Spotify for Creators

Wrapped for Creators is here, a time to celebrate your year with your fans on Spotify. And with it comes a ton of new insights to help you make the most of your year ahead. Here are a few of our favorites; 📹 Video is taking center stage, with over 50% growth in foreground video podcast consumption. 📈 New shows are making their mark, as half of the shows that charted in 2024 were not on the charts in 2023. 💬 Fans are here for entertainment *and* connection, with 4 million comments already submitted on Spotify. Find out how to connect your own Wrapped for Creators to the macro trends on Spotify, what you can do with those learnings, and how to keep building a dedicated fanbase for your show. To learn more about #WrappedforCreators visit our blog! https://lnkd.in/gi3p_Uiz

👀 Sneak Peek Chris Williamson, host of Modern Wisdom, sat down with Austin Lamon, Director of Product for Podcasts at Spotify, to ask the big questions about what creators can expect from Spotify for Creators. From new ways to get paid to boosted discoverability and an improved fan experience, there’s a lot for creators to be excited about. Visit link to watch the full interview https://lnkd.in/gXDKPFAU

🎙️ The podcasting world is evolving, and so are we! Since 2019, Spotify has been at the forefront of the podcast ecosystem, but today, the definition of a podcast is more fluid than ever. Creators are blending audio and video, engaging audiences in new ways, while podcast fans are craving the flexibility to seamlessly switch between watching and listening. According to our latest Fan Study, there’s been an 88% surge in video podcast consumption over the past year alone! With more than 170 million users having  watched a video podcast on Spotify, and nearly two-thirds of podcast listeners saying they prefer podcasts with video, it's clear that video is shaping the future of podcasting—and we're here to help creators thrive in this new era. That’s why we’re excited to announce a major step forward: Spotify for Podcasters is now evolving into Spotify for Creators. 🚀 This new chapter in our journey bring you a host of new tools and features designed to help you grow, monetize, and manage your show—whether in audio, video, or both formats. Here’s what’s new: 💸 Spotify Partner Program: A new monetization opportunity in the US, UK, Canada, and Australia, giving creators access to multiple revenue streams through podcast ads and audience-driven revenue when Premium users in select markets watch your videos uninterrupted  🎥 Video Clips: You can now upload 90-second clips directly to Spotify to help turn potential fans into listeners and viewers. 🎨 Custom Thumbnails: personalize your show even more by uploading custom video thumbnails, helping you stand out on mobile, desktop, and TV. 📊 Advanced Analytics: We’ve redesigned our dashboard to provide you with key metrics and insights on your followers, episode performance, and audience engagement—making it easier to take action and grow your show. We’re committed to making Spotify the best place for creators to succeed, whether they’re working in audio, video, or both. The future is bright, and we can’t wait to see what creators do next with Spotify for Creators!  Learn more in our blog post : https://lnkd.in/gtTY3icA

We're excited to introduce the 2024 U.S. class of Spotify RADAR Creators! Please join us in celebrating these incredible creators: 🎙️ Joy of Missing Out (JOMO) (Careers) 🎙️ I'm Right, You’re Wrong (Comedy) 🎙️ Small Ball with Kenny Beecham (Sports) 🎙️ Black People Love Paramore (Pop Culture) 🎙️ PRETEND (True Crime) Since 2020, Spotify’s RADAR program has been dedicated to spotlighting rising artists, emerging songwriters, and promising creators, connecting them with new audiences worldwide. This year, video content features prominently, with four of the five U.S. RADAR Creators using video as their primary podcast format on Spotify. The program has also expanded to include eight global markets: the U.S., Australia, Sweden, France, Italy, Spain, Brazil, and Mexico. Discover RADAR shows from around the globe on Spotify now! http://bit.ly/47YyKJT

Live from NYC, we hosted a Creator Fika to share more about some of our newest Spotify for Podcasters features. We connected, learned, shared insights, and even gave podcasters their flowers 💐 Take a look.

The all-new Spotify for Podcasters app is here! Now, with expanded mobile access for all creators (no matter where your show is hosted) you can check your stats on the go, manage your presence on Spotify, connect with your fans, and get important notifications about your show’s biggest moments. 📱 Take a peek 👇 ✅  Comments are rolling out for podcasts on Spotify starting today! You have full control over which comments are public and you can like and reply to your favorites. ✅ Stay informed with real-time notifications about fan activity, when you hit the charts on Spotify, and how your latest episode is performing. ✅ Easily track your show's performance with detailed analytics and audience insights. Learn more ➡️ https://rb.gy/mfiyjo

The Spotify 2024 Podcast Trends Tour is here! 📈 Get a front row seat to the latest podcast trends that we're seeing on our platform to help inform your content moving forward. Head to our blog to get the full setlist on how you can use these trends to grow your show: https://lnkd.in/eHaaQrwZ

#1619TheCollegeEdition student testimonials 🎙️ At Spotify, we want to equip student creators with the tools and resources needed to harness their creativity and shape the future of audio, and the #SpotifyNextGen x Howard University partnership has done just that 🤝 Listen to hear what the students had to say about their experience working on the 1619: The College Edition podcast, and head to the For the Record article for an insight on our discussion with Professor Nikole Hannah-Jones on the impact of the course, the importance of a younger generation’s perspective, and how storytelling drives policy: https://lnkd.in/eDqdU2by Listen to the podcast now! 🎧 https://rb.gy/1z215f

#1619TheCollegeEdition Listening party recap📸🎉 #SpotifyNextGen recently partnered with Howard University and Pulitzer Prize-winning author and professor Nikole Hannah-Jones, to create a special podcasting course. The result is 1619: The College Edition, a three-episode podcast series produced entirely by Howard University students. In the podcast, the students apply their unique lens to what they learned from studying Professor Hannah-Jones’ book, The 1619 Project: A New Origin Story, and make compelling connections to the ways that slavery still impacts lives today. Listen now! 🎧 https://rb.gy/1z215f

🎙️ Introducing 1619: The College Edition! 🎓 Dive into captivating narratives and uncover untold stories that resonate across generations.