SoapKast, Inc.

3 Reasons Why Successful Soaps Have a Theme 💫 1. Soap operas with a clear theme, by nature, have a clear identity which instantaneously allows it to stand out from its competitors. 2. It defines the show for its writers and production team. A psychological drama set in a former mill town requires a different tone and aesthetic than a perpetually sunny show set in Santa Monica. Trust me. 3. Advertisers can hone in on a specific soap opera which fits their brand, rather than trying to distinguish what makes one soap different from another. Obvious cues in style and theme go a very long way! CC: SoapKast, Inc. #branding #soapoperas #theme #advertisers #differentiation #cookiecutter

The One Reason Soap Operas Will Outlast Podcasts & Primetime 🤔 Consistency  Without a doubt, the endless desire to know what will happen tomorrow on a series which changes with the times, witnesses characters come and go, and has a healthy amount of turnover behind the scenes will always turn out a steady, much loved soap opera. Podcast hosts and producers can run out of ideas or mine their subject to death. Actors on primetime series usually want to leave after a few seasons for greener pastures. But on soap operas, a character can grow and change with a loyal audience over thirty years. So, the next time you’re wondering what to sponsor, support, or invest in, consider a soap opera. Chances are, it’ll be here in twenty years. Pretty awesome, right? DM for more info. CC: SoapKast, Inc. #branding #soapoperas #sponsored #primetime #daytime #media #soaps

For the first time in 25 years, we're getting a new television soap opera called The Gates, courtesy of CBS, Procter and Gamble, and NAACP Ventures. Let's not forget that the BBC promised us TWO new soap operas a few years ago. I feel like there are more shows to come... Get ready for the soap opera renaissance! CC: SoapKast, Inc. #soapoperas #bbc #cbs #procterandgamble #naacp #thegates #renaissance

For the first time in 25 years, we're getting a new television soap opera called The Gates, courtesy of CBS, Procter and Gamble, and NAACP Ventures. Let's not forget that the BBC promised us TWO new soap operas a few years ago. I feel like there are more shows to come... Get ready for the soap opera renaissance! CC: SoapKast, Inc. #soapoperas #bbc #cbs #procterandgamble #naacp #thegates #renaissance

I recently finished watching Ripley on Netflix. What a show. Highly recommended. However, it's a commitment. I binged most of it, but due to other commitments, it took me a few days to fit the final episode into my schedule. On the other hand, I fell behind on The Archers, but I was able to catch up in forty-five minutes due to its twelve minute running time. In and out. Gotta love the power and punch of soaps. CC: SoapKast, Inc. #soaps #soapoperas #ripley #netflix #thearchers #bbcradio4 #brands #radio #syndication

Reaching Your Audience In Three Acts, Just Like a Soap Opera Act I: Brand integration. Do the characters use your products or work at your store? SoapKast can weave you into our show. Act II: Serialized ads. Tease the audience with your latest promo code or CTA in a three act structure throughout an episode’s ad breaks. Bait the audience and reward them for their patience. Act III: Nontraditional ad length. It’s easy to skip a fifteen second ad, but it’s much harder to skip one that’s seventeen seconds and seamlessly goes into that day’s episode. Make ‘em listen! CC: SoapKast, Inc. #soapopera #brands #sponsorship #audiosoapoperas #podcasts #podcasts #media

This made me giggle... Apparently, the Sotheby's debt is a big ole soap opera! CC: SoapKast, Inc. #soapopera #Sothebys

3 Reasons Soaps Opera Isn’t a Dirty Phrase 1. Everything’s a soap opera. Harry Potter. Star Wars. Bridgerton. Your local news. They’re all soap operas. 2. Audiences build long term connections with characters and will revisit them often. How many times have you watched The Office? Grey’s Anatomy? Suits? Yep. All soap operas. 3. Everyone knows what a soap opera is, whether they consume one or not. BONUS: It’s the most successful form of storytelling ever created. Dickens, Scheherazade, and Homer can’t be wrong!  CC: SoapKast, Inc. #soapoperas #branding #media #startups #Dickens #Scheherazade #Homer #list

Make a pilot! Test it! Yes, that’s great advice. However, creating a pilot for a soap opera as an independent producer is always a tricky proposition. Do you write a show, assemble a cast, and record one episode? Or five? Or ten? Or a month? Soap opera is different from a primetime drama; it’s a living piece of entertainment. I’ve found that having a brand, sponsor, distributor, or station lined up as a partner makes the lift a lot easier. Now that CBS is producing The Gates, a new daytime soap opera with the NAACP and Procter and Gamble, I have a feeling the tide for soap operas is finally shifting. Wanna chat about audio soap operas or listen to a SoapKast pilot? DM me. CC: SoapKast, Inc. #branding #soapoperas #cbs #PG #thegates #NAACP #pilot

1 Reason Soap Operas Never Die 🤯 Connection. Once a listener or viewer is invested in a soap opera, they’re hooked for life. It’s now their show. They’ll recall storylines from thirty years ago. Even a lapsed fan will tune in tomorrow. Soap operas never die, they live on and on. Just the kind of thing a brand, station, or sponsor needs right now. Pretty powerful stuff, right? CC: SoapKast, Inc. #soapoperas #branding #sponsorship #audio #podcasts #syndication