Superside

There’s a reason we called it Overcommitted, but there is light at the end of the carpal tunnel. We surveyed 200+ creative leaders to uncover the truth about in-house teams—the struggles, the bottlenecks, and the endless creative demand. The results? Overcommitted is an understatement. 🔥78% say they’re expected to deliver more than they can 🔥3 in 4 have struggled with burnout in the past year 🔥7 in 10 say top designers are stuck on low-level tasks Biggest takeaway? Some of you are probably too busy to read this. Get the report now: https://lnkd.in/eVhbWF4v

Your calendar’s filling up faster than your to-do list—so make sure you block off time for Overcommitted, our virtual summit happening THIS WEDNESDAY. We can’t promise your workload will shrink, but we can guarantee fresh insights, real talk, and ideas you’ll actually want to take back to your team. Haven’t saved your spot yet? Grab it here: https://bit.ly/3Xg5xGj

“AI is at the heart of everything we do here at Superside” To explore the evolving potential of AI integration in design, staff writer Natalie Fear from Creative Bloq sat down with our CMO Jen Rapp, to discuss our AI-powered rebrand and how the technology could change creativity for the better. “As we continue to evolve as an organization, we are always looking for new innovative ways to incorporate AI to save time and deliver those savings back to our clients,” Jen says. “We are also finding AI to be a super powerful tool during the creative process. We can use tools like Leonardo.Ai, Runway and Midjourney to help build storyboards and play with concepting much more freely than back when the team had to do this ‘by hand’,” she adds. For Jen, AI scepticism is a matter of perspective. “I believe that the hesitation around AI isn’t truly about the tool’s power, but a fear of potential replacement,” she says. “I encourage creatives to view AI as a multiplier. Creative demand is exponentially growing, timelines are accelerating, and the need for standout creative work is intensifying. Without AI, creative teams would be completely overwhelmed – in fact, they already are.” Read the full article on Creative Bloq: https://lnkd.in/eYtJCCC9 #ai #branding #creative

Creativity isn’t just about big ideas—it’s about bringing them to life. Natalie Nixon, PhD joins our ECD Kae Neskovic at our Overcommitted Virtual Summit to share how to balance vision with execution, get buy-in, and avoid burnout along the way. Named one of the Top 10 Women Keynote Speakers of 2022 by BigSpeak and featured in Forbes, Fast Company, and Inc. Magazine, Natalie is a sought-after expert on creativity, innovation, and the future of work. She’s the author of the award-winning book 'The Creativity Leap' and the founder of Figure 8 Thinking, LLC, recognized as a top women-led innovation firm. As Seth Godin puts it, Natalie “helps you get unstuck and unlock the work you were born to do.” Free, virtual, and happening on February 26. Don’t miss it. https://lnkd.in/ezZkAeHF

Deadlines. Stakeholders. Last-minute “quick” asks. Creative teams are stretched too thin—and we all know it. So let’s talk about how to fix it. Join these top creative leaders for Overcommitted, the virtual summit built for overworked, under-resourced creative teams. Feb 26. Free. Book your spot 👉  https://lnkd.in/ezZkAeHF #creativeleaders

If your CTA was “Be Mine”, the CTR would be 100% 💋 Wishing all our creative partners a very collaborative Valentine's Day. #valentinesday

Creative leaders, are you okay? No, really. We want to know. PS. If you answered a or b - you should probably sign up for our virtual summit on February 26th: https://lnkd.in/ezZkAeHF

The world’s biggest brands have a creative secret. (It’s us.)

Your calendar is packed. But this? This is unmissable. Join our Virtual Summit to learn how to master the art of doing less. See you on February 26th. Save your seat here: https://bit.ly/415U8uW

Overbooked? Overstretched? Over it? Join creative leaders from Cash App, ServiceNow, Tinder, and GitHub as they master the art of doing less—without sacrificing impact. 📅 Feb 26, 2025 Save your seat today!