sparks & honey

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🔥 Quinn's Hot Takes – thoughts from our AI-Strategist on the future of product search and how brands will need to adapt their strategies to stay competitive and relevant. 🔥 🤖 Embracing AI in Product Search: Brands should leverage AI advancements to enhance user experience, improve search efficiency, and adapt to changing consumer preferences while maintaining a human touch. 👀 Trust and Transparency: To rebuild trust in product search results, brands must prioritize transparency, authenticity, and quality, giving users control over their data and prioritizing security measures to protect user information. 👯♀️ Adapt to Dupe Culture: Brands should focus on what makes their products distinct (visually or in terms of value proposition) to stand out in a landscape increasingly dominated by replicas. 🫶 Humanize AI-generated Content: Focus on connecting consumers with human-generated content that feels richly human and resonates with their preferences, as AI-generated content may feel emotionally flat in comparison. 🤳 Prioritize Omnichannel Shopping Experiences: As shopping becomes more seamless and multi-platform, brands should ensure consistency across all touchpoints, connecting the shopper journey through various channels. Talk to us to learn how to apply these learnings to your organization: https://bit.ly/4aSP6Va

A tribute. Annette Green turns 100 today! Happy birthday, dear. You are an icon! The grande dame of perfume at 95: https://lnkd.in/eUtD_B6c Annalie Killian, Kristin Molinari Cohen, Camilo La Cruz, Robb Henzi, Courtney Emery, Davianne Harris, Mark Newhouse, Bryan Janeczko, Sarah DaVanzo, Marc Rosen, Lynne Greene, Jenny B. Fine, Carlotta Jacobson, Tim Ettus, Paul Butler, Mary Ellen Lapsansky, Saif A. sparks & honey

Starting at noon! Product search in 2024 is evolving into an immersive experience—hence Google's adoption of the term “SGE” (Search Generative Experiences) for their new strategy. In recent years, advancements in artificial intelligence (AI) and emerging technologies have dramatically altered the product search landscape. Traditional methods of discovering and buying products have transitioned into highly personalized, efficient, and engaging experiences. This briefing delves into the pivotal ways AI and new technologies are reshaping product search and outlines the strategies brands must adopt to navigate these transformative shifts. RSVP: https://bit.ly/4aHp4E4