Superside

Whether it was a sassy LinkedIn carousel or a sweet 'n spooky donut, 2024 delivered some incredible social content. So, we decided to round up some of our faves, with love from one social media manager to another. In no particular order: 1. SURREAL 2. SKIMS 3. National Park Service 4. Currys plc 5. Square 6. Dunkin' 7. HubSpot 8. Merriam-Webster Inc.

Creativity looks a bit different now that Marie Kare (Reddit, Inc.) is in a leadership role. Nowadays, she gets creative with solutions and budgets, and finds joy in seeing the creatives around her flourish. This was just one of the topics we discussed in our Creative AMA with Marie and Kae Neskovic. The conversation was so engaging that attendees created a Slack channel to keep the discussion going! You can join it here https://lnkd.in/gTVr5KNp To watch the full AMA, and hear their answers to questions like "What steps would you suggest to someone who wants to be a leader?" check out the recording here: https://lnkd.in/gk6My-tj

As we're approaching the end of the year, here is our AI Year In Review A lot has happened: - First AI campaigns by major brands (The Coca-Cola Company, MANGO) - Open source image models taking Midjourney's crown (have you seen Flux by Black Forest Labs?) - Large Language Models becoming increasingly powerful (ChatGPT O1, LLama 3.3) - AI Video is finally here (but is it Sora or rather Google's VEO 2) At the same time, next year has so much in store. Everyone is talking about AI agents truly transforming and automating our work. What are your predictions for 2025?

Lists are our love language, and 2024 gave us plenty of rebrands to gush over. Here are our favorite rebrands of the year (in no particular order)—because why pick one when you can list them all? 1. Bose Corporation with COLLINS 2. Fluz with Koto 3. W Hotels with PORTO ROCHA 4. Speedo with Anomaly 5. Back Market with Studio Herrström 6. Figma with their in-house creative team 7. Guild with COLLINS  8. Netflix with Studio NARI 9. Formula 1 with Reed Words 10. Chime with Jones Knowles Ritchie Do you have a favorite rebrand from 2024? Let us know in the comments!

What happens when brand and marketing leaders from innovative companies like Affirm, Dropbox, and Asana sit down to talk about generative AI? Insights you don’t want to miss. At a recent roundtable dinner, hosted by Superside’s Jan Emmanuele, attendees unpacked the real-world impact of AI in creative workflows. The group also tackled big questions: How do you balance innovation with control? What does it take to embed AI seamlessly into established processes? The result? A candid, practical exchange grounded in learnings from thousands of successful projects. Thank you to everyone who attended, and a special shoutout to The Ortus Club - Executive Knowledge Sharing

Marie Kare (Reddit, Inc.) and Kae Neskovic (Superside) are ready to help you sleigh your leadership goals. 🛷 Join us on Wednesday for a webinar on thriving in high-pressure environments, leading with empathy, and keeping your ideas as fresh as your holiday cookies. Submit your questions beforehand, and Marie & Kae will answer them live! Click here to RSVP and submit your questions: https://lnkd.in/gRrEuaKP

Meet Daniel Soto 👋🏻 A lover of all things football, art, movies, and technology. Daniel’s passion for art started as a child. His love of drawing led him to study graphic design and multimedia. Fast forward a few years, and now, thanks to Superside’s remote nature, Daniel logs in from Santo Domingo in the Dominican Republic. When it comes to inspiration, there’s no shortage for Daniel. Whether it’s books, music, movies, or everyday moments. Daniel finds joy in working on illustrative eBooks and UI-related designs, but his favorite projects are the ones that contribute to the team's success. 💚

Creativity thrives on bandwidth—but in-house creative teams are stretched thinner than ever. Jen Rapp, Superside's CMO, joined The Marketing Millennials to chat about the reality of creative survival mode: skyrocketing demands, shrinking resources, and what it takes to keep the magic alive. 🎧 Listen to the full episode here: https://apple.co/3BomW7S

Creative leaders, you’re on the nice list! To celebrate, we’re giving you the gift of one more webinar before we officially kick off “circle back” season 😉 Join Marie Kare (Reddit, Inc.) and Kae Neskovic (Superside) as they share how to lead with empathy, balance creativity with leadership, and thrive in high-pressure environments. But that’s not the only thing under the tree. Submit your questions here and Marie and Kae will answer them live on December 18th: https://lnkd.in/gRrEuaKP And yes, we’re also giving you the gift of a recording if you can’t attend live. Giddy up, giddy up, giddy up, let’s go! https://lnkd.in/gk6My-tj

Your dream job is only a few clicks away. Swipe to find your perfect match. 💚 To apply to these roles, and explore other open positions, visit https://lnkd.in/dSFFzRH6