SockSoho

Always start small and then go big – this applies to SEO as well. SockSoho is a great example of this. They are competing with some of the biggest industry players such as Myntra, Ajio, Jockey, Flipkart, and Amazon. Despite this, SockSoho is still able to dominate the socks market and maintain rankings for all the transactional keywords related to socks. But how are they doing this? Let’s find out. 👉 Niche Authority Since their focus is on selling socks, they have optimized their website for all the relevant keywords related to socks. And the result? SockSoho has established authority in the socks niche and is able to compete with big players like Myntra and Amazon. 👉 Partially Matched Domain They’ve included the word “socks” in their domain name, which signals to both Google and users that the brand specializes in socks. Pros: - You immediately tell Google that your website is centered around socks. - It gives users a clear idea of what your business offers. However, using "sock" in the name might limit the brand. If SockSoho decided to expand into other products like shoes or clothing, the name might no longer be a perfect fit. 👉 Content Marketing One area where startups often fall short is content marketing. In my opinion, content marketing is one of the most important and easiest ways to gain initial traction. SockSoho has done a good job by publishing regular articles about socks and gifting ideas, and they’ve smartly linked their product pages within the content. While there’s room for improvement in their blog section, they've laid a solid foundation. 👉 Creating a New Market With their trendy designs, SockSoho encouraged people to buy and gift socks for special occasions. Thanks to these unique designs and the usefulness of the product, people started gifting them to their loved ones. --- Sometimes, selling just one product exceptionally well is better than trying to sell everything. Starting your own business and need help? Drop me a DM, and I'd love to assist you. #SEO #eCom #SockSoho #Branding