Sonoro Global Media Corp.

We’re beyond thrilled to share that Sonoro has been nominated for four Ambies awards, including the prestigious Podcast of the Year nomination for Faraway! This recognition means the world to us, not just because it celebrates our work, but because it reinforces the power of audio storytelling to transport, inspire, and connect us. Each of these nominations represents countless hours of creativity, collaboration, and dedication from our incredible team of writers, producers, sound designers, and actors. With Faraway, led by Xochitl Gomez and Melonie Diaz, earning nods for both Podcast of the Year and Best Scriptwriting (Fiction), it’s a testament to the kind of boundary-pushing narratives we love to create—stories that bend time, stretch imagination, and leave listeners questioning reality. Daniel Alvarenga's HUMO: Murder and Silence In El Salvador, a deeply immersive and beautifully crafted story, has been nominated for Best Spanish Language Narrative Podcast—a recognition that underscores the growing impact of Spanish-language storytelling in the podcasting world. Bringing rich, multilayered narratives to global audiences is core to our mission, and we’re proud to see HUMO receive this well-earned recognition. And then there’s NOCTURNO, narrated by Danny Trejo, a show that doesn’t just tell a story—it feels like one. Its chilling, atmospheric soundscape has earned it a nomination for Best Production and Sound Design, proving that audio isn’t just something you hear—it’s something you experience. Every sound cue, whisper, and echo is meticulously crafted to pull listeners deeper into its eerie world, making this honor all the more meaningful. The Ambies are a celebration of the best in podcasting, and we’re honored to stand among so many incredible creators pushing the medium forward. Stream Faraway, HUMO and Nocturno wherever you get your podcasts 💜

The Set Up, our latest rom-com podcast starring Harvey Guillén and Christian Navarro, was covered this morning by The Hollywood Reporter just in time for Valentine's Day. In an interview with THR, Guillén said The Set Up grabbed him because of the script, penned by I.V. Marie and Phillippe Bowgen — “the characters, the twists, the turns!” — but the most intriguing question of them all was, of course: How do you bring it all to life through just a voice? “Sometimes you do voiceover and it’s [just] you, the engineer and the director,” Guillén says. But Guillén and Navarro recorded The Set Up as if it was an on-camera show, meaning the pair was in the room together for their shared scenes. “This was fun because everyone was watching live as this happened, and everyone had input as it was being created.” Listen to the first episode now: https://lnkd.in/gthzQW2Z

Podcasts are a treasure trove of fresh, compelling storytelling, attracting top actors and writers. It’s no wonder why Hollywood executives looking for the next blockbuster TV or movie franchise are starting to grab their headphones. In a recent piece, Bloomberg News' Maggie Eastland uncovered why some of the biggest studios are tapping Sonoro to develop hits for their own platforms. As our co-founder Joshua Weinstein explains, “Audio is a great laboratory for intellectual property. We can make bigger bets.” Learn how Sonoro’s approach answers the demands of today’s media conglomerates. 

Sonoro’s La Despedida Earns Spot on Audible’s Best of the Year List! We’re thrilled to announce that La Despedida, written by Isabella Victoriano and narrated by global superstar Romeo Santos, has been recognized as one of Audible's Best of the Year! This Sonoro Original dives deep into the turbulent marriage of David and Vanesa, a couple on the brink of separation. After five years of marriage, they reached a point where they can barely stand to look at one another. Their last hope is couples therapy. In their therapy sessions, David and Vanesa are pushed to reflect on their tumultuous relationship. Through heartfelt and humorous flashbacks spanning their relationship, La Despedida explores love, betrayal, and the hope of rekindling lost passion. Featuring the voices of Aimee Carrero and Victor Rasuk, along with Santos’ signature musical magic, this production seamlessly blends humor, emotion, and authenticity. A must-listen for fans of gripping stories, La Despedida captures the essence of meeting the right person at the wrong time and the fight to make it work. Listen now on Audible! https://lnkd.in/gj9DfPey

Expanding Reach with Sonoro Media: A Game-Changer for Hispanic Audience Campaigns For advertisers aiming to connect with the 18–34 Hispanic demographic, adding Sonoro Media to their media strategy can significantly boost impact. By leveraging Comscore's advanced audience measurement tools, media buyers discovered that Sonoro Media offers the potential to reach an additional 3.7 million unique visitors in this key segment—nearly doubling their audience reach. Sonoro's unique platform delivers authentic storytelling and content that resonates deeply with younger, multicultural audiences, making it an invaluable partner for expanding digital media campaigns effectively and meaningfully. Learn more about this Comscore case study here:

Podcasts offer something special—intimacy, trust, and authenticity. Hosts become trusted friends, making their recommendations resonate, especially with US Hispanic audiences who spend 37% more on beauty annually than others. “In podcasting, what you have in this era where people are so bombarded by information, bombarded by data, bombarded by messages from brands [is] the idea that someone is helping drive and unfold a story in an organic way,” says Sonoro’s CEO, Joshua Weinstein. “I think consumers want that, young and old.” At Sonoro, brands like Estée Lauder and Cover Girl have tapped into this power to connect deeply through storytelling. Discover how podcasting is transforming beauty advertising, and why it’s the medium of choice for forward-thinking marketers.

Two of our shows are Silver Signal Awards winners! We're incredibly proud of the entire "Crumbs" team for taking the Silver in the LGBTQ+ category AND winning the Listener's Choice distinction. Season 3 of the series comes out next year - so keep an ear out! And huge congrats to the team behind "Humo: Murder and Silence in El Salvador" for being recognized with Silver in the Documentary category. The show was a huge undertaking for our team and partners, and we're thrilled their work is receiving this major recognition.

Multicultural marketing should be the new normal. By 2060, 1 in 4 Americans will likely be Latino, according to U.S. Census projections. Since the peak of the Covid pandemic, Latinos have accounted for 90% of the United States’ population growth. This isn’t just a cultural shift— it’s a game-changer for how we do business. Today’s average consumer is becoming more diverse than many realize, and decision-makers must adapt to this entirely new, highly multicultural reality to win. https://lnkd.in/gxsJEkC7 

We are thrilled to announce that 7 Sonoro podcasters and 3 original shows have been nominated for the prestigious Premios PRODU 2024! 🎙️💜 Premios PRODU is the only audiovisual industry award recognizing Latinx and Spanish-language production. We are honored to have our podcasts recognized by such a prestigious organization.  Congratulations to all of our amazing creators!

This Hispanic Heritage Month, Sonoro is sharing how we empower Latinx creators with opportunities to bring their content to life and reach a global audience. With nearly 70 million US Hispanics and over half a billion Spanish speakers worldwide, we’re shaping the future of entertainment by ensuring that the voices of our community are heard and supported. Our audio-first approach not only allows us to rapidly develop content, but also provide creators the chance to have their ideas financed and distributed on a global scale. “We believe the creators of this community should have the opportunity to exploit their ideas, have their content financed, and seen around the world,” says Joshua Weinstein, Sonoro co-founder and CEO. Sonoro is more than just a platform—we're a launchpad for Latinx creators to make a global impact.