movements and monitoring safety conditions in real-time.
✅ Big Data Analytics helps industrial tourism firms understand visitor behavior by analyzing ticket sales, feedback, and social media to tailor offerings, enhance popular exhibits, and optimize staffing.
✅ Robotics can increase operational efficiency, improve the quality of visitor service such as transport within very large sites or the presentation of advanced production techniques through demonstrations
✅ Automation streamlines operations behind the scenes; for example, automated ticketing systems reduce wait times for visitors while enhancing overall efficiency at entry points.
💯 Ever had experience with one of these technologies in tourism? Which is your favourite?
#SMITourproject #sustainabletourism
Interreg Euro-MED Programme Sustainable Tourism Comune di Prato Iscte - Instituto Universitário de Lisboa Xatic Xarxa de Turisme Industrial de Catalunya Museo del Tessuto e-ZAVOD