Spover

Spover

Software Development

San Francisco, California 414 followers

Moving Metrics that Matter

About us

Moving Metrics that Matter

Website
spover.us
Industry
Software Development
Company size
11-50 employees
Headquarters
San Francisco, California
Type
Privately Held
Founded
2022
Specialties
reporting, analyst, and data

Locations

Employees at Spover

Updates

  • Spover reposted this

    View profile for Derek Wang, graphic

    COO & Co-Founder @ Spover | ex-Zoom

    #SantaClaus is the best #SDR in history. 🎅 Here’s why: 🎄 Lead Qualification: His Naughty or Nice List is the ultimate CRM — only qualified leads make it through. 🎁 Personalization at Scale: Every lead gets precisely what they want, based on their wishlist (intent data, anyone?). 🛷 Forecasting Mastery: Santa uses historical trends and real-time insights to load his sleigh perfectly. 🤝 Team Alignment: He works seamlessly with his AEs (Accountable Elves) to ensure a smooth handoff. What other sales lessons can we learn from Santa? 🎅✨ Comment below 👇 ------ #Spover #Sales #SalesLeadership #LeadGeneration #ColdCalling #OutboundSales #SalesMetrics #SalesProspecting #RevenueOperations #RevOps #SalesOperations #SDR #SDRLife #SalesDevelopment #PipelineGrowth #Santa #Christmas #xmas #sora #openai Henry Peng Tianyu Shao Spover

  • Spover reposted this

    View profile for Derek Wang, graphic

    COO & Co-Founder @ Spover | ex-Zoom

    🤦🏻 Fail Fast, Learn Faster: 5 #Startup Lessons We Wish We Knew Sooner We took this photo a year ago, and it reminded me of how far we’ve come. When we started Spover, we had big dreams but much to learn. One "metric" we’ve come to pride ourselves on is how often our past selves look a little foolish to our current selves — it’s the best proof that we’re learning, growing, and moving fast. Here are a few key moments that stand out: 🙈 𝗔𝘀𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮 𝗰𝗼𝗻𝘁𝗿𝗮𝗰𝘁 𝗯𝗲𝗳𝗼𝗿𝗲 𝘄𝗲 𝘀𝗼𝗹𝘃𝗲𝗱 𝗮 𝘁𝗿𝘂𝗹𝘆 𝗽𝗮𝗶𝗻𝗳𝘂𝗹 𝗽𝗿𝗼𝗯𝗹𝗲𝗺. We were so eager to close deals early on that we’d pitch without fully understanding the customer’s pain points. We did not know how to listen. Now, we focus on solving real problems first. 🙈 𝗗𝗲𝗺𝗼𝗶𝗻𝗴 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝗲𝘅𝗰𝗲𝗽𝘁 𝘄𝗵𝗮𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝗲𝗱. In one early meeting, we got caught up in showcasing all the cool tech we built but missed the one feature that solved the prospect’s problem. Lesson learned: always lead with value, not features. 🙈 𝗧𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝘄𝗮𝗿𝗺 𝗶𝗻𝘁𝗿𝗼𝘀 𝘄𝗼𝘂𝗹𝗱 𝗰𝗮𝗿𝗿𝘆 𝘂𝘀. We thought warm intros and referrals would be enough to grow the business. It wasn’t. Cold calls became our best source of honest feedback and product direction. We learned that growth takes grit, not just connections. 🙈 𝗛𝗼𝗹𝗱𝗶𝗻𝗴 𝗼𝗻 𝘁𝗼 𝘁𝗵𝗲 𝘄𝗿𝗼𝗻𝗴 𝗵𝗶𝗿𝗲 𝗳𝗼𝗿 𝘁𝗼𝗼 𝗹𝗼𝗻𝗴. We kept a low-performing, bad-attitude engineer for too long, hoping things would change. They didn’t. The time lost taught us that cultural fit and accountability are as important as talent. And when you know, you know. 🙈 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗶𝗻𝗴 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝘀 𝗼𝘃𝗲𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝘃𝗮𝗹𝘂𝗲.  In our eagerness to build, we often lost sight of what truly mattered to our users. We've learned to always start with the problem, not the solution. These weren’t our proudest moments, but they were necessary. What’s a lesson your past self taught you? Comment below! 💡 ------ #MetricsMonday #Spover #StartupLessons #GrowthMindset #startuplife #Sales #SalesLeadership #LeadGeneration #ColdCalling #OutboundSales #SalesMetrics #SalesProspecting #RevenueOperations #RevOps #SalesOperations #SDR #SDRLife #SalesDevelopment #entrepreneur Henry Peng Tianyu Shao

