Speedwork -- LinkedIn Ads Agency

Every company says "we know we need to be on LinkedIn" – but we don't know where to start. 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗲𝗿𝗲 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁: 1. Post on your LinkedIn profile 2. Get Sales Navigator 3. Build a list of ICP titles + industry + size 4. Follow + Connect with those people 5. Post on your Company's LinkedIn page 6. Comment on other people's posts 7. Boost your profile's posts 8. Keep posting 9. Run offer ads from your company page Profiles ➝ Content ➝ Ads

Want to end the year with campaigns that convert? 🎁 Gift your audience something they really want - value. 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲: People are on LinkedIn to learn. Share your expert point-of-view. Give the inside scoop. You'd be surprised at what you think is common knowledge, is an insight to others. Boost thought leader ads, share it all right in the feed, and don't gate everything. 𝗙𝗿𝗲𝗲 𝗥𝗲𝘀𝗼𝘂𝗿𝗰𝗲𝘀: Work is complex. If you have a shortcut, a template, or a tutorial - people will appreciate that, and it will build a lot of trust and prove your expertise. If you gate it, make sure it's good. 𝗩𝗮𝗹𝘂𝗲-𝗙𝗼𝗿𝘄𝗮𝗿𝗱 𝗢𝗳𝗳𝗲𝗿𝘀: If you're offering a demo, illustrate what a prospect will learn by taking that demo call. Teach them something about their problem or their industry. Consider repackaging it as a Free Assessment or Free Analysis in outbound marketing. 𝗕𝗼𝗻𝘂𝘀 𝘁𝗶𝗽𝘀: ✓ Use countdown CTAs for end of year urgency. ✓ Retarget your warmest traffic with your final offers. ✓ Add a festive vibe to make it fun & engaging. #MarketingDuringTheHolidays 🎅🎄

There's lot of companies & departments with use-it-or-lose-it EOY budget... make the offer! 🎁 This is something that SaaS does well: Annual plans. Most people dislike that little toggle on the pricing page, and how it always shows the cheaper (annual) price first... and then you have to click over to monthly to see what the real price is. That said, a lot of companies opt for the annual upgrade at the end of the year. Cost savings? Sure Invest my extra budget now for next year? Let's do it. Relax knowing my 2025 initiative's already underway? 🙌 When it's use-it-or-lose-it, most people want to get a head start on their KPIs for next year. This is also a great EOY ad to run. Catch another deal in the quiet week between Xmas and New Years. #HappyHolidays

Running ads over the holidays? Here are my tips to keep your campaigns merry and bright👇🎄 1. 𝗟𝗼𝘄𝗲𝗿 𝗯𝘂𝗱𝗴𝗲𝘁𝘀 𝗻𝗲𝘅𝘁 𝘄𝗲𝗲𝗸 (𝗯𝘂𝘁 𝗱𝗼𝗻'𝘁 𝗽𝗮𝘂𝘀𝗲): We frontloaded early in the month, to account for lower traffic later in the month. But be sure to keep your audience warm. 2. 𝗦𝗵𝗶𝗳𝘁 𝗯𝘂𝗱𝗴𝗲𝘁 𝘁𝗼 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 𝗰𝗼𝗻𝘁𝗲𝗻𝘁: People are less likely to commit during this time, but they're still scrolling and reading... and starting to think about next year. 3. 𝗦𝗵𝗶𝗳𝘁 𝗯𝘂𝗱𝗴𝗲𝘁 𝗮𝘄𝗮𝘆 𝗼𝗿 𝗽𝗮𝘂𝘀𝗲 𝘆𝗼𝘂𝗿 𝗗𝗲𝗺𝗼/𝗖𝗮𝗹𝗹 𝗼𝗳𝗳𝗲𝗿𝘀: If your salespeople are offline, these leads will go stale. Meetings are extra nail down during this time. 4. 𝗞𝗲𝗲𝗽 𝘆𝗼𝘂𝗿 𝗲𝘆𝗲𝘀 𝗼𝗽𝗲𝗻 𝗳𝗼𝗿 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀: Monitor your campaign demographics report. There are 'new' people online during the holidays who aren't normally online during a busy workweek. See what new companies pop up... and use this info in Q1. 5. 𝗞𝗲𝗲𝗽 𝗿𝗲𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝗿𝘂𝗻𝗻𝗶𝗻𝗴: Again, people are still scrolling during this time -- Keep your warm audience warm till Q1 rolls around. These will be your first Q1 opportunities. Q1 holds the most opportunity to build the pipeline for next year. Remember, a strong Q1 starts in December (now!). Prospects are going to start their buying research with who they're already familiar with. Set up your marketing plan, and then take some time to enjoy the holidays! 🎁

