POTK

POTK

Design Services

POTK is an independent Ci and graphic design studio base on strategy.

About us

POTK is an independent Ci and graphic design studio base on strategy.

Industry
Design Services
Company size
2-10 employees
Type
Public Company
Founded
2022
Specialties
Visual identity, Graphic design, Brand strategy, and Art direction

Updates

  • It was an honor and a pleasure to create the visual identity for the memorial of Mostafa Asadollahi, the late Iranian graphic designer. The main key visual of this identity was inspired by the poster for the 5th Iranian Graphic Design Biennial, which Mr. Asadollahi himself had designed. Mostafa Asadollahi (1950-2024) was a distinguished figure in Iranian graphic design, known for his minimalist approach and innovative style2. He was among the first graduates of the Graphic Design program at the University of Tehran's Faculty of Fine Arts in 19764. Throughout his career, Asadollahi balanced simplicity with cultural richness, incorporating elements of classical Iranian art into his modernist and constructivist-influenced designs2. Asadollahi's contributions to Iranian graphic design were significant. He was a founding member of the Iranian Graphic Designers Society (IGDS) and served as its chairman12. His work, characterized by geometric precision and refined aesthetics, earned him numerous awards and accolades14. As an educator, Asadollahi shaped future generations of Iranian designers at prestigious institutions, leaving an enduring legacy that continues to inspire designers today2. His passing on October 9, 2024, marked the end of an era in Iranian graphic design, but his influence remains strong in the field - These images are parts of this visual identity. - #graphicdesign #visualidentity #potkdesign #potkdesign

    • Poster design /  for the memorial of Mostafa Asadollahi, the late Iranian graphic designer. The main key visual of this identity was inspired by the poster for the 5th Iranian Graphic Design Biennial, which Mr. Asadollahi himself had designed.
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designed by shahab tondar at potk
    • Visual identity design for the memorial of Mostafa Asadollahi, the late Iranian graphic designer. The main key visual of this identity was inspired by the poster for the 5th Iranian Graphic Design Biennial, which Mr. Asadollahi himself had designed.
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  • Design of a special edition magazine - For your information / جهت اطلاع - on the occasion of honoring Master Kamran Katouzian, an enduring figure in the history of Iranian graphic design and advertising. This special issue was published concurrently with the 2024 Graphic Week, which was organized by the Iranian Graphic Designers Society, and the exhibition of his works. — Event Secretary: Reza Khaksar Special Edition Editor: Ehsan Rezvani Art Director: Shahab Tondar Graphic Designer: Edris Jamali Pre-press Preparation: Mohammad Takhsh Special Thanks: Amrollah Farhadi, Navab Ghezelbash — The design of the front and back cover is a free interpretation by Navab Ghezelbash, based on one of Kamran Katouzian's advertisements for the Whirlpool brand. —

    • Design of a special edition magazine - For your information / جهت اطلاع - on the occasion of honoring Master Kamran Katouzian.
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Designed at POTK
  • View organization page for POTK, graphic

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    Last April, in continuation of our collaboration with the "Graduate Center for Literary Research" at UCSB, we designed a series of posters for the event "Situating Recent Iranian Modern and Contemporary Art Scholarship." This event consisted of three sessions, where three distinguished scholars, each of whom has recently published a work on Iranian art in the 20th century, will come together. These authors will participate in discussions with emerging scholars working in the field of Iranian art, facilitating a dynamic exchange of ideas. By placing Iranian art scholarship in dialogue with scholars from various institutions around the world, these discussions promise to provide insights and deepen our critical understanding of the multifaceted landscape of Iranian art and its position on the global stage. — #graphicdesign #posterdesign #visualidentity #POTKDESIGN

    • Visual Identity / Poster Design for "Situating Recent Iranian Modern and Contemporary Art Scholarship"  Seminar / UCSB 2024.

Designed at POTK; Shahab Tondar
    • Visual Identity / Poster Design for "Situating Recent Iranian Modern and Contemporary Art Scholarship"  Seminar / UCSB 2024.

Designed at POTK; Shahab Tondar
    • Visual Identity / Poster Design for "Situating Recent Iranian Modern and Contemporary Art Scholarship"  Seminar / UCSB 2024.

Designed at POTK; Shahab Tondar
    • Visual Identity / Poster Design for "Situating Recent Iranian Modern and Contemporary Art Scholarship"  Seminar / UCSB 2024.

Designed at POTK; Shahab Tondar
    • Visual Identity / Poster Design for "Situating Recent Iranian Modern and Contemporary Art Scholarship"  Seminar / UCSB 2024.

Designed at POTK; Shahab Tondar

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