A pretty doom & gloom thread of upcoming creator trends -- here are our hopeful predictions: 1. TikTok shop is going to be a big draw for creators (it's already earning small creators very large payouts in affiliate income). This will likely be able to supplement of offset the one-off or ongoing brand collabs that might dry up next year. That alone should motivate more people to start creating content on TikTok. 2. Not everyone needs to be a full-time influencer! Being able to make some extra cash creating content on the side is amazing & empowering, especially for people who could use the financial lift. 3. Yes, there's market oversaturation & AI adoption, but human storytelling will always resonate above all. Creators will be using AI at some point in their workflow but generative AI will be for more niche applications. In conclusion, keep posting! There's still so much money to be made online.
Manager of The Sidemen. Founder, Speaker, Advisor. Forbes 30u30. Follow to learn how to think like a creator & supercharge your business.
My top 5 creator predictions for 2025 (as the manager of the Sidemen !) Main takeaways: - being a creator will *no longer* be a viable full-time career as market saturation increases & average wage decreases - 2025 is set to be the year that 100% of creators use AI tools for content creation - niching down will continue to pay off – and paid memberships will boom in a *big* way - creator burnout will rise, and hundreds of thousands will drop out of the space - creators who win big will win big on YouTube It’s set to be a crunch year for many… and I think we’ll see *monumental* changes in the space as a result. Thoughts? 👇