surefoot

If you're an eCom brand struggling with low conversion rates, You're probably focusing on the wrong CRO tactics... Here are 8 proven strategies to maximize your store's performance:

If you want to get as many sales as possible... Your checkout page needs to be DIALED IN Here are 5 steps to optimizing cart conversions:

I've generated 7-figs for DTC brands with this EXACT landing page framework From product imagery to CTA hierarchy, Every single element has a purpose Let me break down the 5 critical elements you need:

Our Senior UX/UI Designer, Callen Hedglen, doing good in the world!

Stop overcomplicating your CRO. Here’s how we saved 21% on shipping costs and increased annual revenue by 2% in 5 simple steps:

Q4 is here & your ad costs are about to SURGE But you can't let your competitors steal your traffic and sales... Here are 5 tips for maximizing ad traffic with PDPs and product recommendation carousels:

Running A/B tests but not sure when to stop? You're not alone Most marketers end tests too early or let them run too long Both mistakes can cost you thousands in lost revenue Here are 4 steps to nail your A/B test-stopping conditions:

This newsletter resonated so hard for me today. I've been writing publicly for just over six months now and it's been a personal stretch for me to put myself out there. I'm typically more of a, "under the radar" type of guy. I've had a few people recently mention they've been enjoying reading my posts, or they learned something from one. Those kinds of words mean so much and they are real encouragement. But, at brunch today - someone I highly respect, as a human, as an entrepreneur, as a writer, as a marketer - said to me, "you're really crushing it on the content front lately. Great work." I'm still smiling as a reflect on that statement. Then I got home and read this - it's so true, when one person tells you they are finding value or enjoyment from your work, the fear flips and you are writing for one person. That someone who needs to hear what you have to say. https://lnkd.in/e8QgJRXF

Are you preparing to use a timer to highlight the urgency of your sale? Here are three things we've learned from testing across 20+ brands: 1. Timers Under 72 Hours Ignite Urgency Timers longer than 72 hours can decrease conversion rates. Why? Shoppers feel they can delay their decision. But with timers under 72 hours, urgency kicks in. More than 72 hours = no urgency. Less than 72 hours = urgency. 2. Reward Loyalty with Early Access Giving your current customers early access to boosts conversions. An early access countdown for a 1-day sale on the homepage and a sitewide promo banner shown only to SMS and email traffic increased transactions by +15% on a $102.35 AOV purchase. There doesn't even need to be scarcity of product, just giving loyal customers first dibs drives transactions. 3. Allow Shoppers to Close Timer pop-ups Not everyone cares about your sale. Let shoppers close the timer—and keep it closed unless they choose to reopen it. They'll appreciate distraction-free shopping and will be more likely to purchase.

Templates for ‘winning’ landing pages are everywhere. While they’re a good starting point, they convert well for the brand that created them because they know their product and their customers. Creating a landing page that converts your shoppers into buyers comes from understanding your customers and tailoring the page to reflect your unique brand. It’s not just about plugging in content; it’s about translating your brand’s voice into a page that speaks to your audience. Ready to know what shoppers think about your site, where they are confused, frustrated, and are bailing on the purchase funnel? DM me.