Stop responding to every RFP you receive
Yes, you read that right. As the CEO of an RFP automation company, you'd think I'd encourage responding to as many RFPs as possible 🤑.
But the truth is: quality beats quantity every time.
Let's face it: Tackling every RFP that lands in your inbox is like throwing spaghetti 🍝 at the wall and hoping something sticks. It's messy, inefficient, and frankly, a waste of your precious time and resources.
At Steerlab, we believe responding to RFPs is about more than just churning out responses. It's about strategy, prioritization, influence, and increasing your chances of actually winning the deal.
Before diving headfirst into your next RFP, pause and ask yourself these crucial questions:
1. Who is our Champion, and how strong is their influence on the decision-maker?
2. How does our solution align with the customer's decision criteria, and have we validated this fit with both the Champion and the decision-maker?
3. Who are we up against, and how does our solution stand out in terms of value? Are we and our Champion on the same page about how we stack up against the competition?
And don't stop there! Consider the timeline, budget, decision criteria, purchasing process, potential legal hurdles, and more.
Remember, sometimes the best response is no response at all. Save your energy for the battles you can win! 💪
To back up this strategic approach, at Steerlab we've developed AI-driven insights to help with:
🚦 Go/No-Go decisions
🛠️ Spotting gaps between your value proposition and the RFP (and how to bridge them)
🎯 Detecting biased RFPs that may favor a competitor
📊 Learning from your past wins and losses
By being more selective and strategic, you're not just saving time, you're increasing your win rate.
So, I'm curious: What's your criteria for deciding which RFPs to tackle? 👇