Strategic

This week in #Strategic, we featured news and communication leadership insights from Orla Clancy, Howard Krais, Chartered Institute of Public Relations, Wayne Aspland, Debbie Little, PRCA, Shaun Randol, Mike Klein FIIC, FCSCE, SCMP, Jen Armel, Aniisu K Verghese Ph.D., Louise Thompson and Mark Hannant. Read on...

"On International Women’s Day, as we celebrate all women and girls – our rights, our equality, our empowerment – I think about the women who have shaped me and the ones who continue to inspire me. Women who, like my mother, have crossed borders, navigated new worlds, and redefined what it means to belong." Sia Papageorgiou FRSA, FCSCE, SCMP shares her thoughts on hashtag #InternationalWomensDay in Strategic: https://lnkd.in/eZZVrsiM

Our founder and director, Orla Clancy attended the inaugural PRCA NewBizFest in #London today. It was an excellent event and #Strategic was a proud media partner. Read Orla’s key takeaways from the event here: https://lnkd.in/e23ZzZEQ #NewBizFest #PRCANewBizFest #PRCAMatchmakerNewBizFest

To mark the one-year anniversary of the book "Leading the Listening Organization," co-author Howard Krais makes a case for the increasing importance of listening in organizations as they go through change. "Supporting the delivery of the transformation agendas in the modern organisation, listening needs to be appreciated as a central enabler for innovation and change." "Enabling employees to build understanding around why change is happening involves listening to their ideas, concerns and questions and then responding appropriately."  Read further in Strategic: https://lnkd.in/eHkTGGQP

And we’re off! What a buzz to be at the PRCA’s first ever #NewBizFest, a one day event dedicated entirely to the world of new business. The event could have been sold out three times over and it’s fantastic to be in a room full of members looking to learn from our brilliant Matchmaker team and amazing speakers about how to: ➡️ Stand out with a strong proposition ➡️ Win new business ➡️ Fuel agency growth It’s already a high-energy, insight-packed day being expertly hosted by the talented FOMO creator May King Tsang. Thanks to everyone who booked a ticket, to our expert speakers, and to Debbie Little and the PRCA team for pulling off another blisteringly brilliant event. Last but not least, a huge shout out to our sponsors Onclusive and Strategic for making this all possible. If you’d like to see us put another one of these events on, please just give us a shout. Coming up North if we can? The first image is of the #NewBizFest25 goody bag that all lucky attendees get to take home and the second is of May King kicking things off and pointing to the event hashtag #PRCAMatchmakerNewBizFest. Let’s go!

Nearly two-thirds of women working in public relations have experienced gender-based discrimination or harassment, according to a new report from the Chartered Institute of Public Relations exposing systemic gender barriers in the public relations profession. Read further in Strategic: https://lnkd.in/gAiwREUy

In this piece for Strategic, Australian communication leader Wayne Aspland shares his thoughts on the recent Gallagher – Employee Experience & Communication #StateOfTheSector survey - and why #AI is likely to shake up the perennial issues facing the profession: https://lnkd.in/gs_mzHzf

"Winning new #business is no easy feat for #PR agencies. According to the PRCA Pitch Forward report, agencies spend an average of £7,165 per pitch, placing a significant financial burden on firms—especially given the frequent need to pitch for new work." Read more from Debbie Little, Head of Matchmaker & Sponsorship, PRCA, ahead of tomorrow’s sold out PRCA Matchmaker NewBizFest. #Strategic is a proud media partner of the event. https://lnkd.in/egEzkHPY #London #UK #PRCANewBizFest25

Who doesn't want "engagement"? In various metrics in the business and communication world, engagement is something that's seen as a virtue, pursued for its own sake. But as Shaun Randol points out in Strategic, the pursuit of engagement and the ever-increasing pressure on communication pros to drive higher and higher numbers can bring some real problems of its own. https://lnkd.in/ec-aR3uQ

In his latest for Strategic, editor Mike Klein challenges #CommsPros to recognize the gravity of the global situation, appreciate its implications for our profession, and rethink their assumptions about their roles and activities. https://lnkd.in/eQefjRFU