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  • Spover reposted this

    View profile for Derek Wang, graphic

    COO & Co-Founder @ Spover | ex-Zoom

    Boosting Meeting #ShowRate for #SDRs 🚀 Booking meetings is just half the battle — getting prospects to show up reflects your SDR team’s effectiveness. Yet, many SDR leaders we spoke to do not know the show rate of a specific SDR. A poor show rate often highlights deeper issues: 🔍 𝗨𝗻𝗾𝘂𝗮𝗹𝗶𝗳𝗶𝗲𝗱 𝗣𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝘀: Your team might be targeting the wrong leads. 📉 𝗪𝗲𝗮𝗸 𝗙𝗼𝗹𝗹𝗼𝘄-𝗨𝗽: Inconsistent reminders or post-booking engagement can cost you meetings. ❓ 𝗡𝗼 𝗖𝗹𝗲𝗮𝗿 𝗩𝗮𝗹𝘂𝗲: Prospects won't prioritize the meeting if SDRs fail to uncover pain points or demonstrate product value during the call. HOW TO FIX IT: During the Call: 💬 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝗣𝗮𝗶𝗻 𝗣𝗼𝗶𝗻𝘁𝘀: Ask thoughtful questions to understand the prospect’s challenges. 🎯 𝗧𝗶𝗲 𝗩𝗮𝗹𝘂𝗲 𝘁𝗼 𝗣𝗮𝗶𝗻: Clearly explain how the product will address their specific needs. 📌 𝗖𝗼𝗻𝗳𝗶𝗿𝗺 𝗡𝗲𝘅𝘁 𝗦𝘁𝗲𝗽𝘀: Reiterate the meeting time and value at the end of the call. After the Call: ✅ 𝗖𝗼𝗻𝗳𝗶𝗿𝗺 𝗮𝗻𝗱 𝗥𝗲𝗰𝗼𝗻𝗳𝗶𝗿𝗺: Follow up immediately with a personalized email and a reminder the day before. 💡 𝗔𝗱𝗱 𝗩𝗮𝗹𝘂𝗲: Share an agenda or resource to keep them engaged. 📅 𝗠𝗮𝗸𝗲 𝗜𝘁 𝗘𝗮𝘀𝘆: Include a reschedule link to reduce no-shows. ☕ 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗧𝗼𝘂𝗰𝗵: One customer sends coffee gift cards before meetings—and their show rates skyrocketed. A strong show rate ensures a healthy pipeline and maximizes your team’s efforts. What’s your go-to tactic to boost show rates? 💬 #MetricsMonday #Spover #Sales #SalesLeadership #LeadGeneration #ColdCalling #OutboundSales #SalesMetrics #SalesProspecting #RevenueOperations #RevOps #SalesOperations #SDR #SDRLife #SalesDevelopment #PipelineGrowth

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  • Spover reposted this

    View profile for Derek Wang, graphic

    COO & Co-Founder @ Spover | ex-Zoom

    Once upon a time, I built 30+ metrics to predict account #upsell — terrible idea. Before diving into a complex upsell / expansion model for your #SaaS product, start with these three simple yet powerful metrics. They should outperform many other overly-engineered predictive features and are loved by Sales and PMs. Our Sales partner, Ben Volkman, and his #Zoom Upsell Team found them highly predictive. 💡 License Utilization = Provisioned Licenses / Purchased Licenses * 100% High utilization signals readiness for expansion since the client is maximizing their current contract 💡 Purchase Utilization = Purchased Licenses / Est. Employee Count * 100% Low utilization signals growth potential, suggesting clients may need additional licenses to cover their workforce. 💡 MAU Utilization = MAU / Provisioned Licenses * 100% This can also be WAU or DAU. High utilization here reflects strong product stickiness and user satisfaction. If an account (1) is fully utilizing its purchased licenses, (2) has additional employees without licenses, and (3) shows high user satisfaction, go upsell! #MetricsMonday #Spover #Sales #SalesLeadership #LeadGeneration #ColdCalling #OutboundSales #SalesMetrics #SalesProspecting #RevenueOperations #RevOps #SalesOperations #SDR

