SQWAD

You did it, you signed that new sponsor. The ink is still wet on the contract. What you do immediately afterward sets the foundation for the rest of the relationship. In this episode, we dive into a 30-day plan your team can implement to ensure your new sponsors and team are ready for their activation while building the new relationship.

How sponsorship crazy are we at SQWAD? Our staff dresses up as a sponsorship activation for Halloween. Our Head of Customer Success, Canela Corrales, dressed up as the Hot Dogs from Heaven sponsorship activation that our great clients at the Seattle Mariners cooked up. Go M's, Go Hot Dogs!

We have to constantly be learning in the sponsorship industry. But not just on 'sponsorship' content. It's important to stay open-minded to advice and resources from other industries that we sell into. But where can we find them? In this episode, we dive into our go-to learning resources that we lean on each day and week to keep up with our clients and sponsor's needs.

The only thing constant in this world is change. Innovation drives change every season. But how can you harness innovation in sponsorships? And what are we looking at to come next? In this episode, we dive into innovation in the sponsorship industry and how your team can tackle the trends that come.

We all have those trusted, off-the-shelf activations that are proven to work for certain sponsor categories. But is it enough to just pull them off the shelf and sell them as-is? And how can you effectively sell them across different industries? In this episode, we dive into a listener question about how to creatively customize your go-to activations to deliver more value and stand out to your sponsors and prospects. Tune in to learn how to make these tried-and-true strategies work even harder for you.

College Football Season is here! Good luck to our many SQWAD clients as we get the season started. Look out for a SQWAD activation at your college home game!

Loved what Trafton Eutsler and the Miami OH team has been able to create with our scratch & win platform for sponsors. Read more below!

Our goal in sponsorship is to find the right balance between what we charge and the value it brings to the partner. But what happens when we are way off the mark? In this episode, we dive into what to do when your proposal is not quite what the sponsor was expecting, and how to navigate that conversation to find a fit.

Connecting with other people working and prospecting deals can help drive our strategy. In this episode, we explore three key trends we've identified through conversations with industry executives. Join us as we dive into what's shaping the future of sponsorships.

A Dynamic Week for the SQWAD Team at SEICon! Last week, our team had the pleasure of attending SEICon, where we delved into AI, sponsorship engagement, and measurement. This incredible conference brought together top sports and entertainment executives, fostering knowledge-sharing and networking. A special thank you to Shawn Garrity, Adam J. Honig, Tiffany Sorensen, and the entire Circle team for organizing such an impactful event. We were thrilled to connect with many new faces and catch up with our valued clients.