Classy

At Classy, we're always looking for new ways to inspire and empower our nonprofit community. So we teamed up with two incredible minds from Turnkey For Good —Katrina VanHuss (Founder) and Otis Fulton, PhD (VP of Psychological Strategy)—to dive deep into what truly drives donor engagement. Our new blog explores how understanding donor psychology can reshape your fundraising strategies and push your mission further than ever before. From actionable insights to real-world examples, this is a must-read for anyone looking to go beyond the status quo. 👉Read to take your donor engagement to the next level: https://lnkd.in/ezauFZTF

Join GoFundMe for an empowering session with The Chronicle of Philanthropy – Unlocking the Power of Social Sharing: How Nonprofits Can Maximize Support. 📅 When: Thursday, December 5 🕒 Time: 11:00 AM PT / 2:00 PM ET 💻 Where: Online via Zoom ✨ What You’ll Learn: - How people are discovering, interacting with and engaging with causes they care about online, particularly through social media - How Gen Z’s “social superpower” can be leveraged for fundraising - Why people are more likely to trust charitable content from "impact creators" We’ll also introduce and demonstrate the industry's first Meta sharing integration, empowering nonprofits to simplify sharing and expand their reach! 💥 Reserve your spot now: https://bit.ly/410r9sI

Always know how effective your campaigns are. Test, evaluate, and change for the better. Larry Olson of the Tunnel to Towers Foundation puts it perfectly here.

Want to know your growth potential with Classy? Use our new dynamic calculators to input your metrics and see how features like Intelligent Ask Amounts can enhance your fundraising: https://bit.ly/40Wha7S

4 ways to raise more money with a fundraising thermometer: 1. Create urgency: Display your thermometer prominently across channels and pair it with countdowns for time-limited campaigns to inspire quick action. 2. Engage in real time: Keep donors involved with progress updates and interactive tools like social proof and activity feeds. 3. Highlight matching donations: Build momentum by promoting matched gifts to show twice the impact on your thermometer, encouraging more donations. 4. Leverage your data: Track campaign milestones and donor behavior to inform future strategies and set realistic goals.

What if you could personalize ask amounts for every single donor with just one click? Classy’s Intelligent Ask Amounts helps you personalize donation asks for each donor. The result? In A/B testing, we found that donation forms using IAA saw an 11% increase in donation revenue. Watch our new video to discover what IAA can do for your nonprofit.

City of Refuge, Inc. leveraged our Giving Cart feature in a big way to amplify their back-to-school campaign in Atlanta. The organization—dedicated to helping families transition out of crisis through health and wellness, housing, and youth development—saw impressive results by giving donors more ways to support their mission. KEY RESULTS: 👟 🎒Raised $45,000 in just one month, providing 300 new pairs of shoes and 300 new backpacks filled with school supplies to students in need ✨$495 average donation size ➕26% of donors gave multiple gifts With Giving Cart’s flexibility, City of Refuge allowed their supporters to choose how to give—whether it was donating school supplies, funding after-school programs, or opting for recurring gifts—all in one seamless checkout process. Read the full case study for deeper insight into their success: https://bit.ly/4fucNp6

The team at Turnkey for Good has a wonderful take on keeping donors in the driver’s seat to help them to see the impact of their contributions. They call it the “trifecta of satisfaction,” and it’s essentially these three pillars: 1. Autonomy: I am in charge of what I do, and I make meaningful decisions. 2. Competence: I am effective in what I do. 3. Relatedness: I have close, affectionate relationships with others. Think about how you can bring this to life with your supporters: - Volunteer empowerment: Do you design volunteer touchpoints to be identity-building? Or are volunteers not treated as decision-makers? - Events: Are your events purely entertainment? Or do they empower people? - Fundraisers: Do you provide satisfaction via autonomy and connection? Are your fundraising individuals in charge of their experience? - Digital platform design: Are your donor engagement opportunities clear and accessible? Do you provide avenues for forming a community? Gain further insights from our latest blog, featuring Turnkey For Good’s Katrina VanHuss and Otis Fulton, PhD. 👉 Read the blog: https://bit.ly/3Z9YUGL

Giving Tuesday is a powerhouse for donor acquisition. Organizations gain more than 10x more donors #GivingTuesday than on any other day. On top of that, conversion rates on Giving Tuesday are 2x as high as the daily average. Want to double your year-end impact? Then you need a strong matching gift campaign for Giving Tuesday. Adam Weinger (President of Double the Donation) is sharing how  you can harness the power of a strong corporate matching gift strategy in a new blog. Read the blog and double your impact: https://lnkd.in/eRCq9Pw

GoFundMe’s latest report—“The Social State of Giving”—dives deep into the fascinating shifts in how people of all ages are choosing to give, share, and interact with causes today. From Gen Z and Millennials to Gen X and Boomers, each generation has its own approach to supporting the causes they care about. Our new report reveals both striking differences and surprising similarities between them—and, yes, social media is playing a bigger role than ever. In fact, Gen Z is already showing us what the future of philanthropy looks like, and it’s definitely community, both online and in real life. Want the deep dive? Read our full report about generational giving habits here: https://lnkd.in/e_Yr9GzA