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  • Spover reposted this

    View profile for Derek Wang, graphic

    COO & Co-Founder @ Spover | ex-Zoom

    A Parody: #ElonMusk hires an #SDR Leader to build the team for #DOGE Elon Musk hired me to lead SDRs in building the Department of Government Efficiency (DOGE) team. Our goal? Recruit relentless innovators ready to work 80+ hours to revolutionize government operations. Here’s how we’re using top SDR principles to find the best: 🎯 Targeting the ICP — Using precise data to identify individuals with grit, resilience, and a passion for impact. ICP should feel the pain of government red tape and lack of accountability. 🐶 Personalized Outreach — Crafting tailored messages that inspire action and connect to DOGE’s bold mission: run government like a startup, with efficiency, accountability, and speed. 📐 SDR Efficiency Matters — Just like SDRs track calls, connects, meetings, and opportunities, we think of the process as a funnel and measure efficiency with: • Calls Made - Outreach attempts to potential candidates • Connections Established - Meaningful conversations about DOGE roles • Interviews Set - Booking qualified candidates for deeper discussions • Offers Extended & Accepted - Bringing exceptional talent on board • Conversion rates for each step ❓ What framework would you use if you were hired to recruit for DOGE? 👍🏼 Hit a like if you think Elon should hire me :) #MetricsMonday #Spover #Sales #SalesLeadership #LeadGeneration #ColdCalling #OutboundSales #SalesMetrics #SalesProspecting #RevenueOperations #RevOps #SalesOperations

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  • Spover reposted this

    View profile for Erick Mahle, graphic

    Unlocking revenue via digital innovation.

    Do you have some #RevOps in you as a Salesforce Admin? If you're not on a technical path (to CTA, etc)... chances are you might. Hear Ben and I break down: - What is Revenue Operations (and an analogy between a hammer and a scalpel) - The role that technology plays in Revenue Operations - The role Revenue Operations plays in adoption and scaling technology efforts - How it differs in larger versus smaller organizations - Careers in Revenue Operations (for established Salesforce Admins and for folks looking to join the Salesforce Ecosystem) And if you're a RevOps professional, feel free to nitpick my definition of MQL/SQL 😁 Few folks/organizations that got a shoutout (as great references in RevOps) throughout the chat: Wizards of Ops Ben Fuller (very clearly *not Salesforce Ben*) Eddie Reynolds / Union Square Consulting Pavilion Spover You can find the podcast on any of Salesforce Ben's main channels! Go check it out. #salesforce #trailblazercommunity #salesforceohana

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  • Spover reposted this

    View profile for Derek Wang, graphic

    COO & Co-Founder @ Spover | ex-Zoom

    🚀 Tips from Top #SDR Leaders - How to Boost Your SDR #Funnel "Call volume is everything!" False. We work with SDR leaders daily, and while call volume matters, only some have realized that tracking conversion rates at each funnel stage is the real game-changer. Low SAOs aren’t always due to call volume — it’s often about effectiveness at each step. Here are their tips to better coach your team and boost your funnel. 🚀 To boost Call Volume: ✅ Set Clear Call Targets: Define daily/weekly goals to keep SDRs on track ✅ Automate Admin Tasks: Use tools to handle follow-ups and CRM updates ✅ Incentivize Activity: Offer rewards for hitting call targets 🚀 To boost Call-to-Connect % ✅ Optimize Call Times: Identify the best hours for connecting ✅ Improve List Quality: Keep contact lists clean and targeted ✅ Personalize Outreach: Train SDRs to tailor messaging to prospects ✅ Refine Call Scripts: Ensure SDRs communicate value immediately 🚀 To boost Connect-to-Meeting % ✅ Train on Qualification: Use frameworks like BANT to qualify quickly ✅ Emphasize the Value Pitch: Ensure SDRs explain how the solution helps ✅ Develop Objection Handling Skills: Training for common objections ✅ Reward High-Quality Meetings: Recognize meetings likely to convert 🚀 To boost Meetings-to-SAO % ✅ Define Clear SAO Criteria: Ensure SDRs understand what qualifies as SAO ✅ Create AE Feedback Loops: Use it to refine SDR approaches ✅ Analyze Meeting Content: Review meetings to ensure clear expectations ✅ Ensure Smooth Handoffs: Equip AEs to continue the conversation You can coach each SDR by targeting problem areas in each step using this framework and these tips. Of course, Spover can help you track all these conversion rates for all your SDRs in one place. Comment and let us know how your org improved SDR capacity and efficiency. #MetricsMonday #Spover #Sales #SalesLeadership #LeadGeneration #ColdCalling #OutboundSales #SalesMetrics #SalesProspecting #RevenueOperations #RevOps #SalesOperations #SDR

