Sonoma County Tourism

We’re thrilled to celebrate #AlexanderValley’s recognition on Condé Nast Traveler’s prestigious list of top destinations for 2025, which recognizes the region’s incredible offerings. This honor highlights the proposed #PocketPeakAVA, expected in Fall 2025, known for its exceptional Merlots and Cabernet Sauvignons from producers like Skipstone, Stonestreet Winery, and Devil Proof Vineyard at Aperture Cellars.     The story also spotlights Geyserville’s gastronomic treasures, including the Michelin-starred Cyrus, Diavola, Geyserville Gun Club, and Rustic at Francis Ford Coppola Winery—showcasing the culinary excellence that complements our world-class wines.     Congratulations to our exceptional partners on this well-deserved recognition! Let’s raise a glass to Sonoma County as we continue to inspire and delight travelers worldwide. Read on: https://lnkd.in/gdjpgTwz     #SonomaCounty #AlexanderValley #LifeOpensUp #WineCountry #ThisIsWineCountry #BestPlacesToGo 

Last week, Sonoma County Tourism welcomed top journalists Amber Turpin, Laura Borrman, Fran Endicott Miller, and Laura Levy Shatkin on an exclusive media familiarization trip through the breathtaking landscapes of Bodega Bay and West County.     Guided by Chris Vomvolakis, SCT’s Senior Manager of Consumer Public Relations, and Marlow Bruce, representing Black Kite Cellars, the group explored an iconic part of Sonoma County, known for its majestic redwoods in Occidental, rugged Pacific coastline, serene vineyards, and charming towns like Freestone.     Special thanks to our incredible partners—The Lodge at Bodega Bay, Sonoma Zipline Adventures, Altamont General Store, Black Kite Cellars, Bohemian Flowers, Drakes Sonoma Coast, Osmosis Day Spa Sanctuary, and Valley Ford Cheese Co.—whose warm hospitality and dedication highlighted the magic of this diverse region.     Together, we showcased why Bodega Bay and West County are must-visit destinations, blending natural beauty, unique culture, and unforgettable experiences.     #SonomaCounty #LifeOpensUp #BodegaBay #MediaFAM #ExploreSonomaCounty #WestCounty #DiscoverSonomaCounty #ThisIsWineCountry 

Sonoma County Tourism Partners with Japan’s Oita Prefecture for Cultural Exchange   Sonoma County Tourism (SCT) has signed a historic Memorandum of Understanding (MOU) with Japan’s Oita Prefecture. The agreement fosters collaboration in tourism promotion, cultural exchange, and sustainable development and marks an exciting milestone in strengthening ties between the two regions during the U.S.-Japan Tourism Year 2024.   Claudia Vecchio, SCT’s President and CEO, acknowledged, “This partnership is an incredible opportunity to share knowledge, celebrate culture, and create meaningful connections for our communities and visitors alike."   Oita delegates explored Sonoma County’s rich cultural ties, including visits to the Charles M. Schulz Museum and Research Center and Paradise Ridge Winery, once home to Kanaye Nagasawa, a pioneering Japanese winemaker.   #SonomaCounty #LifeOpensUp #OitaPrefecture #CulturalExchange #SustainableTourism #USJapanTourismYear #ThisIsWineCountry

We’re so grateful to Gabe Saglie for showcasing Sonoma County as a top 2025 destination on KTLA! He beautifully captured the essence of what makes our region extraordinary: award-winning wines in a welcoming wine country, stunning landscapes, and a chance to unplug and recharge. “Sonoma County is an escapist’s gem in the Golden State,” Gabe noted, spotlighting our 425+ wineries, sustainable farming, world-class dining, towering redwoods, 76 miles of coastline, and restorative wellness experiences. Thank you, Gabe, for bringing the magic of Sonoma County to life and inviting viewers to explore a destination that is truly for all of us!

Sonoma County Tourism, along with our partners, is thrilled to be part of the California Society of Association Executives (CalSAE)’s #SeasonalSpectacular2024. Join us at Booth #431 for a dose of inspiration and to explore the unique experiences and offerings that make Sonoma County extraordinary.   Participating Partners: - DoubleTree By Hilton Sonoma Wine Country - Flamingo Resort & Spa - Hyatt Regency Sonoma Wine Country - Pure Luxury Transportation, Inc. - Sheraton Sonoma County - Petaluma - Hotel Centro Sonoma Wine Country   We're looking forward to sharing all the ways Sonoma County can elevate your next meeting or event.    #SonomaCountyTourism #CalSAE #SeasonalSpectacular #LifeOpensUP #ConnectInTheOpen

Sonoma County Tourism (SCT) is searching for a Data & Partner Systems Specialist to join our dynamic team. This pivotal role is about more than just managing data—it’s about driving connections that amplify the magic of Sonoma County for visitors and partners alike. In this role, you’ll: - Collaborate with local partners to ensure their businesses shine in SCT materials, from the website to marketing campaigns. - Train and support partners in maximizing their presence through our systems, like Simpleview, to help them attract more visitors and business. - Leverage cutting-edge tools and insights to support SCT’s mission of inspiring respectful travel and stewarding Sonoma County’s resources. If you’re tech-savvy, thrive on data-driven decision-making, and love building meaningful relationships, this could be your dream job. Apply today or share with someone ready to make an impact in one of the most stunning destinations in the world! https://lnkd.in/gvDXve6V #SonomaCountyTourism #LifeOpensUp #NowHiring #WineCountryCareers #DataAndConnections #TourismInnovation