Your B2B company (and the thought leaders within it) should be prioritizing organic content on LinkedIn in 2025 💯 & here's why: LinkedIn is the largest professional networking platform where decision-makers are active weekly—if not daily. Which means your target audience is actively scrolling their feeds. When you post relevant and engaging content, you will get in front of them (without them having to follow you). Then, when they click on your page, they should see posts:  → explaining exactly what your company does  → how to's and best practices for your product  → what your customers are saying   & much more. In 2024 alone, we've helped our clients get OVER 750K LinkedIn page/profile views. This shows how many people were intrigued enough to click on their content, gaining awareness of their brand and offer. (think of it as 750K clicks to a landing page 🤯 ) Since they have engaged with them, LinkedIn will continue pushing their posts onto their feed. LinkedIn is POWERFUL and the last thing you want in B2B is to get left behind while your competitors are staying ahead 😮💨

What would it mean for your business if you could crack the code on LinkedIn in 2025? ➝ New opportunities? ➝ More revenue? ➝ Leapfrog ahead of a competitor? Traffic has skyrocketed on this platform over the last year. I've seen it in ads, organic, and personally... People say organic reach is down. It is. So, I posted more often. I networked more, commented more, engaged more. I ran thought leader ads. + My impressions are up 10,733% from last year. + My Reach is up 3,569% Those almost seem too good to be true. Spoiler: I have a great team at Speedwork that supports me, and who can support you and your company too. Here are the ways we can help: >> Paid Social Ads >> Outbound Networking >> Social Content Creation Interested? DM me or visit: https://lnkd.in/g_Eu7mnY

"Set it and forget it" doesn't work on any platform – let alone LinkedIn Ads. Here's what you need to do regularly 👇 Why? Because seasonality, trends, and traffic patterns change. So, here's what you need to be doing: 1. 𝗠𝗮𝗻𝗮𝗴𝗲 𝘆𝗼𝘂𝗿 𝗯𝘂𝗱𝗴𝗲𝘁𝘀: Daily spend can go up to 50% over what you set. Always plan for this buffer to avoid budgeting surprises. 2. 𝗠𝗮𝗻𝗮𝗴𝗲 𝘆𝗼𝘂𝗿 𝗯𝗶𝗱𝘀: Are you bidding too high and overpaying? Are you bidding too low and cutting off traffic? Iterate to find the sweet spot, but monitor - because monthly & seasonal traffic patterns can throw a wrench in prices. 3. 𝗕𝘂𝗶𝗹𝗱 𝘂𝗽 𝘆𝗼𝘂𝗿 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝗼𝗻𝘀: As your campaign runs, you'll see the companies, sizes, and job titles reached. Often some not-ideal-fits, competitors, or current customers sneak through. Monitor and exclude them to cut the fat on your campaigns.     4. 𝗠𝗼𝗻𝗶𝘁𝗼𝗿 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀: Identify which campaigns & ads are driving results. Understand the trends. Pause down lower performers, and shift to better performers.     5. 𝗥𝗲𝗳𝗿𝗲𝘀𝗵 𝘆𝗼𝘂𝗿 𝗮𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲: Once a person sees the same ad a few times, "ad blindness" begins to set in, and they'll scroll by assuming they've already seen it before. Refresh your layouts, your brand templates, and say things in new ways to break through. This is how you really hone-in an ad campaign over time.

Life's too short to run bad ads. (And attention spans are too) Ready to level up your ad game? 𝗛𝗲𝗿𝗲’𝘀 𝗵𝗼𝘄 𝗶𝗻 𝟳 𝗾𝘂𝗶𝗰𝗸 𝗵𝗶𝘁𝘀: 1️⃣ Use emojis 🌟 – They catch the eye. 2️⃣ Highlight keywords: Make your message crystal clear. 3️⃣ Show them in action – Contextual visuals resonate. 4️⃣ Speak directly – Use "you" to connect personally. 5️⃣ Numbers = impact. They make your message punchy. 6️⃣ Format like a pro – Easy-to-read = more engagement. 7️⃣ Logos = trust – Social proof seals the deal. Better ads = better results. Let’s make it happen. 🚀

Our team oversaw approximately 1,130 campaigns this year – and this is one of my favorite ad plays: Here's the play. Thought Leader Ad --> Convo Ad And with more retargeting & nurturing, it looks like: 1. Thought leader ad 2. Thought leader ad 3. Thought leader ad 4. Convo ad with offer 🎯 -- How does it work? 1) Lead with strong posts showcasing your expertise, results, and process. TL ads are the best way to connect with your prospects. You can't beat human-to-human connections. 2) Prospects get to know you over a series of posts (relationship building, awareness building). 3) Convo ad delivers the offer. **You can add a person as a message sender, making a warm handoff from TL ad to Convo ad. -- Yea, LI cut the connection request limits a couple years ago. That made a LOT more space in the inbox. Have you tried this approach?

I've seen a lot of these after Black Friday 😆 I want to thank my followers, Canva, and most of all, you – my target audience. Thank you for submitting my demo request form. Thank you for passing sales qualification. Here's to a great Q4 🏆