SoHo Creative Studio

What a great honor to have seen CEO & Co-Founder Michael Cinquino recognized for our partnership and toolkit for the New Hampshire Department of Business & Economic Affairs!

This is like an Oscar for us... Thank you New Hampshire Department of Business & Economic Affairs for this very kind acknowledgement. That you clients and the business community at large for continuing to say 'yes' to SoHo Creative Studio

Showing up on camera and sharing your message shouldn’t feel intimidating or complicated. That’s why our promise is simple: all you have to do is show up and share—we’ll take care of the rest. We founded SoHo Creative to make it effortless for anyone, anywhere to step in front of a camera and share their expertise. Putting yourself out there can feel vulnerable, and as someone who’s spent over a decade on both sides of the camera, I can tell you that everyone feels some anxiety—no matter their level of expertise or confidence. But after guiding hundreds of people through this experience, I’ve learned that stepping out of your comfort zone and into a camera frame unlocks new possibilities— to build trust, strengthen connections, and open doors to growth that might otherwise have stayed closed. Forbes Insights reports that 82% of consumers trust companies whose leaders are active and transparent on social media. By strengthening your presence, you’re giving clients and team members a compelling reason to say “yes” to you. We designed our service to remove the technical and creative friction that can come with this medium. With real-time coaching, you’ll be supported through every moment, so you can feel confident and deliver your message with clarity. And we do it all remotely—whether you’re in New York or New Zealand, SoHo Creative makes it easy to connect and create from the comfort of your home or office. If showing up authentically speaks to you, and you’d like to explore new opportunities, we’d love to start a conversation. Book your free discovery call and let’s see what we can create together. https://lnkd.in/eYYg-WcB

This was an inspiring one to work on. Phew...

The Client: Monarch School of New England , a school specializing in education for students special needs. The Problem: The school wanted to create a powerful video that would speak to both parents and prospective families, showcasing the school’s strengths and the impact they have on students’ lives to present at their 50th anniversary gala. The Objective: To craft a video that resonates emotionally with viewers and communicates the school’s mission and values clearly, with input from parents and teachers. The Approach: We surveyed teachers and parents to understand their perceptions of the school and gathered meaningful insights. Using the Communicate with Confidence™ technique, we designed interview questions that highlighted the most impactful stories. The Execution: The video was produced on location and remotely, leveraging our remote video platform to seamlessly capture high-quality footage. The structured communication method helped guide the storytelling in a compelling, heartfelt way. Client Feedback: The school leadership was deeply moved by the video’s emotional resonance and the clear articulation of their mission. They described it as a vital tool for both marketing and community engagement.

🚨 Did you know that 86% of all business problems stem from poor communication? 🚨 It’s true—and the numbers are staggering. A recent Harris Poll study shows that 66% of customers will leave a business because of poor communication, and only 11% of employees think the communication in their organization is actually good. Let’s face it—great communication doesn’t come naturally. But here’s the thing: we can learn it. At Soho Creative Studio, we’ve developed a proven framework to help leaders and teams become confident, clear, and compelling communicators. Our Communicate with Confidence™ workshops create a space for professionals to practice three key elements of powerful communication: 1️⃣ Listening with the intent to understand—rather than respond. 2️⃣ Using structure in communication, but allowing room for spontaneity. 3️⃣ Having a clear point of view in your behavior so that people feel how you feel. Want to inspire meaningful action in every interaction? Let’s talk! Reach out to me to learn more about how we can transform communication in your organization. https://lnkd.in/eYYg-WcB #Leadership #CommunicationSkills #TeamDevelopment #SoHoCreativeStudio #BusinessGrowth #CommunicateWithConfidence

Check out Co-Founder Michael Cinquino's embarrassing moment around unpredictability in communication.

According to a recent Harris Poll, 86% of things that go wrong in a business are the direct result of poor communication.

Did you know that 86% of workplace failures are due to poor communication? And that texting is the absolute worst means of effective communication? The best means probably won't surprise you... #presentationskills

We know that audiences only recognize change. That principal is woven into everything we do it SoHo Creative Studio. It means that people only pay attention when something stands out or is different. This is woven into our DNA and something that will always be part of our human experience. When we partner with clients like Jason Goodrich, it’s about more than just creating a great-looking video. It’s about crafting a strategy that tells a compelling story and engages the right audience at the right time, honestly. For this project, we worked closely with Jason to not only capture his unique approach to real estate on the Seacoast of New Hampshire but also to strategically position his message for maximum impact. From scripting and on-camera coaching to tailoring the final product for the specific nuances of his market, every detail was designed to elevate Jason’s brand and drive real business results. Our goal? To help clients like Jason go beyond “just another video” and create content that moves their business forward in a honest and compelling way grounded in the humanity our clients. #VideoStrategy #BusinessDevelopment #RealEstateMarketing #SeacoastNH #Storytellingtips