SportsBiz

𝐓𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐒𝐩𝐨𝐫𝐭𝐬 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: 𝐋𝐨𝐮𝐢𝐬𝐞 𝐉𝐨𝐡𝐧𝐬𝐨𝐧 𝐨𝐧 𝐀𝐈, 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭, 𝐚𝐧𝐝 𝐖𝐨𝐦𝐞𝐧’𝐬 𝐒𝐩𝐨𝐫𝐭𝐬 In this week's episode of The Transaction Report, CEO of SportsBiz and show host Steve Feuerstein welcomes Louise Johnson, Global CEO of Fuse, a leading agency in sports sponsorship and marketing. Louise shares her insights on the evolving landscape of sports marketing, from the rise of women’s sports to the integration of AI in sponsorship strategies. 🚨 Louise also dives into how brands can authentically engage fans and measure ROI in this golden age of sports marketing. 🎧 Whether you’re a marketer, sponsor, or sports enthusiast, this episode is packed with powerful takeaways. Tune in now! (https://lnkd.in/ezNUdGnQ) #SportsBiz #SponsorshipActivation #AI #WomensSports #Engagement

𝐇𝐚𝐫𝐯𝐚𝐫𝐝’𝐬 𝐃𝐚𝐯𝐞 𝐄𝐝𝐞𝐥𝐦𝐚𝐧 𝐨𝐧 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐀𝐈: 𝐈𝐭𝐬 𝐏𝐨𝐰𝐞𝐫 𝐢𝐧 𝐒𝐩𝐨𝐫𝐭𝐬 𝐚𝐧𝐝 𝐁𝐞𝐲𝐨𝐧𝐝 In this week's episode of The Transaction Report, industry veteran Steve Feuerstein sits down with David Edelman, AI expert and co-author of Personalized Customer Strategy in the Age of AI, to discuss the transformative power of personalization and how AI is reshaping customer journeys. 🚨Dave shares insights on the Five Promises of Personalization, empowering customers, and leveraging AI to drive business growth in today’s competitive landscape. 🎧 Whether you're in marketing, AI, or customer experience, this episode offers valuable takeaways. Tune in now! (https://lnkd.in/ezNUdGnQ) 👥 Tag someone who’d benefit from Dave’s insights! #SportsBiz #AI #AIStrategy #CustomerExperience #MarketingInnovation

SportsBiz is honored to share that Michael Robichaud has been named Chief Strategy Officer. Robichaud is a veteran sports marketing executive and the 15-year SVP, Global Sponsorships at Mastercard! Be sure to check out the article from the Sports Business Journal. Welcome to the team, Michael! #SportsBiz https://lnkd.in/g9eX3dna

Join the team at SportsBiz in celebrating Alfred White and his appointment as a Trustee for the College Baseball Foundation. Alfred is a valued advisor to our company and an important voice in the #sportsmarketing industry. #SportsBiz https://lnkd.in/gw5xdTuC

𝐍𝐁𝐀 𝐋𝐞𝐠𝐞𝐧𝐝 𝐁𝐲𝐫𝐨𝐧 𝐒𝐜𝐨𝐭𝐭 𝐨𝐧 𝐍𝐁𝐀 𝐂𝐨𝐧𝐭𝐫𝐚𝐜𝐭𝐬 𝐚𝐧𝐝 𝐁𝐫𝐚𝐧𝐝 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞 In this special SportsBiz Vault Episode of The Transaction Report, host Steve Feuerstein revisits an engaging conversation with sports veteran Byron Scott. With a storied career in both playing and coaching, Byron brings a wealth of experience from his time in the National Basketball Association (NBA) and his transition to coaching some of the league's brightest stars. 🚨 Byron’s reflections on the evolution of player loyalty, the financial landscape in sports, and the impact of marquee players like LeBron James remain highly relevant today. He provides unique insights into contract negotiations, the significance of the Supermax, and the delicate balance of loyalty in a high-stakes industry. 🎧 Whether you’re involved in sports management, financial planning, or are simply a fan of NBA history, this episode offers invaluable perspectives you won’t want to miss. 𝐓𝐔𝐍𝐄 𝐈𝐍 𝐍𝐎𝐖: https://lnkd.in/ezNUdGnQ #SportsBiz #NBA #Brands #Contracts #Podcast

𝐓𝐡𝐞 𝐒𝐩𝐨𝐫𝐭𝐬 𝐓𝐞𝐜𝐡 𝐑𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧: 𝐓𝐚𝐲𝐥𝐨𝐫 𝐁𝐥𝐨𝐨𝐦’𝐬 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐨𝐧 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 In this special Vault Episode of The Transaction Report, we revisit an insightful conversation between host Steve Feuerstein and sports tech visionary Taylor Bloom, co-founder and CEO of SportTechie. Known for his pioneering work at the intersection of sports and technology, Taylor shares his groundbreaking experiences that transformed how we understand the role of data and innovation in sports. 🚨 Taylor's insights on how sports technology would revolutionize the industry still resonate today. He highlights the importance of data-driven decisions, innovation, and strategic partnerships in shaping the future of sports business. 🎧 Whether you're involved in sports sponsorships, tech innovation, or simply a fan of the sports industry, this episode offers timeless insights you won’t want to miss. ❗Tune in now! (https://lnkd.in/ezNUdGnQ) #SportsBiz #SportsTech #Partnerships #Innovation #SportsData