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  • Spover reposted this

    View profile for Derek Wang, graphic

    COO & Co-Founder @ Spover | ex-Zoom

    3 Overlooked #Sales Metrics to Save Your Quarter! As Zoom's first data analyst, working with CRO Greg Holmes, I discovered three key metrics that helped transform our sales approach from reactive to proactive. They enabled us to make real-time adjustments to hit our targets, rather than just analyzing missed goals during QBRs. 🚀 ONE: Day 1 Pipeline Conversion Rate This is the reality check you need on day one! Ever wonder how much of your starting pipeline will actually turn into revenue? This metric reveals exactly that. It tracks the percentage of your quarter-opening pipeline that converts to closed-won deals by quarter-end. This was Mike Lazzaroni's favorite metric - his team's fuel for Cold Call Parties. Consider this scenario: - Historical conversion rate: 20% - Starting pipeline: $5M - Expected revenue: $1M Armed with this insight, you can: - Set realistic revenue targets backed by data - Calculate additional pipeline needed early in the quarter - Avoid relying on unpredictable last-minute deals 🚀 TWO: Closed-Won This Quarter vs. Same Time Last Quarter Instead of waiting until quarter-end to assess performance, compare your closed-won progress against the same timeframe in previous quarters. This creates an early warning system for your revenue goals - spot problems before they become disasters. Consider this scenario: - This quarter: 40% of goal achieved by Today (e.g. Day 45) - Last quarter: 60% of goal achieved by Day 45 - This is a clear signal that you are behind pacing, and intervention is needed This comparison enables you to: - Identify concerning trends early - Make tactical adjustments while there's still time - Coach underperforming reps before it's too late 🚀 THREE: Pipeline Coverage This Quarter vs. Same Time Last Quarter This metric compares your pipeline to remaining target ratio across quarters at the same point in time, revealing whether you have enough opportunities to hit your goal. Historical data makes this especially powerful. Consider this scenario: - This quarter: 2x coverage on Today (e.g. Day 20) - Last quarter: 3x coverage on Day 20 and barely met goal - Not enough pipe - immediate red flag for revenue risk Take action by: - Accelerating prospecting efforts - Prioritizing high-probability deals - Implementing deal velocity initiatives #MetricsMonday #Spover #Sales #SalesLeadership #LeadGeneration #ColdCalling #OutboundSales #SalesMetrics #SalesProspecting #RevenueOperations #RevOps #SalesOperations #SDR

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  • Spover reposted this

    View profile for Derek Wang, graphic

    COO & Co-Founder @ Spover | ex-Zoom

    📊 𝗠𝗮𝘀𝘁𝗲𝗿𝗶𝗻𝗴 𝗡𝗲𝘁 𝗗𝗼𝗹𝗹𝗮𝗿 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 #𝗡𝗗𝗥 📊 #NetDollarRetention (NDR) is a crucial metric for any #SaaS or subscription business, measuring revenue growth or churn from existing customers. Building an ARR reporting system in a centralized data warehouse like Snowflake is essential to unlocking insights into NDR and related metrics. 𝗪𝗵𝘆 𝗜𝘁 𝗠𝗮𝘁𝘁𝗲𝗿𝘀: 💡 Customer Satisfaction – A higher NDR signals strong customer satisfaction and upsell potential, fueling sustainable growth. 💡 Growth Potential – Retaining and upselling existing customers is generally more cost-effective than acquiring new ones. 💡 Benchmark for Success – An NDR above 100% is healthy, with top companies targeting 120%+. 𝗙𝗼𝗿𝗺𝘂𝗹𝗮: NDR (%) = ((Beginning ARR + Expansion ARR - Contraction ARR - Churn ARR) / Beginning ARR) * 100 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀: 1️⃣ Data Spread Across Systems – Revenue data often resides in multiple platforms like Zuora and Stripe, making reporting complex. 2️⃣ Account Hierarchies – Parent-child account structures complicate tracking, as internal revenue shifts are not churn or upsell but still impact reporting. 3️⃣ Segmentation Complexity – Analyzing NDR by industry, product, or customer segment adds another layer of complexity. 𝗥𝗲𝗺𝗲𝗺𝗯𝗲𝗿: 🌱 Improving NDR is both simple and challenging: it’s all about creating consistent value and delivering happiness to customers. #metricsmonday #NDR #saas #churn #retention #snowflake #stripe #chargebee #recurly #nue #zuora #growth #netdollarretention #Spover

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