Spectrum Reach

We're excited to spotlight Pay It Forward Recipient Bryant, the founder of Apex Franchise Consulting! With over a decade of experience in franchising, Bryant's journey began when he opened his first franchise over 10 years ago. His passion for improving businesses led him to open several more, and he decided to spread his expertise with others who shared his entrepreneurial spirit, starting Apex Franchise Consulting. His wealth of knowledge and hands-on experience makes him an invaluable resource for those looking to start their own franchise journey. Follow Bryant's journey and explore his franchise: 👉 LinkedIn: Bryant Sells 👉 IG: the_franchise_fanatic We're proud to support Bryant's inspiring work through the Pay It Forward program! Click the link to learn more about the Pay It Forward program: https://lnkd.in/gDSi62jW Join our Facebook community today! Click here to connect with us: https://lnkd.in/eSnsjxeP #ApexFranchiseConsulting #BusinessConsulting #PayItForward #SpectrumReach

Grateful to have joined the panel on the “Reinvention of Addressable Television” at CTV Ad Days alongside my peers from DIRECTTV, Mediahub Worldwide, and Paramount Advertising. With perspectives from both agencies and content providers, we uncovered a powerful insight: many of the tools once seen as the future of CTV are already here, and transforming the landscape today. Here are some of my key takeaways from this insightful conversation: The CTV industry is already very close to full convergence. At Spectrum Reach, we've moved away from offering traditional (linear) or streaming TV as two separate opportunities, and instead, emphasize a fully converged addressable TV buying strategy across our 30MM homes. Advertisers want the ability to dynamically serve ads into both a set top box and streaming environment to reach audiences at scale. With a converged offering, brands get to take advantage of the broad reach of traditional television with the precision targeting of digital, including being able to manage multiscreen frequency in a really smart way. The national networks have built identity graphs with partners to better understand their addressable audiences. By identifying linear viewers, they can avoid overlap when targeting through streaming and digital channels. Despite operational challenges, they can now deliver seamless activation and measurement. Michael Piner described the evolution of CTV as a highway that's been under construction now for almost a decade. And the building blocks of that highway are identity resolution, addressable tech enablement, addressable supply expansion, and alternative measurement. When you connect these four building blocks, you have enabled a privacy-focused data flow and connectivity to all these ecosystems. Getting there used to be rough, with potholes, roadblocks, dirt roads and detours. but now we have a paved addressable interstate highway - and we can see the bridge to the programmatic world from this highway. The future of CTV is still being written, so stay tuned, and use this time to come learn with us and be part of the story of CTV’s future.  Visit us at spectrumreach.com for more.

We couldn't help but share some of our favorite moments from our Game Time event with Adlink! 🏀⚾ It was an incredible night where we celebrated our All-Star clients and industry partners with a night of sports fandom. The event highlighted that Adlink is THE home of the Los Angeles Lakers and World Series Champion Los Angeles Dodgers, and your link to live sports. With Amazon Ads now integrated, Adlink has solidified its position as LA's #1 streaming aggregator for brands looking to connect with passionate sports fans. Thank you to everyone who joined us for this fantastic evening! #Adlink #SportsMarketing #WeFanTogether #losangeles #sportsmarketing #sportsadvertising

The fourth-annual Go Addressable Summit showcased innovations and opportunities in Addressable TV advertising. I had the privilege of moderating a panel focused on advancements in audience targeting and measurement along with industry colleagues from Comscore, Inc., Yahoo, Blockgraph, and GroupM. Here are some of my key takeaways: The industry is bullish on first-party data and agree that no one has richer first-party identity data than MVPDs. MVPDs have privacy-focused billing data. They also understand household viewing across streaming and linear TV. Data matters but so does reach. Advertisers need to know where they can build incremental reach. Identity gives them the ability to isolate non-exposed consumers. It also helps them understand unduplicated reach and frequency. Brands now have insight into their linear campaigns and can extend their reach effectively through the power of addressable TV. We also talked about the emerging trend of agency investment groups buying addressable TV as a first priority and complementing addressable with linear. Thank you Jason Manningham, Brett Hurwitz, David Algranati and Andrea Remoundos, #GoAddressable2024 #TVAdvertising #IdentitySolutions Spectrum Reach