Sonoma County, celebrated for its iconic vineyards, exceptional wines and farm-to-table culinary roots, is now opening doors to unique cannabis experiences. As the southern gateway to the Emerald Triangle, our region offers visitors a fresh perspective on cannabis, shaped by the same rich climate and soil that define our wines.     This emerging facet of Sonoma County’s hospitality scene invites visitors to explore cannabis culture in an intimate, boutique setting. Guests can enjoy thoughtfully curated experiences that highlight the connection to nature and terroir—from farm visits to guided tours focused on cannabis strains and sustainable growing practices, all led by knowledgeable local experts dedicated to quality and innovation.   Special thanks to our partners at Mine + Farm, LLC, Sonoma Hills Farm, Hall of Flowers , and Definition Films for helping us share this story. To learn more about this blend of tradition and new discovery, watch our video here.     #SonomaCounty #LifeOpensUp #EmeraldTriangle #CannabisCulture #VisitCalifornia #ElevateYourEscape #TerroirDriven

This Veterans Day, Sonoma County Tourism proudly honors the brave men and women who have served our country. We’re fortunate to have organizations like the #NorthBayVeteransResourceCenter and the #VeteransResourceCentersOfAmerica, which provide vital support in housing, health, and employment for local veterans. We encourage our partners and community to join us in showing heartfelt appreciation and support today and every day.     Veterans Day is a special opportunity to honor and support those who’ve served. Here are some ways to make an impact: - Volunteer with Local Veteran Organizations: Offer time to groups like #VeteransResourceCentersOfAmerica, supporting veterans with housing, health, and job placement. - Attend Local Ceremonies & Parades: Show support by joining community events, such as the #PetalumaVeteransDayParade, celebrating and honoring local veterans. - Shop #VeteranOwned: Support veteran-owned businesses in Sonoma County and show appreciation for their contributions, both in service and business. - Donate to Veteran Programs: Contributions to organizations like #SonomaCountyVetConnect help fund essential services for veterans. - Offer #Discounts or #FreeServices: Business owners can show gratitude by offering discounts or complimentary services to veterans on Veterans Day. - Write #ThankYouNotes: A simple, heartfelt note can go a long way. Consider dropping notes off at local veteran centers or partnering with organizations that distribute them. Veterans, enjoy these local specials: - Free Parking at Regional Parks: Veterans, active-duty military, and their families can enjoy free parking at all #SonomaCountyRegionalParks from November 9–11. - Free Admission to #JackLondonStatePark: Jack London State Park offers free entry for veterans and active-duty military from November 9–11. - #VeteransDayFoodDrive in Santa Rosa: Join Santa Rosa Mayor Natalie Rogers on November 11 from 10 a.m. to 3 p.m. for a friendly food drive competition among military branches to support local families in need. Let’s come together to recognize and support our veterans!  #VeteransDay #ThankYouVets #SonomaCounty #LifeOpensUp #SupportOurVeterans #Community #Grateful

In times of uncertainty, nature can be grounding. Sonoma County’s Camino de Sonoma offers more than a beautiful hike—it’s a journey of reflection, history, and healing.    We’re grateful to Shoshi Parks and 7x7 for capturing how this unique 75-mile trail provides a peaceful space to connect and reflect, much like Spain’s Camino de Santiago: https://lnkd.in/e6aVwC8H   Walking through Sonoma County’s forests, coastal paths, and historic sites, we find moments to pause, breathe, and listen. The Camino honors the land’s Indigenous heritage while inspiring community and purpose.    Whether for a day or all six stages, the Camino reminds us that the best way forward is often one step at a time.    #CaminoDeSonoma #SonomaCounty #LifeOpensUp #GetOutside

Showcasing Sonoma County on a Global Stage: Highway 128 International Media Tour     Did you know international visitors stay longer in Sonoma County than national travelers? To keep that enthusiasm strong, Sonoma County Tourism partnered with VisitCalifornia to host a showcase of quintessential Sonoma experiences along #Highway128 — one of our region’s most scenic routes.     We were thrilled to welcome top journalists from Australia, Canada, France, Japan, Mexico, and the United Kingdom for a taste of our world-renowned wine, culinary offerings, and landscapes. From biking along the vines with #GetawayAdventures to intimate tastings at #RobertYoungEstate, #ZialenaWinery, #RanchoMaria, and #FrancisFordCoppolaWinery (where they dined on fresh, seasonal ingredients from the property’s organic herb and produce garden at #Rustic), each stop highlighted the unique quality that makes Sonoma County unforgettable. The group also enjoyed curated stays and meals in the charming town of Geyserville, with experiences at #GeyservilleInn, #CyrusRestaurant, #CatellisRestaurant, and #LocalsTastingRoom.     A huge thank you to our incredible partners for helping make this international media tour a resounding success and for bringing Sonoma County’s story to new audiences worldwide! Photo credit: Max Whittaker      #SonomaCounty #Highway128 #InternationalMediaTour #VisitCalifornia #GlobalTravel #WineCountry #LifeOpensUp