Stingray Advertising

Stingray Advertising proudly celebrates its 100th matched panel test, demonstrating an impressive 20.3% average sales lift for CPG brands through in-store audio ads across 42 product categories. This milestone underscores our commitment to delivering measurable results and driving substantial revenue growth for brands. With our in-store retail media network engaging 800+ million monthly shoppers, we prove its effectiveness and unparalleled reach, making in-store the prime opportunity to connect with shoppers at the point of purchase. Curious about the details? Dive into our press release to learn more: https://lnkd.in/eRXUYbhM #RetailMedia #InStoreAdvertising

Our team was all smiles last week at the IAB Canada closing event after a successful panel and lots of insightful chats! And in case you missed it, we shared a big announcement: We’re gearing up to launch the Harmonizing Retail Media: The 2025 In-Store Audio Playbook in early February, developed in collaboration with IAB Canada and Leger! This white paper dives deep into the fast-growing world of retail media, including how in-store audio can convert nearly twice as many shoppers as traditional channels. Stay tuned for more info in the new year—we can't wait to share it with you! 

Happening today: IAB Canada’s Report on Data event in Toronto—and some big news you won’t want to miss!  Get the latest in Canadian digital media research and catch Ryan Fuss on stage at 3:45 p.m. He’ll be sharing eye-opening insights from our most recent findings on retail media, consumer attitudes, and what’s next for the in-store experience. 

Accolade alert: Our very own VP Sales, Corinne Winkler, was just named as one of Cincinnati's Top 50 Women Leaders! Corinne has been wowing us since day one, so it comes as no surprise to our team that she's been recognized as outstanding in her field. From the winner herself: "I’m extremely proud to be featured amongst this incredible group of women and very fortunate to work for a company like Stingray that supports and encourages both personal and professional growth."

Add to calendar: our SVP Ryan Fuss will be discussing the next frontier of the in-store experience at IAB Canada‘s annual closing event, The Report on Data. The entire Stingray Advertising team will be in attendance—ask us anything about diversifying your media plan in 2025 with audio ads that are proven to convert. DM us to let us know you’ll be there too!

Until next time, Path to Purchase Institute! Our sales reps (pictured—don't they look great?) relished the opportunity to swap inspiring ideas with leading marketers and dig into the future of in-store media with CPG brands and retailers. If you didn’t get a chance to meet with the team during the event, our door is always open. Reach out any time to start the conversation! 

Don't miss our Senior VP, Ryan Fuss, at this upcoming IAB event! He'll be sharing his expertise on the transformative power of retail media alongside industry leaders from Walmart Canada, mplus, and Canadian Tire Corporation.   How can brands leverage retail media to drive impact and ROI at the point of purchase? Join us to find out.

Team Stingray Advertising is on the ground in Schaumburg and ready to link up with fellow attendees. As Path to Purchase Institute CONNECT participants, our entire day is open for 1-on-1 meetings—so, if you’re curious about how brands can engage customers as they shop, we can’t wait to tell you about in-store audio ads. It’s emerging. It’s exciting. And we have the stats to prove it works. Reach out to book a meeting! #P2PILIVE 

Following their successful in-store audio campaign earlier this year, Tre Stelle is feeling feta more than ever. The goal: to raise awareness about their new feta dip product in a contextually relevant environment. The campaign was streamed across a number of big-name retailers, from Walmart, Loblaws, and Food Basics to Metro. The ad gave shoppers the scoop on Tre Stelle's featured products, directing them straight to the deli cheese section to make a purchase. Want to influence shoppers' purchase decisions as they browse? Learn more about in-store audio advertising: https://bit.ly/3NTWhCz

Just two weeks until one of the largest retail and CPG gatherings in North America! We always look forward to Path to Purchase Institute events, and this year, we’ll also be participating in the CONNECT program: a full-day connect-a-thon that pairs up CPG brands with solution providers. See you there?