97% of Spectrum’s content is watched live! News, entertainment, or sports—live is where it’s at. Programmatic buyers, don’t miss out! Alex Groysman, VP of Advertising Product Development at Spectrum Reach, shares how to capitalize on these live spikes. 👉 Watch the video now! https://lnkd.in/eMjMz4Te #LiveViewing #SpectrumReach #Programmatic #DigitalMarketing #ProgrammaticAds

Join us for the "Identity Crisis: Advancements in Identity and Measurement" panel at the Go Addressable 2024 Summit, featuring our Group VP of National Sales, Dan Callahan, and other industry leaders from Comscore, Inc., Yahoo DSP, Blockgraph, and GroupM. Gain valuable insights on the future of addressable TV advertising and measurement strategies. Don't miss this opportunity to hear from experts shaping the industry! Learn More: https://lnkd.in/eQhfxrTU #GoAddressable2024 #TVAdvertising #IdentitySolutions #SpectrumReach

I had the amazing opportunity to moderate an all-star panel at CTV Ad Days, with industry leaders from @Kerv, @Roku, @Visa, and @Canvas Worldwide, who shared their insights on marketing, media investment, ad-tech, and measurement strategies to optimize CTV. The consensus? Everyone is seeing results and improved experiences with CTV, and all agree that the last couple of years have seen monumental leaps forward. Consumers can’t seem to get enough. The premium content is award-winning and more live sports are finding their way to CTV. We’ve seen the consumer appeal of CTV with our own Spectrum TV App, where our households are spending hours tuning-in to CTV every day. 

🔍 Marketers: Imagine cutting weeks off your media insights research! LiveRamp's new Quick Start Insights does exactly that. Now you can: • Get audience performance metrics in minutes • Collaborate with top publishers seamlessly • Make smarter media buying decisions fast No more endless data crunching. More strategic marketing. Read how we're changing the game: https://lnkd.in/efpj9VS9 #MarketingInnovation #DataIntelligence #SpectrumReach #LiveRamp

Look who’s ready to #goaddressable! Join us on Nov. 20 for content & conversations at the intersection of addressability & innovation, featuring: Larry Allen, Sam Bloom, Dave Antonelli, Maureen Bosetti, Lisa Giacosa, Cara Lewis, Jen Soch, Dan Callahan, Jason Manningham, David Algranati, Brett Hurwitz, Matthew Van Houten, Sara Grimaldi, Cullen Deady, Eric Haggstrom, Melanie Hamilton, Erin Echter PhD, Adam Arnegger, Evan Adlman. RSVP Today – seats are filling fast! https://lnkd.in/eQhfxrTU Wed. Nov. 20, 2024 @ 8:30a-12:30p, with networking luncheon to follow Convene @ 117 w.46th Street, NYC #goaddressable

“If you aren’t at the table, then you might be on the menu.” This powerful line was part of the opening panel at yesterday’s HBCUgrow 2024 Lead Conference at Huntsville’s U.S. Space & Rocket Center. The conference was themed as the “Intersection of Business & Education” and featured insights on AI, STEM, collaboration, and accessing the $16 trillion (yep, trillion with a T) AI economy. The Spectrum Reach team was proud to be on hand to sponsor lunch and engage with HBCU leaders, business professionals, and a fun group of local students from Oakwood Academy. The leaders in the room showed a shared determination to actively shape the future rather than be passive participants in it And one thing was crystal clear… This was a group that’s not planning to end up on anyone’s menu. ——————- John “JP” Troha Lisa Silver Deborah Mercier Dana Readus Harper Chris Letsinger Rosanne Brouette