SURREAL Events reposted this
🌧️ With Hurricane Milton barreling towards Florida, I can’t help but think back to March 2020 at HIMSS, when the industry was rocked by an unexpected shutdown. The financial and logistical impact of event disruptions—whether from pandemics or extreme weather—can be enormous. That’s why having a multi-faceted event strategy is key. Combining in-person experiences with digital twins and virtual trade shows isn’t just smart; it’s essential. Virtual options provide continuity, extend reach, and protect investments, ensuring brands connect with their audience even when the forecast looks uncertain. 🌐✨ In this ever-changing landscape, resilience and flexibility are the way forward! #EventStrategy #VirtualEvents #DigitalTwins #TradeShows #HurricaneSeason #EventMarketing #Resilience