𝐓𝐡𝐞 𝐆𝐨𝐝𝐟𝐚𝐭𝐡𝐞𝐫 𝐨𝐟 𝐭𝐡𝐞 𝐌𝐢𝐜𝐡𝐚𝐞𝐥 𝐉𝐨𝐫𝐝𝐚𝐧 𝐃𝐞𝐚𝐥: 𝐍𝐢𝐤𝐞'𝐬 𝐒𝐨𝐧𝐧𝐲 𝐕𝐚𝐜𝐜𝐚𝐫𝐨'𝐬 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞 𝐨𝐧 𝐒𝐩𝐨𝐫𝐭𝐬 𝐚𝐧𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 In this special Vault Episode of The Transaction Report, we revisit an insightful conversation with legendary sports marketing pioneer Sonny Vaccaro, the Nike's man behind its signing of Michael Jordan. Known for his monumental impact on athlete endorsements and basketball culture, Sonny shares his groundbreaking experiences that shaped the business of sports as we know it today. 🚨 Sonny's vision on how athlete partnerships and sponsorships would evolve still rings true. He highlights the importance of foresight, relationships, and timing in creating lasting value in the world of sports marketing. 🎧 Whether you're involved in brand partnerships, sports business, or simply a fan of sports history, this episode offers timeless insights you won’t want to miss. Tune in now! (https://lnkd.in/ezNUdGnQ) 👥 Tag someone who would appreciate this insider perspective from a sports marketing legend! #SportsBiz #Nike #Brands #Partnerships #Podcast

𝐒𝐩𝐨𝐫𝐭𝐬 𝐅𝐫𝐚𝐧𝐜𝐡𝐢𝐬𝐞 𝐅𝐨𝐫𝐭𝐮𝐧𝐞𝐬: 𝐃𝐞𝐜𝐨𝐝𝐢𝐧𝐠 𝐒𝐩𝐨𝐫𝐭𝐬 𝐕𝐚𝐥𝐮𝐚𝐭𝐢𝐨𝐧𝐬 𝐰𝐢𝐭𝐡 𝐊𝐮𝐫𝐭 𝐁𝐚𝐝𝐞𝐧𝐡𝐚𝐮𝐬𝐞𝐧 In this week's episode of The Transaction Report, we sit down with Kurt Badenhausen, sports valuations reporter at Sportico, to explore the fascinating dynamics of sports franchise valuations. From the rising acquisition prices to the unique impact of owner personalities, we dive deep into what truly drives value in the world of sports. 🚨 Ever wonder what goes into valuing a pro sports team? Kurt dives into key factors like geography, the number of games played per season, and how the NFL's salary cap fosters parity while protecting owner investments. 🎧 Whether you're a sports executive, investor, or passionate fan, this episode is packed with valuable insights and actionable takeaways. 𝐓𝐮𝐧𝐞 𝐢𝐧 𝐧𝐨𝐰! (https://lnkd.in/ezNUdGnQ) #SportsValuation #NFL #NBA #SportsBiz #Podcast

𝐅𝐮𝐥𝐥 𝐓𝐡𝐫𝐨𝐭𝐭𝐥𝐞: 𝐓𝐡𝐞 𝐀𝐫𝐭 𝐨𝐟 𝐌𝐞𝐦𝐨𝐫𝐚𝐛𝐢𝐥𝐢𝐚 𝐌𝐚𝐬𝐭𝐞𝐫𝐲 𝐰𝐢𝐭𝐡 𝐁𝐫𝐚𝐧𝐝𝐨𝐧 𝐒𝐭𝐞𝐢𝐧𝐞𝐫 In this week's episode of The Transaction Report, we sit down with Brandon Steiner, founder and CEO of CollectibleXchange and The Steiner Agency , to dive into the intersection of business strategy and memorabilia. We explore how making smarter decisions in both fast-paced business environments and the world of sports collectibles can lead to long-term success. 🚨Brandon shares valuable insights on maximizing business outcomes while avoiding overcommitment, and the critical importance of authenticity and timing in building a successful memorabilia career. 🎧 Whether you're in business strategy or sports marketing, this episode is packed with actionable takeaways. 𝐓𝐮𝐧𝐞 𝐈𝐧 𝐇𝐞𝐫𝐞: https://lnkd.in/ezNUdGnQ #SportsBiz #SportsPodcast #Strategy #Memorabilia

𝐔𝐧𝐥𝐨𝐜𝐤𝐢𝐧𝐠 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩 𝐕𝐚𝐥𝐮𝐞: 𝐈𝐧𝐬𝐢𝐝𝐞 𝐏𝐫𝐮𝐝𝐞𝐧𝐭𝐢𝐚𝐥’𝐬 𝐒𝐩𝐨𝐫𝐭𝐬 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 In this week's episode of The Transaction Report, we sit down with David Hamlett, VP of Corporate Social Media & Sponsorships at Prudential Financial, to explore their game-changing partnership with Rutgers University and the strategic value behind arena naming rights. 🚨Dave shares insights on building brand visibility, driving fan engagement, and balancing marketing budgets to maximize ROI through sponsorships. 🎧 Whether you’re in sports marketing or brand partnerships, this episode delivers powerful takeaways. 📺 Tune in now! (https://lnkd.in/ezNUdGnQ) 👥 Tag someone who’d benefit from Dave’s insights! #Brands #Activation #NamingRights #Podcast #TheTransactionReport